Presentation for online store.

1. E-Commerce
ONLINE ART, T-SHIRT AND ACCESSORIES SALES
Caleigh, Jenny, Juan and Morgan

2. Business Details
 Small start-up company selling prints, t-shirts and accessories
 Target market is the “gamer geek” crowd
 Company wishes to ship internationally and will therefore need to support
a wide range of currencies
 Company does not have a bricks-and-mortar store and desires to conduct
sales entirely online.
 Company is worried about security and legal risks associated with
collecting credit-cards online.

3. Goals!
 We want to create a simple, easy-to-maintain online store for this
company.
 We want to be able to add new products and product categories as
business increases.
 We want to use a tried-and-tested, familiar site as opposed to creating our
own.
 As we’re targeting a market that is largely very computer-savvy, we are
better off using a reputable service that already exists, rather than
creating our own model.

4. Business Model
Because of the needs and format of the company, as well as the customers,
the most suitable model for this business is an online store with hosting by an
external company.

5. Why sell online?
Pros
 Eliminates cost of bricks-and-mortar
store, paying cashiers, etc.
 Comes with very low risks compared
to traditional sales.
 Online shoppers can be very
impulsive; potentially higher sales.
Cons
 Customers cannot try on t-shirts, etc.
 International shipping can be very
slow and costly.
 Sales can often be unpredictable,
especially if a larger website links to
the site.

6. Examples
 http://www.lemonbrat.com/
 http://www.souljourneydesigns.ca/
 http://www.sarahandabraham.com/

7. Option 1: Weebly.com
Pros:
 Drag and drop to customize – simple
design process
 Customize mobile versions
 Can insert your own designs with html
and css coding
Cons:
 Free web hosting – limited services,
hard to expand, not as well known –
therefore potential lack of trust from
customer end
 Basic package is free – but has
Weebly ad in the footer
 Use of different languages on site is
rather limited

8. Option 2: Shopify.com
Pros
 Offers hosting and full customization
 Well-respected and reputable pay-for
service.
 24/7 support.
 Multiple languages and currencies.
Cons
 No “free shipping for orders over $xx
option.”
 No shipping/tax estimate until
customer is ready to check out.
 Proprietary coding language, “Liquid”,
can be difficult to work with.

9. Option 3: Intershop.com
Pros
 Low initial investment
 Handles distribution
 Available in multiple
languages/currencies
 24/7 support
Cons
 More European-based
 More suited for larger businesses
 Less flexibility and customization than
other services

10. Which would we choose?
Based on the information we found about these three platforms, as well as
past online shopping experiences, the best solution for an online store such as
the one we’ve envisioned would be Shopify.