Talk by Jerome Marin, San Francisco Correspondent - Le Monde (France), at Stanford on Feb 9 2015, in our session on 'European Tech Media in Silicon Valley'. Website: http://www.StanfordEuropreneurs.org YouTube Channel: https://www.youtube.com/user/StanfordEuropreneurs

1. Jérôme Marin
@JeromeMarinSF
http://siliconvalley.blog.lemonde.fr
European Tech Media in Silicon Valley
European Entrepreneurship & Innovation @ Stanford Engineering
2/9/2015

2. The Press in France
Circulation of Le Monde, Le Figaro and Libération Advertising revenue of national daily newspapers

3. Tech Coverage in France 1/2
● Small teams
● Limited space in the newspaper
● Part of the business section
● Limited coverage on start-ups
● Rare companies profile
● Articles with a broader scope that
appeal to the general public
● The story of the company can be
more important than its product

4. Tech Coverage in France 2/2
● Not as developed as in the US:
less publications, less journalists
● More business than tech
● Tech = Silicon Valley
● Tend to prefer US start-ups than
French start-ups
● Greater interest with a French
CEO or executive
● Interest in tech is increasing

5. Tips with the French Press
● AFP is REALLY important
● Be formal
● If you can, speak French
● Press conference/breakfast