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New Managed Services
Opportunities for
Operators

The Enterprise Radio
Access Network (E-RAN)

Ronny Haraldsvik
Vice President of Marketing
June 17




  The E-RAN Company™
Indoor 3G Access has Become Business
         Critical to the Enterprise
Works Here…

                                                             But Not Here!




  The Rapid Growth of 3G Enabled Laptops, Smartphones and Other
    Devices Requires a Seamless Network Application Experience
        Between the Enterprise LAN and the Cellular Network




                         © 2010 SpiderCloud Wireless, Inc.
                                                                             2
Today’s Challenges for IT Staff
   Networks Must Work 24/7

Employees Are Inherently Mobile

      No Data is 100% Safe




      Manage vs Outsource




           © 2010 SpiderCloud Wireless, Inc.   3
Enterprise Concerns
                                                              Security & access Control
                                                         Compliance and data protection
                                                        Access to qualified IT personnel
                                 Reliable LAN/WAN connectivity & mobility
                       Management of mobile employees and devices
Balancing network and application requirements vs core business focus




                         © 2010 SpiderCloud Wireless, Inc.
                                                                                           4
Enterprise IT Do Not Want to Manage 3G or
Wi-Fi Wireless Access – If Given the Choice*

         Hospitals                                       Education




                                                                         Software
                                                                         Vendors
   Finance




                                                                                 Hardware
                                                                                 Vendors
   Research




    They Want a Reliable Managed Services Partner
                                                                *SpiderCloud Wireless Primary Research
                                                                (interviews with 20 leading firms)




                     © 2010 SpiderCloud Wireless, Inc.                                             5
SmartCloud® is Scalable System Architecture
                                                                                Services Node
             Voice
                                                          • Voice + Data mobility platform
  AD
             Network                                         • Scalable Local Switching Platform
RADIUS                 Enterprise   Data
                       Intranet     Apps
                                                             • RF + Mobility + IP Networking
                                                             • High value software
         VPN GW
                                                             • Enterprise Appliance
                  IP                                         • Value-Added Services

                                      Operator
  Services Node
                                                                                Radio Node
                                      Enterprise
                                      Switch (Ethernet)   • Scalable Radio Node
                                                             • Solves Indoor RF Problems
                                           Radio Nodes       • High Density (# of subs)
                                                             • SW upgrade to future
                  Uu                                           standards (e.g. HSPA+/LTE)
                                                             • Leverages low-cost RF components
              Any Device,
               No Client




                                                                                                   6
SmartCloud® Benefits to the Enterprise
          Mobility-as-a-Service              Painless ‘Fixed-Mobile-Convergence’

• No operational or equipment burden         •   The cellular phone as the work phone
• Security of licensed spectrum              •   Desktop phone replacement
• Seamless & consistent user                 •   Dual-ring / single number reach
  experience outside and inside              •   No proprietary software client needed
• Operator sponsorship                       •   Operator sponsored mobile devices


Mobile Virtual Corporate Networks                   Cost Control (Lower OPEX)

•   Secure mobile access to domains          •   Unlimited usage in office ‘zone’
•   Redefine accessibility & collaboration   •   Leverage infrastructure for savings
•   Ease of branch-office set up             •   New bundled operator service offerings
•   Centralized management of mobile         •   Extend mobility services to all


“A flexible and mobile workforce needs laptops and smartphones equipped to
connect over high-speed networks from anywhere on the planet.”
                                                      – Rob Bamforth, Principal Analyst, Quocirca




                                                                                                    7
Opportunity: Managed Network Services for
              the Enterprise


                                      3G + WiFi     Software +     MVNO Service
                                                    Compliance    Enables for EDU
                                                     Service        & Hospitals




                                                                   Mobile as
                                                                 Desktop Phone
                                                                  Replacement




                © 2010 SpiderCloud Wireless, Inc.                                   8
Wireless Platform for Location Services
People & First    Buildings &      Security &     Assets & Their   Devices & Auto-
  Response       Campus Maps    Location Access     Location        Info Updates




                                                                                     9
Enterprise Circle of Co-Workers,
      Assets & Locations




                          10
                                   10
Location & Presence: When Seconds Matter


                                         On a Call




                               Seminar




                                                     11
Enterprise IT Cares About a Wireless Platform
         That Works for Voice & Data




       The Technology is Irrelevant As Long as it
       Works With Any Smartphone or Laptop with
             Some Policy Access Control*




                                                          *SpiderCloud Wireless Primary Research
                                                          (interviews with 20 leading firms)




                      © 2010 SpiderCloud Wireless, Inc.                                      12
A Scalable & Private Mobile Network
         for the Enterprise
 Home Worker    Corporate HQ         Branch Office

                  PBX

                               CRM
                               ERP
                               DB
 Home Worker



                                     Manufacturing


 Home Worker




                                                     13
Industry Trends Favor Managed Services

            Own                  Outsource     Converge            Virtualized    On-demand
100%
90%                                                                       90%
80%
70%
60%
50%

40%

30%
20%
10%

 0%

           2000                      2005        2010                 2015            2020
               PBX Outsourcing                  Software as a Service (SaS)      On-Demand Network
               Virtualization of datacenters    WiFi as a Service (WaS)
       16,000 datacenters worldwide
       (USA 9,000) Deutsche Bank (4/19/10)




                                                                                                     14
SpiderCloud Wireless, Inc.
Senior Management                   Background

Michael Gallagher                   Fibertower, Flarion Technologies, Nortel
CEO                                 Networks, Shasta Networks, Bay Networks,      Founded: 2006
                                    Synoptics
                                                                                  Investors: Charles
Behrooz Parsay                      Aperto Networks, Ericsson, DIVA, Kestrel,      River Ventures, Matrix
SVP of Engineering & Operations     Lantern Communications                         Partners, Opus Capital,
                                                                                   Shasta Ventures ($40 M
Ron Pelley                          Qualcomm, Flarion Technologies, Telindus,      Series A+B)
VP & Managing Director for Europe   Network Equipment Technologies, Timeplex
                                                                                  Experienced team:
                                                                                   Cisco (Aironet), Flarion,
Michael Finlayson                   Fibertower, First Avenue Networks, Flarion
VP of Field Systems Engineering     Technologies, Nortel Networks, Shasta          Juniper, Qualcomm,
                                    Networks, Bay Networks, Wellfleet              Stoke, Trapeze…
Theresa McCarthy                    Qualcomm, Flarion Technologies, Nextwave,     Products (HW):
VP & General Counsel                NeoPoint                                       SmartCloud™ system:
                                                                                   Services Node (SCSN)
Ronny Haraldsvik                    Qualcomm, Flarion Technologies, Nortel         which controls many
VP of Marketing                     Networks, Shasta Networks, Bay Networks
                                                                                   Radio Nodes (SCRN).
                                                                                   Operating System (OS)
Russell Agle                        IAG Research, Qualcomm, Flarion                and Advanced RF
Director of Business Development    Technologies, PwC Consulting
                                                                                   Management
                                                                                  Trial status: Q4 2009




                                                                                                               15
2010 industry Recognition
FierceWireless “Top Wireless Company 2010” for “Fierce 15” list of
private companies
Winner of the 2010 World Vendor Award for Technology Foresight
Top Ten Wireless Startup for the 2010 TiE 50 Awards --The Indus
Entrepreneurs (TiE)
Mobile Merit Awards 2010 for “Mobile Technologies, Infrastructure.”
GSMA shortlist for the distinguished 2010 Global Mobile Awards
Runner up (#2) for the CTIA Emerging Technology Awards
Frost & Sullivan - 2010 North American New Product Innovation of
the Year Award for the category “Enterprise Wireless Switches and
Routers”




                                                                      16
Email: ronny@spidercloud.com




        The E-RAN Company™


  SpiderCloud Wireless, Inc. is a privately funded company
    with investments from Charles River Ventures, Matrix
  Partners and Opus Capital. The company is comprised of
  executives with proven success from companies such as
  Flarion Technologies, Juniper Networks, Motorola, Nortel
 Networks, Shasta Networks, Bay Networks, and Qualcomm.
  The company is located in Santa Clara, California (USA)
           with offices in Ohio and United Kingdom.

           www.spidercloud.com
                                                             17
             © 2010 SpiderCloud Wireless, Inc.

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Ronny haraldsvik new managed services

  • 1. New Managed Services Opportunities for Operators The Enterprise Radio Access Network (E-RAN) Ronny Haraldsvik Vice President of Marketing June 17 The E-RAN Company™
  • 2. Indoor 3G Access has Become Business Critical to the Enterprise Works Here… But Not Here! The Rapid Growth of 3G Enabled Laptops, Smartphones and Other Devices Requires a Seamless Network Application Experience Between the Enterprise LAN and the Cellular Network © 2010 SpiderCloud Wireless, Inc. 2
  • 3. Today’s Challenges for IT Staff Networks Must Work 24/7 Employees Are Inherently Mobile No Data is 100% Safe Manage vs Outsource © 2010 SpiderCloud Wireless, Inc. 3
  • 4. Enterprise Concerns Security & access Control Compliance and data protection Access to qualified IT personnel Reliable LAN/WAN connectivity & mobility Management of mobile employees and devices Balancing network and application requirements vs core business focus © 2010 SpiderCloud Wireless, Inc. 4
  • 5. Enterprise IT Do Not Want to Manage 3G or Wi-Fi Wireless Access – If Given the Choice* Hospitals Education Software Vendors Finance Hardware Vendors Research They Want a Reliable Managed Services Partner *SpiderCloud Wireless Primary Research (interviews with 20 leading firms) © 2010 SpiderCloud Wireless, Inc. 5
  • 6. SmartCloud® is Scalable System Architecture Services Node Voice • Voice + Data mobility platform AD Network • Scalable Local Switching Platform RADIUS Enterprise Data Intranet Apps • RF + Mobility + IP Networking • High value software VPN GW • Enterprise Appliance IP • Value-Added Services Operator Services Node Radio Node Enterprise Switch (Ethernet) • Scalable Radio Node • Solves Indoor RF Problems Radio Nodes • High Density (# of subs) • SW upgrade to future Uu standards (e.g. HSPA+/LTE) • Leverages low-cost RF components Any Device, No Client 6
  • 7. SmartCloud® Benefits to the Enterprise Mobility-as-a-Service Painless ‘Fixed-Mobile-Convergence’ • No operational or equipment burden • The cellular phone as the work phone • Security of licensed spectrum • Desktop phone replacement • Seamless & consistent user • Dual-ring / single number reach experience outside and inside • No proprietary software client needed • Operator sponsorship • Operator sponsored mobile devices Mobile Virtual Corporate Networks Cost Control (Lower OPEX) • Secure mobile access to domains • Unlimited usage in office ‘zone’ • Redefine accessibility & collaboration • Leverage infrastructure for savings • Ease of branch-office set up • New bundled operator service offerings • Centralized management of mobile • Extend mobility services to all “A flexible and mobile workforce needs laptops and smartphones equipped to connect over high-speed networks from anywhere on the planet.” – Rob Bamforth, Principal Analyst, Quocirca 7
  • 8. Opportunity: Managed Network Services for the Enterprise 3G + WiFi Software + MVNO Service Compliance Enables for EDU Service & Hospitals Mobile as Desktop Phone Replacement © 2010 SpiderCloud Wireless, Inc. 8
  • 9. Wireless Platform for Location Services People & First Buildings & Security & Assets & Their Devices & Auto- Response Campus Maps Location Access Location Info Updates 9
  • 10. Enterprise Circle of Co-Workers, Assets & Locations 10 10
  • 11. Location & Presence: When Seconds Matter On a Call Seminar 11
  • 12. Enterprise IT Cares About a Wireless Platform That Works for Voice & Data The Technology is Irrelevant As Long as it Works With Any Smartphone or Laptop with Some Policy Access Control* *SpiderCloud Wireless Primary Research (interviews with 20 leading firms) © 2010 SpiderCloud Wireless, Inc. 12
  • 13. A Scalable & Private Mobile Network for the Enterprise Home Worker Corporate HQ Branch Office PBX CRM ERP DB Home Worker Manufacturing Home Worker 13
  • 14. Industry Trends Favor Managed Services Own Outsource Converge Virtualized On-demand 100% 90% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 2000 2005 2010 2015 2020 PBX Outsourcing Software as a Service (SaS) On-Demand Network Virtualization of datacenters WiFi as a Service (WaS) 16,000 datacenters worldwide (USA 9,000) Deutsche Bank (4/19/10) 14
  • 15. SpiderCloud Wireless, Inc. Senior Management Background Michael Gallagher Fibertower, Flarion Technologies, Nortel CEO Networks, Shasta Networks, Bay Networks,  Founded: 2006 Synoptics  Investors: Charles Behrooz Parsay Aperto Networks, Ericsson, DIVA, Kestrel, River Ventures, Matrix SVP of Engineering & Operations Lantern Communications Partners, Opus Capital, Shasta Ventures ($40 M Ron Pelley Qualcomm, Flarion Technologies, Telindus, Series A+B) VP & Managing Director for Europe Network Equipment Technologies, Timeplex  Experienced team: Cisco (Aironet), Flarion, Michael Finlayson Fibertower, First Avenue Networks, Flarion VP of Field Systems Engineering Technologies, Nortel Networks, Shasta Juniper, Qualcomm, Networks, Bay Networks, Wellfleet Stoke, Trapeze… Theresa McCarthy Qualcomm, Flarion Technologies, Nextwave,  Products (HW): VP & General Counsel NeoPoint SmartCloud™ system: Services Node (SCSN) Ronny Haraldsvik Qualcomm, Flarion Technologies, Nortel which controls many VP of Marketing Networks, Shasta Networks, Bay Networks Radio Nodes (SCRN). Operating System (OS) Russell Agle IAG Research, Qualcomm, Flarion and Advanced RF Director of Business Development Technologies, PwC Consulting Management  Trial status: Q4 2009 15
  • 16. 2010 industry Recognition FierceWireless “Top Wireless Company 2010” for “Fierce 15” list of private companies Winner of the 2010 World Vendor Award for Technology Foresight Top Ten Wireless Startup for the 2010 TiE 50 Awards --The Indus Entrepreneurs (TiE) Mobile Merit Awards 2010 for “Mobile Technologies, Infrastructure.” GSMA shortlist for the distinguished 2010 Global Mobile Awards Runner up (#2) for the CTIA Emerging Technology Awards Frost & Sullivan - 2010 North American New Product Innovation of the Year Award for the category “Enterprise Wireless Switches and Routers” 16
  • 17. Email: ronny@spidercloud.com The E-RAN Company™ SpiderCloud Wireless, Inc. is a privately funded company with investments from Charles River Ventures, Matrix Partners and Opus Capital. The company is comprised of executives with proven success from companies such as Flarion Technologies, Juniper Networks, Motorola, Nortel Networks, Shasta Networks, Bay Networks, and Qualcomm. The company is located in Santa Clara, California (USA) with offices in Ohio and United Kingdom. www.spidercloud.com 17 © 2010 SpiderCloud Wireless, Inc.