This flip book is about how to use social media to your advantage when looking for a job. It also incorporates information on how social media is used today in the job search and recruiting process.

1. Social Media and
Your Next Job
By: Bhavik Vyas!

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When people tweet, upload pictures, or post
status updates, they are not likely thinking
about the long-term effects of those actions.(1)

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However, in today’s digitally connected
world, social media is a key player
in the job search process.(2)

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Sites like Facebook, Twitter,
LinkedIn, and Google+
allow employers to get a
glimpse of who you are
outside the confines
of a résumé, cover
letter, or interview.(2)

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No longer is a traditional
résumé, cover letter,
and interview
enough.
Applicants
must ensure that
their online identities
reflect a good employee.

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Job seekers get
the opportunity to:
Learn about companies they’re interested in;
Connect with current and former employees;
And hear about job openings instantaneously.(2)

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Helene Cavalli, vice president of marketing at Lee Hecht
Harrison says, “while [social media] isn’t the only strategy
for finding a job, it’s becoming increasingly
important.”(2)

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37%
of employers use
social networks to
screen potential
job candidates.
-careerbuilder.com
survey(3)

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of employers said they
do it to see if the job
seeker presents
himself or herself
professionally.
-careerbuilder.com survey(3)
65%

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of employers want to know if the
candidate is a good fit for the
company culture.
-careerbuilder.com survey(3)
51%

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34%
of employers have found content that has
caused them not to hire the candidate.
-careerbuilder.com survey(3)
said they chose not to hire someone
because of evidence of drinking and/or
drug use on his or her social profiles.
-careerbuilder.com survey(3)
45%

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There are plenty of ways to protect your online
image; you just have to take the time to do them.(4)
Privacy settings are
always available.
Filter what people post about you, always check
out tagged photos and be mindful of
what you let stand. (4)

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If used correctly, social media can
also allow you to excel and be
recruited ahead of others for
prestigious jobs.(5)

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Always remember: the content you put
out on social media is permanent.(6)
Privacy is very hard to attain on the
internet.(6)

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So what can you do to
take advantage of
social media and
take your career
to the next level?

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Use LinkedIn to create a professional profile that
can showcase your best skills and experiences and
help you land a dream job.(7)
Much of what is showcased on LinkedIn cannot be
done via traditional résumé, cover letter, or even an
interview.(8)

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You only want to display content that
showcases you as an ideal candidate
for a job.
Ensure that you clean
up all of your social
media profiles.

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Furthermore, to land
your dream job, ensure
that you:
• Use social media to learn
about hiring managers(7)
• Let people know that you
are looking for a job (status
update, tweet, etc.)(7)
• Don’t be afraid to network
via Facebook, Twitter, or
LinkedIn(7)

19. In text references:
(1) Baumhart, P. (2015). Social Media and the Job Market: How to Reconcile Applicant Privacy with Employer Needs. University
of Michigan Journal of Law Reform, 48(2), 503-533. Retrieved June 8, 2015, from
http://web.a.ebscohost.com.proxy.queensu.ca/ehost/pdfviewer/pdfviewer?sid=20f7c692-75a1-436c-
a72f-3d6902944e1b@sessionmgr4002&vid=1&hid=4106
(2) Smith, J. (2013, April 16). How Social Media Can Help (Or Hurt) You In Your Job Search. Retrieved June 8, 2015.
(3) Grasz, J. (2014, June 26). Number of Employers Passing on Applicants Due to Social Media Posts Continues to Rise,
According to New CareerBuilder Survey. Retrieved June 8, 2015, from
http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=6/26/2014&id=pr829&ed=12/31/2014
(4) Social media sabotaging job opportunities. (2013). UWIRE. Retrieved June 8, 2015, from http://
go.galegroup.com.proxy.queensu.ca/ps/retrieve.do?
sgHitCountType=None&sort=RELEVANCE&docType=Article&prodId=AONE&tabID=T004&searchId=R1&resultListType=RESULT
_LIST&searchType=AdvancedSearchForm&contentSegment=&currentPosition=1&searchResultsType=Sing
(5) Mangold, W., & Faulds, D. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons, 52,
357-365. Retrieved June 8, 2015, from
http://www.researchgate.net/profile/David_Faulds/publication/
222415599_Social_media_The_new_hybrid_element_of_the_promotion_mix/links/00463532845a0100af000000.pdf
(6) Rosen, J. (2010, July 21). The Web Means the End of Forgetting - NYTimes.com. Retrieved June 9, 2015, from
http://www.nytimes.com/2010/07/25/magazine/25privacy-t2.html?pagewanted=all
(7) Grant, A. (2010, December 3). 10 Smart Ways to Use Social Media in Your Job Search - US News. Retrieved June 9, 2015,
from http://money.usnews.com/money/careers/slideshows/10-smart-ways-to-use-social-media-in-your-job-search/1
(8) A pixelated portrait of labour; social media and job titles.(What LinkedIn tells us about job trends). (2012, March 10). The
Economist.

20. References:
(1) Bowness, S. (2013, January 11). Five ways to be a smart social media user in your job hunt. Retrieved June 9, 2015.
(2) Clark, D. (2012, March 28). It's Not a Job Search, It's a Permanent Campaign. Retrieved June 9, 2015.
(3) Silverman, R. E., & Weber, L. (2013, Apr 09). The new résumé: It's 140 characters; some recruiters, job seekers turn to twitter,
but format is a challenge; six-second video goes viral. Wall Street Journal (Online) Retrieved from http://
search.proquest.com/docview/1324718460?accountid=6180
(4) Singer, N. (2013, November 11). In College Admissions, Social Media Can Be a Double-Edged Sword. Retrieved June 12,
2015.