1. Google Page Rank and Alexa Rank
When you get past the beginning level of SEO , you’ll begin hearing about a lot of terms that are
unfamiliar to you. Among these are Google Page Rank and Alexa Rank. These are topics of
concern for web masters who want to ensure that their sites are doing good in search engine
rankings. While both Google Page Rank and Alexa Rank are important in SEO and measure
much of the same thing †the popularity of a website†they are also different in some ways.
These differences make it important to understand the very basics of both Google Page Rank and
Alexa Rank, which will be covered in this lesson.
What is Google Page Rank?
Google Page Rank, as the Google founders Larry Page and Sergey Brin put it, is a tool
developed to rank websites that are listed in the Google search engine. The page rank is given in
a scale of 0-10. 0 is the lowest possible score for a site, while 10 is the highest. The higher the
page ranking of your site, the greater the amount of traffic it receives.
Now you know what the Google Page Rank is. But how, exactly, is it determined? Well, Google
uses a really complicated mathematical formula to determine the ranking of a page. We could
literally spend this entire lesson going over this formula, which really would be a waste of time.
Instead, we’ll just talk about it in a non-in depth, but still useful way.
When Google is ranking a web site, there are several factors involved. The first is the overall
layout of the site and how “complete” it is. Google dislikes incomplete site maps being sent to
the search engine, which is why you should only submit the site map when the site is actually
finished. The second major factor is the usage of keywords. Google likes a site with good usage
of keywords. They like a keyword density of 3-5%. Another major factor is that of external links.
Google likes it when your site is getting linked to by other sites. That way Google can find your
site more often. The last major factor is how updated the site is. Google hates outdated sites, so
make sure yours is updated often. All of these factors make up the basis of the Google Page
Rank.
download Website PopularityYou can determine your Google Page Rank, Alexa Page Rank,
inbound links, indexed pages, important directories and site listing, press and media mentions
and another 30 ranking parameters for your website using the last version of Website Popularity
SEO ranking software.
http://cabikhosting.com mail : info@cabikhosting.com

2. Google Page Rank and Alexa Rank
What is the Alexa Rank?
The Alexa Rank is much like the Google Rank, with one main difference: it is exclusively based
on page views, number of users and three months of historical data. It is not based on SEO
principles like the Google Page Rank is, although having a good SEO’d site will help the cause.
An Alexa Rank may range from 1 to a billion, depending on the number of web sites. Every web
site in the world is included in the Alexa Rank, so you’re up against all of them. The goal is to
have a high ranking (generally considered to be in the 1-1,000,000 range). Presently, the highest
ranked site in the Alexa Rank is Yahoo.com, although Google.com poses a threat to this. You
can find out your Alexa Page Rank by going to Alexa.com directly or checking using the
Website Popularity.
How can I improve my Google Page Rank?
The good thing about the Google Page Rank is that it can be improved pretty easily. Follow these
suggestions to improve yours:
1. Create a site that is search engine optimized. Your site should be full of quality content that
doesn’t fall short in terms of keywords and keyword density. Strive for a keyword density of 3-
5% and make sure that all keywords and content are relative to your site’s purpose.
2. Use META and title tags correctly. One of the biggest factors in search engine optimizing a
site is that of the META and title tags. When using these, you should make sure that the title tag
is accurate and that the META tag describes your site well. For tips on META and title tags,
check out Lesson 4: Title and META tag creation.
3. Submit all pages to the Google site map. Do so only when the site is completed.
4. Build targeted traffic to your website.
How can I improve my Alexa Rank?
To improve the Alexa Rank, all you need to do is improve your traffic to your site. Following the
tips in the above section and in the next lessons should help you to increase traffic, which will, in
turn, increase your Alexa Rank. There are tools out there which claim to improve the Alexa
Rank, however, these are usually not very effective and may do more harm than good to your
site’s ranking. Do not go for submission to 300,000 search engines, this is the worst thing you
can do.About the Author
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3. Google Page Rank and Alexa Rank
Adrian Tarigan is the founder, president and CEO of successful
technology companies Cabikhosting Inc.,
a Web-based hiring management web company; Digital Graphiti Inc., a software development
company; and Sidebar Systems, a company that creates cutting edge convergence software for
broadcast media outlets; and Online Profits 4U, an e-business dedicated to helping online
entrepreneurs start and prosper from an online, wholesale or drop-ship business.
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