This document discusses corporate social responsibility and sustainability. It notes key concepts like commitment, globalization, eco-labels, community outreach, transparency, and sustainable development. It also discusses expectations around CSR, two-way communication, transparency, and social license. When it comes to sustainability, it mentions resource constraints, efficiencies, strategic lens, and operational excellence. The document provides examples of CSR messages and participation in debates around issues. It emphasizes vision, leadership, differentiation, and having strong foundations in areas like supply chain, employees, and climate change. It proposes that combining ideas and action can lead to real engagement.

1. CSR & Sustainability
What we’re seeing, and what it means
for companies

2. COMMITMENT GLOBALIZATION
ECO-LABELS
SUSTAINABILITY
COMMUNITY
TRANSPARENCY
OUTREACH

4. Corporate
Soul
Responsibility
Corporate
Responsibility and
Sustainability
Sustainability
Global Responsibility
Corporate Social
Sustainable Responsibility:
Development Making a
Difference
Sustainable Citizenship
Value

5. CSR
Understanding Expectations Intelligence
Two Way Communication Trust
Transparency Social License
SUSTAINABILITY
Resource Constraints Efficiencies
Strategic Lens Technical Innovation
Operational Excellence Competitiveness

6. Traditional Influencing Model

7. Real Engagement Cloud

8. Real Engagement ROI
Insight Collaboration Innovation

9. CSR Messages
Our people believe passionately that what we do makes
a difference for customers and our society as a whole.
We are committed to being a great place to work,
a thoughtful steward of the environment and a caring
citizen in the communities where we live and work. We
are passionate about sustainably connecting people and
places and improving the quality of life around the world.
To us, CSR means taking steps to improve the
quality of life for our employees and their families as
well as for the community and society at large.

10. Participate in the ACTUAL debate…
NIKE and SWEATSHOPS
NIKE and S.H.A.P.E.
100
80
60
40
20
0
2004 2005 2006 2007 2008 2009

13. What it means

14. “…the past is over and it is the
future that beckons to us now.”

15. “We choose to go to the moon”

16. “New Beijing, Great Olympics”

17. Vision
Leadership Narrative
Differentiation
Supply Chain
Health & Safety
Raw Materials
Regulatory Environment
Chemical Use
Employees
Foundation Philanthropy
Climate Change
Materiality Assessment
Packaging
CSR Report
Statement of Commitment
Standards, Guidelines, etc.

18. The Ingredients
Ideas … participate in the dialogue and test
new ideas around the most complex societal
issues connected to Ford’s business activities
Action … provide financial support and
access to Ford’s social network to individuals
and organizations taking action around
Ford’s CSR priorities AND challenges

19. The Equation
(Ideas) + (Action) = Real Engagement
…advancing the most powerful and innovative ideas
and action across businesses, governments and
communities to enable the sustained development of
the markets & communities where we operate.