Where do the main platforms for e-commerce stand? What market share do they have in different e-shop segments? Fro entry-level to industrial-strength solutions, some interesting facts & figures.

1. E-commerce platforms
Market share of top platforms
February 2014
Market share of top e-commerce platforms by BusinessQuests is licensed under a Creative Commons Attribution-NonCommercialShareAlike 4.0 International License.

2. Conclusions
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As a rule platforms specialize by segments & deliver complexity
commensurate with challenges of size
Magento is always in the top 3 in all segments
Prestashop and Shopify show significant traction
Active community of developers, key asset for small, nimble, entrylevel platforms
Consolidation under way as share of main platforms in top 1m segment
grows by 15% in 15 months
IBM and Oracle hold over 67% of the top 1k segment and are mighty
forces in B2B commerce
Intershop is not progressing that much overall and seems sandwiched
in B2B between Oracle and IBM
Amazon and Google still very much under the radar despite
ambitious initiatives in 2013

3. Market share of top platforms by
Alexa segment

5. Ranking of top platforms among
Alexa top 1m e-commerce sites
OCT-2012
FEB-2013
FEB-2014
Magento
1
1
1
Prestashop
5
3
2
Opencart
6
6
9
Shopify
15
10
6
ATG Commerce
21
20
18
IBM Websphere
17
15
42
Hybris
41
22
30
Demandware
22
21
19

6. Forrester Wave Q4 2013 B2B
Commerce Suites
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IBM stands as thoroughly
engineered all-round high-end
challenging Oracle’s lead in Alexa top
1000 segment
Hybris:
○ sandwiched between Oracle and
IBM - may explain alliance with
Accenture
○ robust engineering, but (too?)
complex and heavy
○ strong in functionality and
integration with SAP
Intershop may earn role of
viable alternative to “big three”

7. Good news for B2B players: there’s
still plenty of potential for growth

8. Notes
● Sources:
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Tom Robertshaw e-commerce survey (FEB-2013)
data sets from Datanyze (Crunchbase profile)
Forrester Wave Q3 2013 B2B Commerce Suites
ComScore data for US e-commerce in Q1, Q2, Q3 of 2013
BusinessQuests Research
● Methodology
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Consider e-commerce sites in Alexa segments of top 1million,
100 thousand, 10 thousand and 1 thousand sites worldwide
Group number of e-commerce sites in each segment by ecommerce platform - B2C and B2B sites grouped; may cause bias
as US B2B e-commerce is 2.2 to 2.5 times bigger than B2C
Assess specific aspects of performance of chosen sites powered
by leading platforms