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Semelhante a To dance or to rock (20)
Mais de Calin Rotarus (7)
To dance or to rock
- 11. VERSE 1:
(drums only)
In the begin-ning, back in nineteen fifty-five,
Man didn't know about the rock 'n' roll show and all that jive.
The white man had the schmaltz, the black man had the blues,
No one knew what they was gonna do, but Tchaikovsky had the news.
He said:
CHORUS 1:
(drums only)
"Let there be sound," there was sound.
"Let there be light," there was light.
"Let there be drums," there was drums.
"Let there be guitar," there was guitar.
A5
“Oh, let there be rock,"
© 2012 Goldbach Group
- 18. - Best frenemy
/ Planning tools
/ Analytics tools
/ Research tools
/ Trainings for non-specialists
/ Consumer behavior data
/ 5.162.000.000 $ invested in R&D in 2011
© 2012 Goldbach Group
- 19. The dance: Messages
We are
the best Hello!
Expert Normal Person
5000 ads a day
© 2012 Goldbach Group
- 22. The dance: Media
Zillions UU
Content
Savings?
Media Buyer
© 2012 Goldbach Group
- 23. Marketer’s Dance
/ search, / Reach
/ geotargeting, / Frequency
/ iPad, / OTS
/ mobile / Affinity
/ YouTube / MP
/ Groupons, / ATL
/ Tweets / BTL
/ Blogs / 30 sec. spot
/ Social / Mesh
/ Video / Billboard
/ PBT / Research
/ QR codes / Brand awareness
/ SMS / PVT
/ Bluetooth / Brand adoption
/ Intext / Product placement
/ Cookie / Bonus
/ Auctions / Discount
/ Viral / TAP
/ Bounce-rate / Clutter
/ Apps / Duplication
/ Analytics / GRP
© 2012 Goldbach Group
- 26. Thank you for your attention,
Calin Rotarus
Deputy General Manager
Goldbach Audience Romania
calin.rotarus@goldbachaudience.ro
© 2012 Goldbach Media 26