Communications liftoff! rocketing your community v3
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The document discusses creating an effective marketing communications plan to increase engagement with a community. It recommends conducting audience analysis to understand key messages and channels. The plan should include goals, messages, promotion calendar and evaluation. The summary describes implementing a plan for a local STC chapter which increased membership, training opportunities, press coverage and renewed interest through social media outreach and branding efforts.
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Semelhante a Communications liftoff! rocketing your community v3
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Mais de Ben Woelk, CISSP, CPTC
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Communications liftoff! rocketing your community v3
- 1. Communications Liftoff! Rocketing your Community to the Stars Ben Woelk President, Rochester
- 12. Leadership Day presentation: Part two Marketing Plan
- 14. What We Told Them “ I work with lots of 20 and 30 year olds that don’t know about STC. I am hesitant to recommend STC until I totally understand their value and what they have to offer. Why would membership be valuable to them?” “ The parent organization has been struggling over its identity and the value it provides to members. It also struggles with the adoption of social media. STC raised dues by 40% and lost 40% of its membership last year. We're facing some of the same issues locally. The Rochester chapter went from 112 members to 68.” “ To join a professional organization like this I would have to understand the value proposition. What do I get for my $215 +? With online forums and discussion groups I have access to all kind of free information. There are lots of free online professional and social networks.”
- 16. Analysis
- 18. SMART Objectives
Notas do Editor
- Elements of a Strategic Communications Plan Determine Goal Identify and Profile Audience Develop Messages Select Communication Channels Choose Activities and Materials Establish Partnerships Implement the Plan Evaluate and Make Mid-Course Corrections
- University of North Carolina exposed ssn for about 114,000-180,000 women that was part of a multi-year medical research study. The server with this data stored on it was not located behind a firewall, a minimal security precaution. Fingers were pointed back and forth between the researcher and the IT dept. managing the servers.
- What’s the best vehicle? Paper: Brochures, advertisements Digital: online sites, RSS links to website Social media: Facebook, Twitter, LinkedIn Video: YouTube In person: presentations, information fairs All of the above!
- Build relationships Involve others to help deliver the message Build strong relationships, engage influencers, and nurture those connections. What are the key relationships YOU need to have market your community effectively? Establish Partnerships Sister organizations Develop relationships to work your message into as many groups as possible (LinkedIn)
- Engagement--my “duh” moment Teams Four council members Four marketing team members Three meetings Phone surveys Existing chapter survey Class presentation