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ALTERNATIVE MEDIA:
   CASE STUDIES
          Jennifer M. Jones
   http://mc539.posterous.com
TRUE NORTH MEDIA HOUSE
    Social Media for Events (Accreditation)
QUESTIONS TO CONSIDER
HOW DO MEMBERS
CONSTRUCT/PRESENT THEIR
      IDENTITIES?
OFFLINE: MEDIA PASSES
TWITTER
#TNMH
WHAT IS RELATIONSHIP
 BETWEEN MEMBERS?
NETWORK ANALYSIS
AGGREGATION OF CONTENT
STRATEGIES TO MAINTAIN &
REINFORCE RELATIONSHIP?
COMMENTS & ENGAGEMENT
RE-BLOGGING CONTENT
ANY UNIQUE VALUES OR
     ACTIVITIES?
THE OLYMPICS
EXPERIMENTING
NOW YOUR TURN!
EXERCISE

•
    How do members of this community construct/present
    their identities?
•
    What is the relationship between the members of this
    community?
•
    What strategies are used to reinforce and maintain the
    relationship?
•
    Are there any values or activities that seem to be
    unique to this particular community?
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Week 3: Case Studies #mc539