1. Keyword research for best positioning
Keywords, keywords, keywords. If you’re beginning the process of making your web site search
engine optimized, then you’ve probably heard a lot about keywords and how important they are
to the SEO process. You might even think that keywords are overrated and not as essential to
SEO as many make them out to be. That’s not the case, though. Keywords ARE every bit as
important as they’ve been made out to be, and if you do not know the correct usage of keywords,
you will not be able to have a correctly SEO’d site, period. You’ll learn all about keywords in
this lesson, as well as researching keywords so that you get the best rankings possible.
What are Keywords?
Keywords are words which are very important in the eyes of search engine spiders. These are
words which make search engine spiders pay attention to the content of a site. You can think of it
this way: you’re reading an article about NBA basketball players. Every time you see the key
phrase (which is a set of keywords strung together) “NBA basketball players”, it reminds you of
what the article is about and makes you take notice. That’s the same effect seen on search engine
spiders with keywords. When they spot a keyword or key phrase, it reminds them of what the
purpose of the site is and catches their eyes. The more you catch the attention of a spider, the
more the spider reports your site back to the search engine. The more “reports” the search engine
gets, the higher your page is ranked. That’s pretty much how it all works.
Why Do I Need Keywords?
You should already know why you need keywords for your site: they allow your site to get
ranked higher. Keywords are the very fundamental part of search engine optimization. Without
them, there really is no search engine optimization going on in a site. If you wish to create a site
that is search engine optimized, you must incorporate keywords.
How Do I Select Keywords?
Selecting keywords is not as complex as you might think. It’s actually very easy, provided you
know the process for doing it. We’ll go over that right now.
The first step of the process is to determine what exactly your site is about. What is the purpose
of your site? Who do you want to attract to the site? The answers to these questions will tell you
what to do next.
http://cabikhosting.com mail : info@cabikhosting.com

2. Keyword research for best positioning
When you’ve decided what your site is about, you can now determine what keywords to use. If
you are running a site on digital cameras, you’ll want to choose keywords that are relevant to this
niche. For instance, you might use key phrases such as “canon digital cameras”, “kodak digital
camera”, “nikon digital cameras” etc. The point is to try to take your niche and create keywords
based off of this. That way you’ll have legitimate keywords that are relevant and not “cheap”.
You might want to check out Google and see what keywords are used the most and which aren’t
used as much.
Next, you should create a list of 5-10 keywords based off your research. You should then pick a
keyword for each page of content. This keyword or key phrase will be used throughout the
content of a page. If you use different key phrases or keywords for different pages, this will
make your site diversified and will prevent keyword stuffing, which is a bad SEO practice. It will
also help your SEO rankings because you are using various keywords.
Writing the Content
When it comes time to write the content of your site and use the keywords you’ve selected, you
have two options. The first is to hire someone to do it. The second is to write the content
yourself. The former is a very easy way of getting the content for your site as you can go to any
freelance site and hire a SEO writer. The latter is a more time invasive, yet often more effective
way of getting the content. By writing the content yourself, you ensure that it lives up to your
standards and uses the keywords enough.
If you choose to write the content yourself, you’ll want to make sure that you have a good
keyword density for each page. keyword density is the number of keywords divided by the total
number of words. So if you use the keyword 5 times in a 500 word piece of content, you have a
keyword density of 1%, which is a pretty low density. You’ll want a keyword density of 3%-5%.
To achieve this density, all you need to do is sprinkle in the keywords into the content in a
natural manner. That’s it.
http://cabikhosting.com mail : info@cabikhosting.com

3. Keyword research for best positioning
About the Author
Adrian Tarigan is the founder, president and CEO of successful
technology companies Cabikhosting Inc.,
a Web-based hiring management web company; Digital Graphiti Inc., a software development
company; and Sidebar Systems, a company that creates cutting edge convergence software for
broadcast media outlets; and Online Profits 4U, an e-business dedicated to helping online
entrepreneurs start and prosper from an online, wholesale or drop-ship business.
We also can provide :
* SEO Training
* SEO Speaking Services
* Web Design Services
* PPC Management Services
* SEO Content Creation
* etc.
Your site speaks volumes about your business. It either says, “Hey, look, we take our business so
seriously that we have created this wonderful site for our customers!”
http://cabikhosting.com mail : info@cabikhosting.com