The document contains information about market share of mobile operating systems from 2010 to 2011. It shows that Android increased its market share from 25.3% in 2010 to 52.5% in 2011, while Symbian and RIM decreased. The document also provides a brief history of communication technologies from early speech and symbols to modern wireless networks and smartphones. It outlines the evolution of visual, audio, and electrical communication signals over time.

1. Communications Gadgets and
Technology

2. Top Operating System Share Gobal
OS Market Share
60.00%
50.00%
40.00%
Axis Title
30.00%
20.00%
10.00%
0.00%
Android Symbian iOS RIM Bada Microsoft Others
Market Share 3Q11 52.50% 16.90% 15% 11% 2.20% 1.50% 0.90%
Market Share 3Q10 25.30% 36.30% 16.60% 15.40% 1.10% 2.70% 2.50%
Source : Gartner 2011 Q3

4. History of Communication
• Speech
• Symbols
Cave paintings
Source: Wikipedia

5. Petroglyphs Pictograms
Ideograms Writing
Source: Wikipedia

6. Source: Wikipedia

7. Distance telecommunications
Visual signals (non-electronic): Audio signals:
•Prehistoric: Fires, Beacons, Smoke •Prehistoric: Communication drums, Horns
signals •1838 AD: Electrical telegraph
•6th century BC: Mail •1876: Telephone
•5th century BC: Pigeon post •1880: Photophone
•4th century BC: Hydraulic •1896: Radio
semaphores
•490 BC: Heliographs Advanced electrical/electronic
•15th century AD: Maritime flags signals:
•1790 AD: Semaphore lines
•19th century AD: Signal lamps •1927: Television
•1930: Videophone
•1964: Fiber optics
•1969: Computer networking
•1981: Analog cellular mobile phones
•1982: SMTP email
•1983: Internet
•1998: Satellite phones
Source: Wikipedia

8. Before After

9. Before After

12. Source – Wilson Electronics (2010)

13. Source – Wilson Electronics (2010)

14. Source – Wilson Electronics (2010)

15. Source : mobithinking.com

16. Active Cellular Connections in India
TRAI August 2010 Juxt Consults 2010

17. India Cell Phone Statistic
TRAI 2010
Source : Juxt Consults (2010)

18. Source : Juxt Consults (2010)

19. Source : Juxt Consults (2010)

21. Value Parameters
Source – GSM Arena

22. Strategy Canvas
Cell Phone Brands
9
9 9
9 8 8
9
8 8
6 7 6
9
6 8 7 8
7
9 9
9 8 8 9
8 9 8
7 7 7
Nokia Samsung LG Apple Blackberry Motorola
Price Quality Design UI Durability

23. Brand Perception
• Nokia – Durable, Value for Money, Trust
worthy, Quality
• Samsung – Durable, High Tech, Quality, Low
Price
• LG – Low Price, Quality
• Apple – Stylish, Expensive, High Tech
Source – GSM Arena

24. THANK YOU
BABLI SARA BABU
DIVESH GUPTA

25. End Users
• School Kids (12 – 18 )
• College youth (18 – 24)
• Working class
• Business Class
• Labour Class
• Literate and Illiterate
• Senior Citizens
• Physically Challenged
• People from different Income Group
• Rural / Urban