Tradify has a strong, supportive culture that values its employees. The document outlines that Tradify's culture is defined by friendly, approachable people who work as a close-knit team with a shared vision. Employees feel comfortable, supported, and able to learn and grow. They are motivated by the meaningful work and opportunity to help build something new from scratch in a relaxed, inclusive environment.

1. Tradify Culture Code
What makes Tradify a great place to work
and ultimately drives our shared success.

2. Why we work @ Tradify?
● People - friendly, approachable, fantastic, working with friends, family, Eating lunch together
● Massive Opportunity. Belief in the product. Really ambitious
● Building from scratch. Creating something from nothing.
● Everyone here is to learn, grow, support.
● Environment is fantastic - good humour, relaxed, supportive.
● Fancy tools, tech to do the best work.
● It’s not a big company, it’s a team. You can feel it.
● I’m a person, I have an identity, NOT a number on the company’s payroll.
● Nobody is judgemental about where you are from, what you wear. It’s diverse, but inclusive.
● Shared sense of vision and purpose
● Focus on stuff that matters.
● Work is challenging and meaningful
● Less Dickness. More Substance.

3. Why we work @ Tradify?
Tradify is a special place
because of the people that work
here and because of Curtis's
humble and friendly approach to
growing the company.
I spend most of my time at work so it’s
wonderful that it’s enjoyable and
interesting. I learn every day, I feel
comfortable with my co-workers, and
feel happy!
Our team is basically like a
second family. That makes me
more motivated to come to work
than a paycheck would.
People are nice and a little bit
odd, like me.

4. What and why
Why?
● We want Tradify to be an awesome place to work.
● Strong culture helps us stay and get out of trouble.
● Weak culture can’t be saved with the best product in the world.
● Customers great product. Smart people great culture.
What?
● A set of shared beliefs, values, and practises.
● Defines:
○ Who should be on the team,
○ How we like to work and
○ What makes us tick.

5. 1.We Wear Boots
Everyone works to deeply understand our customers by walking in their shoes -
it’s our single biggest competitive advantage.
#WWB

6. 2. “Good Enough” Isn’t
We’re here to deliver remarkable world-class
outputs in everything we do.
#goodenoughisnt

7. 3. We Think Big
Together, we are capable of massive
super-human feats.
#Thinkbig

8. 4. We Muck In
No job that needs doing is beneath us.
Any task that is no-one’s is everyone’s.
#Muckin

9. 5. We Hold The Ladder
Our personal success is the result of how we help others succeed.
#HoldLadder

10. 6. Grab it & Own it
We believe in taking initiative, ownership and
accountability for seeing tasks through.
#grabitownit

11. 7. We Grow Our Game
We believe in growing the capability of each person.
We surround ourselves with the smartest people that challenge, share and help
raise all of our games.
#growgame

12. 8. We Team Talk
Peak performance comes from giving and getting
high quality feedback - we don’t give or take it personally.
#teamtalk

13. 9. We Seek Wins Or Lessons
It’s important to try and it’s great to win.
It’s OK to fail if we learn from it and don’t repeat.
#wins, #lessons

14. 10. We Hustle
We have the urgency and drive to make the most out of this massive opportunity.
We work hard, take intelligent risks, asking for forgiveness, not permission.
#hustle

15. 11. Be Kind
Don’t be a dick.
#bekind