1. Emerging Mobile Marketing Jobs
Emerging Mobile Marketing Jobs
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Mobile Marketing is a booming industry right now and that is only expected to grow
exponentially in the future. As with any newly developing market, the jobs that are required to
carry out the tasks do not yet exist or need to be tweaked from previously existing positions.
People will need to either move from related positions into the new jobs or become educated
and trained from the ground up to fill these spots. As the marketplace continues to develop,
more people will be necessary to fill various strategic and creative positions. Some of these
jobs will be more necessary than others and will become high demand positions subject to a
healthy dose of competition between firms to retain the best and the brightest. The following
four positions are jobs that are emerging in the new mobile marketing landscape and will
become regular positions in many organizations in the near future.
What Are The Types Of Mobile Marketing Jobs
1. Mobile Marketing Strategist
A Mobile Marketing Strategist is the person that makes the key tactical decisions in the mobile
marketing campaign. Essentially, the project manager, the person in this position will need to
have a great deal of knowledge about the marketplace and mobile marketing strategy and
implementation. This person doesn't just make recommendation for strategy, they need to have
the expertise to make recommendations and guide the client on decisions throughout the entire
process. This includes guiding them towards the best application development and vendor
engagement options for their campaign. In addition, a position like this will require strong
2. Emerging Mobile Marketing Jobs
market research skills and the ability to digest large amount of industry and market data into
actionable recommendations and best practices. The Mobile Marketing Strategist position is a
very demanding position that calls for a high level of expertise. Despite the pressure a position
like this will cause, the rewards are also just a high.
2. Mobile Application Developer
A Mobile Application Developer is the person that creates the applications for the mobile
platform on which the campaign will be deployed. There are two basic types of mobile
application development, so a developer should be familiar with one or both of the processes.
The first is taking existing applications, for example web applications for use on a computer
through the internet, and converting that application into one that can be used through a mobile
phone. The conversion process is not as easy as it might initially sound and requires multiple
techniques to accomplish. A new user interface must be designed and implemented, though
the back end processes may stay very similar. The second is to develop an entirely new mobile
application for use with the mobile marketing campaign or advertising effort. A new mobile
application will be required for each new platform that the application will be deployed on, such
as the iPhone, Android, or Blackberry. The developer must be skilled in several programming
languages, specifically Java, HTML, Flash, and the C programming languages are the most
effective and in demand when developing applications for mobile marketing campaigns on
hand-held devices.
3. Social Media Manager
The Social Media Manager position can vary from organization to organization. In general, this
is the person that will be managing the day-to-day operations of the mobile marketing
campaign. While the strategist devises the overall plan and methods of conducting the
campaign, the social media manager will be in charge of ensuring those instructions are
followed through. Another aspect of the Social Media Manager in some organizations will be to
manage the social aspects of the mobile web properties. Mobile campaigns are increasingly
becoming two-way streets, with consumers sending information back to the company as well as
the company sending advertisements and information to the consumer. In addition, mobile
campaigns lend themselves to social interaction and this must be managed to make sure that
the interactions stay in line with the vision and intent of the campaign and are not derailed.
4. Media Buyer
3. Emerging Mobile Marketing Jobs
One of the main ways of conducting a mobile campaign is by purchasing advertising on an
already existing mobile advertising network. Companies such as Google, Yahoo, and Microsoft
have developed their own advertising networks and this composes a considerable part of their
income. Making keyword purchase decisions can be a critical choice when developing a mobile
marketing campaign, as the keywords should be relevant and engaging to the consumer. In
addition, the ads should be placed in the network with relevant content to the target audience to
increase their engagement with the campaign. This responsibility lies with the media buyer.
The jobs will be on the cutting edge of emerging mobile marketing jobs and will become
commonplace in organizations trying to develop or maintain a mobile presence. Statistics show
that more people own mobile devices than credit cards. It is only a matter of time before all
businesses large and small realize that they will need to develop a presence on the mobile web
and start hiring for these positions. Right now the mobile marketing field is wide open with no
one company claiming dominance. As the field becomes more developed then it will be more
difficult to move into these positions as the requirements will be higher than ever. Now is the
time to develop the ability and knowledge to compete in the emerging mobile marketing job
market.
Your business can flourish by getting some information on mobile advertising. What better way
to reach your customer than to use a device that over 85% of the US population uses: cell
phones.
Check out www.trendsinmobilemarketing.com/mobile-advertising/ for the best online tips for
everything related to mobile marketing. Mobile is an emerging media with new rules and ways to
optimize for maximum exposure and ROI. With the right resources you can be ahead of the
curve vs. your competition and oust them with the latest mobile marketing tactics.
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