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1. Want Online Marketing Success? Use Videos!
Check your internet marketing plan. Are videos included in the list? If yes, then good for you! If
no, get moving. The use of videos is one of the fastest ways to garner online marketing success.
Want to know why? Look at this list of reasons why videos are amazing marketing tools:
Videos scream, “Click Me!” Videos are attention grabbers. When you have one in your web
page, it automatically catches the eye of your audience and baits them to click. In fact, they are
more attractive than photos and text. Some people don’t have the patience to read what you want
to say. They’d rather watch an animated presentation than peruse lines of text. So, if you have a
very important message and you want it to spread fast, try using a video.
Videos establish a more personal connection. Videos allow you to inject your personality
visually to your audience. With the right words and attitude, you can reach out to people, make
them feel you’re a good, old pal, and exude warmth.
Videos increase authority. This is a psychological effect videos have. When you use videos to
communicate, you establish authority and expertise. As a result you gain trust, which is, of
course, very good for business.
SEO is easier with videos. Getting your video on the first page of search results is easier
compared to ranking a web page for the same keywords. So, upload your video to Youtube,
Vimeo, and other video websites. Be smart with keywords. Use them in the title, description, and
tags.
A lot of small business owners have shied away from using videos. They think that it’s
expensive and complicated. Well, this is one big myth. Videos for online marketing don’t have to
be complex. You don’t even need an expensive camera to do it. All you need is a touch of
creativity, an amiable personality, and a friendly but straightforward message. Focus on one or
two key points and end with a call to action. Bear in mind: Brief and simple is the way to go.
Use videos to share company information and introduce your staff. Although this can be
effectively done with an About Us page, a video will give your audience an alternative medium
to learn more about your business. In addition, videos are also great for product and service
demos, testimonials, and office tours.
Want to learn more about video marketing? Check out TruBlu Web Consulting for more info.
http://trubluwebconsulting.com