3. Mari Smith
CEO, Mari Smith International, Inc.
Premier Facebook Marketing Expert
Social Media Thought Leader
@MariSmith
4. What worked
in 2016?
Posting on Sundays
Posting in the middle of the night
Posting when there is less
competition
Short posts
Links to longer articles
Questions, images and videos
Posting photos directly to Facebook
(not via instagram)
6. How to go long (and take your audience with you)
More than 3,000 words
Most shared on
buzzsumo.com for the
year
● Headers
● Variety of images
● Opportunity to
jump straight to the
bottom
● Engaging headline
● Skimmable
8. Interactions went up when the total post volume went down.
There are more posts on Facebook at:
2 p.m.- 4p.m. UTC
9 a.m. - 11 a.m. EST
And...That’s when interactions are lowest!
2 p.m. - 4 p.m. UTC
9 a.m. -11 a.m. EST
9. Best time to post: 2 a.m. to 5 a.m. UTC / 9 p.m. to 12 a.m. EST
Thank goodness for post schedulers!
10. The same held true for days of the week with more volume
11. Posts on the weekends got more interactions!
Wednesday, Thursday, and
Friday are the biggest posting
days.
Interaction is highest on
Saturday and Sunday when
there is less competition in the
News Feed.
12. There were more short posts on Facebook than any other length
15. Photos posted directly to Facebook got
more interactions than images posted to
Facebook via Instagram
More people posted pictures directly
to Facebook than posted images
through Instagram.
27. What worked
in 2016?
Posting on Sundays
Posting in the middle of the night
Posting when there is less
competition
Short posts
Links to longer articles
Questions, images and videos
Posting photos directly to Facebook
(not via instagram)
Quote source:
http://bit.ly/1h47fzO
The more you can craft your BUSINESS PAGE posts in a way that seamlessly blends in with your fans’ friends posts, the more humanized your company content will be. There is a fine art and science to this. Remember, think like a MEMBER first, then a marketer!