This document discusses the Belgian Social Media Monitor and Twitter Bel200. It provides an overview of the Belgian Social Media Monitor which tracks social media usage statistics in Belgium. It then describes the Twitter Bel200, a list that tracks the 200 most important Twitter accounts in Belgium across various categories like government, business, media, and non-profits. The document concludes with some thoughts around reliability of social media statistics and importance of using your own analytics data.

1. Belgian Social Media Monitor
Twitter Bel200
 27-03-2015
 Bruno Peeters

2. Agenda
 Who am I
 Belgian Social Media Monitor
 Twitter Bel200
 Conclusion
2

3. Who am I
 1987 Graduated as Civil Engineer in Computer Science @ KULeuven
 1987 Started working @ Gemeentekrediet
 2012 Social Media Team @ Belfius
 08/2004 Linkedin profile
 09/2005 Personal blog BVLG
 04/2007 Twitter account
 ?/2008 Facebook account
 01/2012 Boek “Start to Tweet” by @vincentvq & @bvlg
3

4. BVLG blog 4

5. Agenda
 Who am I
 Belgian Social Media Monitor
 Twitter Bel200
 Conclusion
5

6. Belgian Social Media Monitor 6

7. Belgian Social Media Monitor 7

8. Belgian Social Media Monitor
Global Stats Country Level Stats
Facebook
 
Twitter
 
Linkedin
 
YouTube
 
Google+
 
Instagram
 
Tumblr
 
Pinterest
 
8

9. Belgian Social Media Monitor 9
Current
Annual
Growth 4%
Annual
Growth >30%

10. Belgian Social Media Monitor 10
Current
Annual
Growth 22%
Annual
growth >40%

11. Belgian Social Media Monitor 11
Reliability of
own reported
data ?

12. Belgian Social Media Monitor 12
Current
Annual
Growth 68%
Source
http://plus.mi
ernicki.com/

13. Belgian Social Media Monitor 13
Current
Annual
Growth 6%
Source
CircleCount

14. Belgian Social Media Monitor
 Instagram
14

15. Belgian Social Media Monitor
 EMSOC Survey
nov 2014
15

16. Belgian Social Media Monitor
 EMSOC Survey
 36% of respondents have a Twitter account
 85% use Twitter daily
 Population of Flanders : 6.410.705 (FOD Economie)
 6.410.705 x 36% = 2.307.854 Flemish Twitter Users
 6.410.705 x 36% x 85% = 1.961.676 Daily Flemish Twitter Users
16

17. Belgian Social Media Monitor
 EMSOC Survey
 19% of respondents have an Instagram account
 76% use Instagram daily
 Population of Flanders : 6.410.705 (FOD Economie)
 6.410.705 x 19% = 1.218.034 Flemish Instagram Users
 6.410.705 x 19% x 76% = 925.706 Daily Flemish Instagram Users
17

18. Belgian Social Media Monitor 18

19. Agenda
 Who am I
 Belgian Social Media Monitor
 Twitter Bel200
 Conclusion
19

20. Twitter 20
04/2007

21. Twitter 21

22. Twitter 22

23. Twitter 23

24. Twitter Bel200
 Federale Regering
 Vlaamse Regering
 Partijvoorzitters
 CEO's
 Startups / entrepreneurs
 Economen
 VRT journalisten
 VTM journalisten
 Sportjournalisten
 Q en Joe FM
 Kranten en tijdschriften
 Radio en tv
 Voetbalploegen
 Koken en eten
 Humor
 Politie
 Cultuurhuizen
 Musea
 Universiteiten en hogescholen
 Social media incrowd
24
20 categorieën van telkens 10 Twitter accounts
Twitter List

25. Twitter Bel200 25

26. Twitter Bel200 26
Maart 2015
-63.927 followers
-763 following

27. Twitter Bel200 27

28. Twitter Bel200 Bedrijven
 Beursgenoteerd
 Consulting
 Agencies
 ICT
 Telecom
 HR
 Banken
 Energie
 Auto
 Hotels
 Retail
 Huishoudelektro
 Travel
 Festivals
 Fashion
 Food & drinks
 Bier
 Kranten en tijdschriften
 Radio en tv
 Movies
28
20 categorieën van telkens 10 Twitter accounts

29. Twitter Bel200 Bedrijven 29

30. Twitter Bel200 Bedrijven 30

31. Twitter Bel200 Non-profit
 Federale overheidsdiensten
 Vlaamse overheidsdiensten
 provincies
 Steden en gemeenten
 OCMW's
 Burgemeesters
 Politie
 Brandweer
 Bibliotheken
 Cultuurhuizen
 Musea
 Jeugdhuizen
 Sportfederaties
 Universiteiten en hogescholen
 Ziekenhuizen
 Vakbonden
 Werkgevers
 Verenigingsleven
 Openbaar vervoer en mobiliteit
 NGO'sD
31
20 categorieën van telkens 10 Twitter accounts

32. Twitter Bel200 Non-profit 32

33. Twitter Bel200 Non-profit 33

34. Agenda
 Who am I
 Belgian Social Media Monitor
 Twitter Bel200
 Conclusion
34

35. Conclusions
 Tendency to offer less public stats
 Listed companies are required to disclose quarterly data
 Reliability of public stats ?
 Comparability ?
 Relevance : total number of users versus montly active
users ?
35

36. Conclusions 36
Important variations in
usage patterns !

37. Conclusions
 Be careful with surveys
 Rely on your own data
 Facebook Analytics
 Twitter Stats
 Linkedin Analytics
 …
37

38. Conclusions 38
Facebook
Instagram
Twitter
Pinterest

39. Belgian Social Media Monitor
Twitter Bel200
 27-03-2015
 Bruno Peeters
 twitter.com/bvlg
 be.linkedin.com/in/brunopeeters
 bvlg.be
 bvlg@bvlg.be