If you are running a business, you know that a big portion of your time is spent marketing and promoting your business. The internet is changing all of that and that is what this presentation addresses. Specifically it covers the impact of online marketing–especially social media–on business.
See the text of my talk on the Buzzmedia blog http://buzzmedia.com.my/blog/social-media-impact-on-business-and-marketing
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Social Media Impact on Business and Marketing
1. SOCIAL
MEDIA
IMPACT
ON
BUSINESS &
MARKETING
http://www.flickr.com/photos/kylemay/526384959/
2. David Wang
• BA Comms Monash
• Blogger, web geek
(10 years+)
• Chief Geek @ Buzzmedia
• Social Media & Web
Analytics Manager @
david@buzzmedia.com.my
AGENDA Asia
016-239 2255
• Public Relations http://buzzmedia.com.my
Consultant @ Quattro http://linkedin.com/in/davidwang
Communications http://twitter.com/blogjunkie
20. Social Media is mainstream
Source: Nielsen Online, Global Index, December 2007 – December 2008.
‘Global’ refers to AU, BR, CH, DE, ES, FR, IT, UK & USA only
21. 2 OUT OF 3
INTERNET USERS VISIT
SOCIAL NETWORKS
http://www.flickr.com/photos/asleeponasunbeam/416665541/
26. Results
•700% increase in retail sales
•65 million video views
•Website traffic from videos
•Featured in TV, print & blogs
Source: PubCon 2006 Keynote by George Wright
http://www.seroundtable.com/archives/018700.html
33. Results
•21,000+ fans on Facebook
•36 stores in Malaysia; 9 more in
Thailand, Indonesia & China
•Awards:
• SME100 Awards 2009
• BrandLaureate (F&B) 2008
• SME Rising Star 2008
• Asia Pacific Entrepreneur
Excellence Award
40. H&I Niaga
H&I Niaga found itself in
the middle of a controversy
after beating larger
competitors for a Bank
Negara tender, prompting
accusations of corruption.
The incident happened in
2005 but a search for the
company today still shows
blog posts and news
about the bad press.
41. Kryptonite Locks
Once the damage has
been done, a search for
your brand name can turn
up embarrassing results.
42. Consumers are
already talking
about your
business / industry.
They are not going
to wait for you.
44. ONE STEP AT
A TIME
JUST DO IT
USE COMMON
SENSE
http://www.flickr.com/photos/dhaneshr/2786992830/
45. Step 1: Listen
•Get a sense of the playing field. What are people saying
about you? About your competitors?
•15 minutes a day:
http://www.google.com/alerts http://search.twitter.com http://technorati.com
•Use Google Reader to get organised
http://www.conversationmarketing.com/2009/08/free-e-book-social-media-monitoring.htm
46. Step 2: Define Goals
Goal Metrics
Branding Brand mentions, Fans & Followers, Returning
Customers %, Referrals, etc
Awareness Incoming links, website visitors, website page
views, Fans & Followers, Share of Voice, etc
Lead Generation Number of Leads, Number of Enquiries, Email
Subscribers, Comments, Fans & Followers, etc
Loyalty Returning Visitors %, Testimonials, Referrals,
Customer Service Issues, etc
48. Step 4: Keep Learning
Blogs Books
Chris Brogan Trust Agents by Chris
Conversation Marketing Brogan & Julien Smith
The BrandBuilder World Wide Rave by
Marketing Profs Daily Fix David Meerman Scott
Altitude Branding
Groundswell by Josh
GreyReview*
Bernoff and Charlene Li
Buzzmedia Marketing*
* Malaysians
49. Social Media is
just a tool.
It does not replace
business basics.