This document discusses Lean Sales and Marketing, which is a knowledge transfer system and training approach. It leaves the customer to lead exercises to define knowledge gaps and close them. Lean Sales and Marketing targets organizations committed to continuous improvement. The approach involves going to see the customer's initial practice, forming a vision from their experience, and visualizing their process to see the next steps. Lean Sales and Marketing is a learn-by-doing approach that can't be taught through writing alone.

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3. Lean Sales and Marketing is essentially a knowledge transfer system;
it's a training system
on how to define knowledge gaps and close them.

5. Lean Sales and Marketing approach is to leave your customer be the
professor, the Sensei, who will take you through a certain number of
exercises (their decision making steps), the customer leads.

7. Lean Sales and Marketing is targeted
to certain kinds of organizations who
actually enjoy learning. Who are
committed to continuous improvement
as opposed to just doing things and
running things as they are.

8. What makes Lean Sales and Marketing different is the system. The
steps of Lean S & M are simple:
1. Go and see the initial practice (Gemba), the user.
2. Form a working vision from the user experience, an ideal
situation of where the USER wants to go.
3. Visualize the user's process. If you do that, it's obvious to
see what your next reaction should be and when to trigger
it.

9. Lean Sales and Marketing is incredibly powerful.

10. You can't write and teach Lean Sales and Marketing.
It is a Learn by doing approach.
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