… BE YOUR SECOND SKIN GIVING YOU THE SENSUAL CONFIDENT LOOK TO CONQUER THE WORD!

1. Salsa Jeans
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2. About Salsa
Salsa’s founder, is an entrepreneurial visionary, made
his own dream come true:
To create quality, unique-fitting jeans, with a
brand meant for people who enjoy a contemporary,
worldly lifestyle. That is what Salsa stands for!
Salsa’s first store was launched in Portugal in 1998.
Since then, the brand has exploded onto the retail
scene, achieving a leading position.
Our vision is:
TO BE RECOGNIZED WORLDWIDE AS AN INNOVATIVE
JEANSWEAR BRAND!!!
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3. We don´t tell stories … We make History
1994 1997 1998 2002
Salsa was born in Big investments in After 4 years selling only By this time, Salsa had
Portugal by the hands of technology, operational through agents, Salsa already 21 stores and
Vila Nova Brothers. Since processes, design, R&D opened its 1st store in Portugal was surrendered
its beginning the brand and human resources Norte Shopping. This to the innovative look
has been synonymous of were made, taking the stage was a turning point and fit of its jeans.
innovation and company to another to the brand and Hence, the logical step
dynamism. level. preceded the opening of was taken and the brand
many other stores in the became international,
following years all over starting with opening a
the country. store in Spain.
2004 2007 Today
Following its Salsa launched the Salsa is present in 35
internationalization Wonder jeans. countries with 270
process, Salsa began stores and shop-in-shop)-
activities in Middle Having an amazing push- Salsa products are being
East. up effect and distinct fit, sold in over 1.000
this jeans became Salsa’s multibrand stores.
star product for the
years to come. In 2009, Salsa reached
130 Million € in Business
Volume. And the most
exciting point about all
this is that the journey
is just beginning…….

4. About Salsa
We are a Jeanswear brand and We are Great at it…
…
Since our beginning we have produced the most exciting
jeans, with a perfect and innovative fit, and an amazing
look obtained from the top washing techniques.
We offer honest prices (mid-priced) for all customers
aiming to feel good about themselves (staying young, in
shape and elegant, and feeling and looking good, sensual
and confident)!
The brand’s products are developed by a team of multi
multi-
cultural, open-minded designers with international
experience and a global perspective of the fashion world
and trendsetting.
Simultaneously, an innovative R&D team takes to the
laboratory to find the best solutions for washes and
finishing details, utilizing only the best raw materials
available!

5. Jeans Innovation and Perfect Fit
Salsa continues to grow and fortify its position as an
innovative, successful jeans brand in a highly competitive
market by constantly introducing new and surprising styles,
such as
- The Wonder Jeans (the push-up jeans)
- The Secret Jeans (the push-in jeans)
These products changed the history and the mission of the
brand forever to:
… BE YOUR SECOND SKIN GIVING YOU THE SENSUAL AND
CONFIDENT LOOK TO CONQUER THE WORD!
SECOND SKIN because Salsa offers the most exciting jeans,
with a perfect and innovative fit and an amazing look!
This is what people feel when they experience our brand
brand:
FITTING
SENSUAL
INNOVATIVE
DIFFERENT
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6. Our Rational Formula to Sucess
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Quality Special Contemporary perfect Excepcional
Fabric Details Style Fit Finishing
Process Attention
Salsa
Competitive
Jeans
Price
Fabric - The quality of materials used in production is
determinant to our success.
Details – High creativity and exceptional focus on features.
Style - The contemporary design of our jeans
Fit - The core element of Salsa Jeans. All the jeans are produced
to fit perfectly.
Finishing – Modern washing techniques combined with hand
hand-made
work allow Salsa’s jeans to become unique!

7. We show our identity through our clients
Our Clients are:
Our clients are active, dynamic
and independent.
yles that fit your life!
With a contemporary lifestyle, they value the balance
between their professional, personal and social lives.
.
They are cosmopolitan…they like to travel and adapt
themselves to the world and cultures that surround
them.
They are not fashion victims, but they like to be “In
“In-
Style”
Our clients are mostly young adults, determined to be
successful, but that still find the time to do sports,
relax and have fun with their
friends.

8. Our Values
I listen to the client, I do what I say, I Speak Freely,
We have solid ethical values that are
We make periodical satisfaction surveys. We are honest and straight in our
present in our daily activity. We are
And we use the stores to be closer to the communication with both clients and
proud to always raise up to our
client and detect his needs. partners.
responsibilities with clients and partners.
To serve
my client
With quality, distinct, dynamic, innovative, sensual
and modern products with an unique fit,

9. Becoming a Global Brand
The passion and energy drive all our employees at
Salsa drive the company to a natural move towards
internationalization!
Salsa have quickly secured international recognition
in markets including Spain, Germany, the Middle East,
Eastern Europe and the USA.
Salsa is now present in over 35 countries operating
more than 270 retail stores and shop-in-shops in
Galeries Lafayette and El Corte Inglès.
The brand also distributes its products, in over 1.000
carefully selected multi-brand stores and
department stores such as Coin (Italy), La
Rinascente (Italy), House of Fraser (UK), Selfridges
(UK), Hondos (Greece), MyPrague (Czech Republic)
and MyBrastislave (Slovakia).

10. BECOMING
SALSA STORE A GLOBAL BRAND
PORTUGAL
SPAIN
ITALY
…
UAE FRANCE
QATAR BELGIUM
SAUDI ARABIA GERMANY
KUWAIT GREECE
LUXEMBOURG
OMAN
CYPRUS
LEBANON
CROATIA
PHILIPPINES ROMANIA
SLOVENIA SERBIA
NETHERLANDS BOSNIA
BULGARIA
CZECH REPUBLIC
A Denim Brand with a Retail Concept

11. SALSASTORE STORES AROUND THE WORLD
SALSA JEANS

12. Where to Find Us
Over 1300 selling points worldwide
PORTUGAL
… SPAIN
ITALY
USA
UAE FRANCE
QATAR BELGIUM
SAUDI ARABIA GERMANY
KUWAIT GREECE
LUXEMBOURG
OMAN
CYPRUS
LEBANON
CROATIA
PHILIPPINES ROMANIA
SLOVENIA SERBIA
NETHERLANDS BOSNIA
BULGARIA
CZECH REPUBLIC
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13. Salsa’s Financial Performance
Salsa’s growth has been achieved through sustainable investment and entry into leading department
stores and retail channels and this will continue as we expand globally
Strong top line revenue performance, showing an average growth rate of 12% annually. In 2009, the
brand reached 130 million euros in sales volume.
Retail Business Results (in Euro)
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14. The Future
Salsa will continually focus on investment and development across the business, including:
• Innovation of Products
• A brand that promises innovation using the best materials and processes, reinforcing the
brand image.
• Enhance customer loyalty.
• Infrastructure & People
• Sensible investment in new markets which make sense.
• Securing the best commercial partners.
Salsa’s undying commitment to quality and authenticity translates to growth and continued
expansion! While aiming to reach new markets and to strengthen the brand in countries where it's
already present, Salsa is steadily moving in the direction of its dream:
TO BE RECOGNIZED WORLDWIDE AS AN INNOVATIVE JEANSWEAR
BRAND!!!

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