The extended marketing department for technical B-to-B companies. Our mission in Grand Detour is to discover your core-competences and translate know-how, product features, passion and craftsmanship into consistent branding and communication. Helping you to grow. Show the market who (why) you are.

1. M A R K E T I N G C O M M U N I C AT I O N
THE EXTENDED MARKETING DEPARTMENT
FOR TECHNICAL B-TO-B COMPANIES

2. FRANK@
G
RANDDETO
UR.NL
Most technical entrepreneurs are too modest
or do not have time or skills available to
clearly communicate about their company
and the features, application and benefits of
their often great products and services.
Our mission in Grand Detour is to
discover your core-competences and
translate know-how, product features,
passion and craftsmanship into
consistent branding and communication.
Helping you to grow. Show the market
who (why) you are.

3. FRANK GOEDHART
‘Grand Detour’ derives from font memories of a small town in
Illinois (USA), nestled in a sharp bend of the Rock River. The
metaphor is that a major detour might turn out to be more
interesting than the planned direction.
I like: growth, building brands, creative ideas and concepts,
innovation and transparency in communication.
As mechanical engineer, with a solid background in technical
sales, product-, marketing- and general management, I have
relevant experience to be a valuable partner for b-to-b
entrepreneurs. This is why I started Grand Detour.
2018 – today Grand Detour
2016 – 2018 Partner Brayn Graphic
1999 – 2016 General Manager EMEA & Marketing
Director at Assa Abloy / FlexiForce

4. OUR BELIEFS
PEOPLE
People buy from people
Internal and external
communication will
engage suppliers,
employees, their family
and customers in your
brand story.
PRODUCTWHY?
Product power
Introduce, highlight and
explain your product.
From the viewpoint of
the customer. What does
it do for him or her?
It starts with ‘why’
People don’t buy what
you do but why you do
it. Tell and show them
your drive.

5. BELIEFS: DREAM BIG
We believe that dreaming big can lead you to
setting unexpected targets with surprising
results.
Answering our questions like what if….? or
why not? helps you to break through current
barriers. We are capable of listening carefully
while looking at your company with fresh eyes.
And help out strategically.

6. We believe that your product has ambition to be
more than just a set of technical specifications
and dimensions.
For example: if the quality and specs of a spring
are critical for safe landing of airplanes, then do
not stop by telling the material and size, but
engage the customer in the impressive
integrated application. Be proud and tell about
your story, solutions and expertise.
BELIEFS: PRODUCT

7. WHAT WE DO
GRAPHIC VIDEO WEB
SOCIAL
MEDIA
CONCEPT
Your extended marketing department and gateway to passionate graphic designers, web magicians, video cracks
and other experts. You talk to us, we take away all hassle and worries. And we add ideas.
Graphic design in
folders, flyers,
books,
powerpoints,
email and online.
Promotional and
explanatory video’s,
product introductions,
company
presentation.
Presence through
relevant and frequent
posting on social
media (content
management).
Websites, webinars
and online
campaigns.
Marcom ideas,
concepts and
actions, employer
branding, copy
writing.

8. DEDICATED PARTNERS
RENGER VAN ESVELD
Video and media
productions, editing,
certified drone pilot.
JORIS GOEDHART
Graphic design and -
concepts as senior
designer in Brayn.
FRANK GOEDHART
Marketing strategy &
plans, concepts, ideas,
introductions, copy
writing and social media.

9. In our most successful marketing projects we
work with entrepreneurs that take brave
decisions, embrace out-of-the-box
communication ideas and embrace a ‘getting
things done’ mentality. Always aiming for growth!
Grand Detour is your best flexible add-on
marketing opportunity. We work on project
bases, for fixed pricing or against real-time
hourly rates. Short term or long term. As add-
on capacity to your own marketing team or as
outsourced service.

10. PROJECTS
Proof of skills in case studies and proven concepts. Don’t’ take our word for it. Here’s
what others say:
“Frank really is my extended marketing department. He only needs a few words and then goes to work! Certainly not shy
of challenging ones’ idea or assignment. All to ensure a solid message that holds true.”
Marco Fritz, General Manager Chamberlain Europe
“We work with Frank in projects where expertise from outside is required to avoid a box-vision. Thanks to his network and
know-how, ConDoor has made big steps forward in marketing.”
Kees-Jan Honig, CEO ConDoor Group
“In working with Grand Detour we are very happy about Frank’s ability to think along with us. Since he knows the
technical backgrounds, the market and how a midsized company works, his creative ideas and concepts are
implemented in a for us very efficient & fast manner.”
Jelle van Vliet, Conrad Hietink, CEO’s Alcomex Springs Group

11. ALCOMEX
Category
Corporate Identity, branding, communication
Assignment
New ownership with major growth ambitions had
a need to revamp and professionalize company
branding and external as well as internal
communication. Including a multi-brand strategy
implementation.
Grand Detour
Clear corporate identity and house style for main-
and sub brands. Quarterly news letter ’Wired’ in 5
languages. Consistent company presentations,
folder and videos.
Market leader in spring technology

13. LIFTMASTER
Category
Webinar product training presentations
Assignment
With their sales force stuck in home offices,
Liftmaster wanted to connect to customers and
use the Covid-19 restriction time to train customer
groups in product features and application.
Grand Detour
We developed three webinar product training
presentations of each approx. 20 minutes.
Information, updates and room for Q&A. Very
positive feedback from sales team and customers.
Market leader in door automation

14. AERKOEL
Category
Branding, social media marketing
Assignment
To support their growth ambition, Aerkoel’s Martin
Peek wanted to increase brand awareness and
recognition of their main brand Aermec in the
Dutch market. Online and offline.
Grand Detour
We initiated and maintain a personal LinkedIn
campaign for Martin and we set-up company
webpage, social media platforms. Backed it up
with introduction folder, presentation and videos.
Positive feedback and explosive growth of sales.
Scale-up in airconditioning

16. FLEXIFORCE
Category
Branding and marcom
Assignment
FlexiForce wanted to highlight the 40 year
anniversary and reconfirm their heritage and
‘innovation for overhead doors’ brand promise.
Grand Detour
We came up with the idea for a 100+ page book in
which founders, (former) managers and local teams
present ‘40 years in 40 quotes’. Coffee-table
design book, supported by social media
campaign, 40-year logo design and a video
interview with the founders.
Market leader in door hardware

18. RE PANELS
Category
Brand building, marketing management
Assignment
New ownership had the immediate need for
strategic and operational capacity in marketing.
Professionalizing branding and communication
approach, confirming market leading position and
premium values of the Epco and Tecsedo brands.
Result
Effectuated multi-branding strategy, logo-designs
and corporate ID’s. Social media presence. News
letters. Presentations. Anniversary branding.
Video’s. Weekly MT-meetups on marketing.
Market leader in door panels

20. M A R K E T I N G C O M M U N I C AT I O N
LET’S TALK?
+31 6 23190969
FRANK@GRANDETOUR.NL
GRANDDETOUR.NET