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Tech Refresh
Overview
 Web Stats
 Importance of Mobile
 Mapping on C21 and Filogix
 Marketing Tips
Web Stats
 In 2012, we’ve had 81,308 visits to our
  site (vs. 61,406 in 2011).
 We’ve also had 7,044 mobile visits to
  our site in 2012 (Vs. 1,642 in 2011).
 Comparison: Realtor.ca has had 41,535
  visitors to their site in Q1 2012 vs.
  37,950 visitors to our site in the same
  time frame.
Importance of Mobile
 429% increase in mobile traffic in 2012
  over 2011
 This is huge.
 People are using mobile more all the
  time.
 “Search for Properties in Location” more
  important, making property mapping
  extremely important
Mapping
 After a listing is in the system, check the
  mapping in OnlineOffice and Filogix
 http://www.onlineoffice.century21.ca
 http://www.filogixdms.com
Marketing Tips
 Ask your vendor to post their listing to
  FB or Twitter – Brag about themselves
 Explore ClientConnect (Ask me if you
  have any questions)
Questions?

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C21 lunch and learn - Tech Refresh

  • 2. Overview  Web Stats  Importance of Mobile  Mapping on C21 and Filogix  Marketing Tips
  • 3. Web Stats  In 2012, we’ve had 81,308 visits to our site (vs. 61,406 in 2011).  We’ve also had 7,044 mobile visits to our site in 2012 (Vs. 1,642 in 2011).  Comparison: Realtor.ca has had 41,535 visitors to their site in Q1 2012 vs. 37,950 visitors to our site in the same time frame.
  • 4. Importance of Mobile  429% increase in mobile traffic in 2012 over 2011  This is huge.  People are using mobile more all the time.  “Search for Properties in Location” more important, making property mapping extremely important
  • 5. Mapping  After a listing is in the system, check the mapping in OnlineOffice and Filogix  http://www.onlineoffice.century21.ca  http://www.filogixdms.com
  • 6. Marketing Tips  Ask your vendor to post their listing to FB or Twitter – Brag about themselves  Explore ClientConnect (Ask me if you have any questions)