Kickstart: Seven Secrets to a Powerful 30-Second Elevator Pitch by Buzzuka.com

©2014 Buzzuka LLC All Rights Reserved
1

Have something important
to say but not sure
how to say it?
Join the club.
©2014 Buzzuka LLC All Rights Reserved 2

If this sounds
like you:
“Every time I try to explain
my
[company]
[idea]
[myself]
I get tongue-tied—not to
mention I make everyone’s
else’s eyes glaze over!”
then…

…you need to
improve your 30-
second elevator
pitch.
And you’ve come
to the right place.

5
What’s an Elevator Pitch?
The term “elevator pitch” was
first coined in early Hollywood to
describe the practice of button-
holing a movie mogul to “pitch”
them a new movie idea on the
brief elevator ride to their office.
(c) Buzzuka LLC All Rights Reserved 5©2014 Buzzuka LLC All Rights Reserved

“If an elevator
pitch is so
short, why
does it take so
long to write?”
6©2014 Buzzuka LLC All Rights Reserved
6

When you’re passionate about something—
your company, your career, a new idea— you can
go on and on about it and have a hard time
focusing on the one thing to say that would truly
excite your audience.

HERE’S
7 SECRETS TO A7 SECRETS TO A7 SECRETS TO A7 SECRETS TO A
POWERFUL PITCHPOWERFUL PITCHPOWERFUL PITCHPOWERFUL PITCH
EVERY MARKETING PRO KNOWS
AND NOW YOU CAN TOO.
8

9
Pitch
Secret “We need to simplify…and use
a language that everyone can
understand.”
—Toyo Ito, architect
Simplify.
It’s important to simplify what you’re
trying to say if you want to be
memorable. Keep in mind that our
short-term memory is like a Post-it®
note—it can only hold about 7 pieces of
information at any one time. So keep
your pitch short and simple.

10
Take your time.
Pitch
Secret “I didn't have time to write a
short letter, so I wrote a long one
instead.”
—Mark Twain
The saying Less is More is definitely at play
when you’re crafting your 30-second elevator
pitch. Whittling your message down and
polishing it until it’s “pitch perfect” takes
time. But it doesn’t have to take forever
either. 10 minutes of working on your pitch
can get you 10x results!

Writing a good pitch may not be as
pleasant as, say, eating a bowl of your
favorite ice cream. Actually it’s more
like when you had to eat your
vegetables when you were a kid. It’s
not much fun but it’s good for you.
“There is no substitute for hard
work.”
—Thomas A. Edison, inventor
11
Eat your vegetables.
Pitch
Secret

“The entrepreneur always
searches for change,
responds to it, and exploits
it as an opportunity.”
—Peter Drucker, consultant
12
Keep it fresh.
Pitch
Secret
Think of your elevator pitch as a gauge that
helps you measure market conditions. Just
like you update your resume as your career
advances and your business plan as your
company evolves, your elevator pitch should
always be freshly-minted to reflect your
greatest competitive advantage and ready
to go at a moment’s notice.

“Imagination is more important
than knowledge.”
—Albert Einstein, scientist
13
Think out of the box.
Pitch
Secret
When you’re working on an elevator pitch
for yourself or your company, don’t be
limited by the status quo. Think out of the
box and imagine the possibilities. Let
your pitch reflect not just where you are
today but the trajectory of where you
imagine you can go in the future.

“If there is any one secret of
success, it lies in the ability to get
the other person's point of view and
see things from that person's angle
as well as from your own.”
—Henry Ford
14
Know your audience.
Pitch
Secret
WIIFT. What’s In It For Them? That’s the
question every smart marketer knows to ask.
Put yourself in their shoes to help figure out
their biggest problem—conveniently one that
only you can solve. That’s a sure-fire way to
get their attention.

“The most difficult thing in life
is to know yourself.”
—Thales, Greek philosopher
15
Know yourself.
Pitch
Secret
Whether it’s about you, your company,
product or idea, your pitch must be true to
its subject. Crafting your pitch is an
introspective process and honesty is the
best policy. Remove the rose-colored
glasses and the truth shall set you free.

Kickstart: Seven Secrets to a Powerful 30-Second Elevator Pitch by Buzzuka.com

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Kickstart: Seven Secrets to a Powerful 30-Second Elevator Pitch by Buzzuka.com