1. Title and META tag creation
Search engine optimization is now a big part of building web sites. Webmasters everywhere have
come to the realization that making sure their sites are search engine optimized is a very
important part of creating successful web sites. Obviously, SEO isn’t the most up front subject in
the world, so it’s a good idea for webmasters to go through some SEO lessons to ensure that they
are using the correct SEO principles. you’ll learn about a basic, yet crucial principle of SEO:
Title and META tag creation.
What are META tags?
META tags are essentially tags which describe your web site to the search engine spiders. These
tags previously factored into the ranking aspect of search engines, but this is no longer the case.
META tags now are responsible for telling the spiders what your site is about. What your META
tag says may determine what kind of description your site has on search engine results. However,
like we’ve said, these tags do NOT factor into ranking. So no matter how many keywords you
use in the META tag, you will not get any higher of a ranking.
What are Title tags?
Title tags, on the other hand, are a factor in the search engine rankings. If you look to the top left
of this page, you’ll see the name of this site and probably a brief description of what this site is
about. This is the title tag. A title tag will typically come in this form: “Name of the site – brief
description of site”. The title tag is particularly important because it is the first thing people and
spiders will see when looking at your site. For instance, when a person sees your site in a search
engine, the title tag will be the title for your site’s listing. Thus, it is important that, when
creating title tags, you make sure that they are SEO and people friendly.
Using a keyword in the title is a good idea, but only if it fits in the title. By this we mean that it
should not feel out of place. If you have a site on guitars, a good title tag might be “guitars.com –
Home of Electric Guitars”. It’s a relevant title and includes a good keyword (electric guitar). A
bad title for this same site would be “guitars.com – Home of Pianos, Guitars, Drums”, as you
have used two unnecessary keywords (drums and pianos). Always make sure that the titles are
readable for your visitors and do not excessively use keywords.
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2. Title and META tag creation
What is the HTML Coding for META Tags?
Even if you use Dreamweaver or another What You See Is What You Get editor, you’ll want to
know the coding for META tags. It’s pretty simple, so you could be able to memorize it.
The Keywords META tag isn’t as useful as it once was and is now just a way for web masters to
keep track of the keywords they use on their sites. The keywords within this tag will be ignored
now by most of the search engine spiders and they will not factor into rankings.
The Robots META tag is pretty useful in that it tells search engine spiders what to do with the
site. You can customize each of these three tags to fit your web site and the SEO principles you
use. Alternative you can use the robots.txt settings.
What is the HTML Coding for Title Tags?
.</p> <p>A Typical <Title> Tag:</p> <p><TITLE>Name of the site – Brief DescriptionThere is
just one title tag in an HTML document and it is located within the tags Title. The title tag
usually appears right below the tag Head.
This is very easy to remember and quite basic. You’ll use the title tag in every single web page
you create. If you do not have a title tag, you’ll not only have incorrect HTML coding, but also a
site that goes unranked.
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3. Title and META tag creation
About the Author
Adrian Tarigan is the founder, president and CEO of successful
technology companies Cabikhosting Inc.,
a Web-based hiring management web company; Digital Graphiti Inc., a software development
company; and Sidebar Systems, a company that creates cutting edge convergence software for
broadcast media outlets; and Online Profits 4U, an e-business dedicated to helping online
entrepreneurs start and prosper from an online, wholesale or drop-ship business.
We also can provide :
* SEO Training
* SEO Speaking Services
* Web Design Services
* PPC Management Services
* SEO Content Creation
* etc.
Your site speaks volumes about your business. It either says, “Hey, look, we take our business so
seriously that we have created this wonderful site for our customers!”
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