Social media can be used by user groups to connect with potential new members and allow members to connect with the group. It provides opportunities to spread information about the group every 60 seconds through platforms like Facebook, Twitter, and LinkedIn. Using social media requires groups to start with the main platforms, connect without spamming, be authentic and responsive, and monitor conversations to address any problems. The presentation highlighted tools like Quora, Amplify, and Social Mention and provided seven steps for successful social media use by user groups.

1. Social Media for User Groups Cleveland Annual Conference July 16, 2011

2. What is social media?

3. Is it… Your way to connect with potential members Their way to connect with you Or, is it…

4. What is the social web?

5. Every 60 seconds Source: Media Bistro http://www.mediabistro.com/alltwitter/files/2011/06/internet-60-seconds-infographic.jpg

6. Why does my club need Social Media?

7. WOMM Cycle

8. Where do we start?

9. Social media is…

10. I am guessing you have heard of most of these…

11. But it isn’t just the tools… It’s how and what you share too….

12. Connect without spamming

13. Be yourself Be connected Do it when you have time Watch for problems Share the best – not just your stuff Be where your business is Monitor with tools but respond as a human SM Success in Seven Steps

14. 3 social sites you should know about

15. So, let’s talk about what you don’t know about… Quora Amplify Social Mention

16. What is the next big thing?

17. Wrap up Have a great story Follow the seven steps Be the best – and make sure that your group knows it!