Initial slides for Cal State East Bay continuing ed class.

1. Writing Social Media Content
EXSP 8505
Daryl Pereira, IBM
Feb 7, 2017

2. Why does social media matter?

5. What forms does social media take?

7. How should brands think about social media?

13. Ideas to explore
• D: Campaign for a new pair of sneakers
• C: Event for couples getting married soon
• B: Promoting organic cookies
• A: Travel company outreach during a major storm

14. Key points to consider
• Differentiation
• Tell strong customer stories
• Think of content that delights and informs
• Think of the hero’s journey

15. Framework
• Strategy
• Messaging
• Content plan
• Distribution
• Measurement