VBA Technologies presents a plan to help real estate businesses grow through internet marketing. They offer WordPress websites, mobile sites, landing pages, SEO services, and social media campaigns. Key benefits include WordPress being free and easy to use, professional and mobile-friendly themes, and built-in SEO. They also discuss using websites, mobile pages, and social media like Facebook and YouTube to generate leads and close more sales through multimedia, reviews and engaging customers. Their service packages include help setting up these digital marketing elements for $350-1997.

1. VBA Technologies
Presents
Grow Your Real
Estate Business

2. Introduction

3. Who Are We?
• We are a company that • We offer:
offers internet – Websites
marketing consulting – Mobile Websites
services – Mobile Landing Pages
• We help businesses – SEO Services
create custom marketing – Social Media campaigns
strategies to maximize • Facebook
their income • YouTube

4. Wordpress
Websites

5. Wordpress
• With Wordpress you will have
much greater control over
your site
• Having a Technical
background is no longer
needed.
• Wordpress is not getting as
much credit as it should…here
is why

6. It’s Free
• Installing Wordpress on your site
is 100% FREE
• Compared to a normal site the costs
to run a WP site are minimal
• With most hosting it’s just a 1-click-install
• As an entrepreneur you understand the need to
save money

7. Looks Matter!
• You need to present your business online in the right
way
• An awesome looking property on a poor looking site
won’t impress a single potential client
• Wordpress is professional
looking by default!

8. Real Estate Oriented Themes
• There are tons of Wordpress themes that were
specifically created for Real Estate Agents
• They bring many awesome features, such as:
– Full-Featured Property Listing Engine
– Multi-Date Appointment
Setting System
– Google Maps Integration
– And many, many more

9. Search Engine Optimization
• SEO = ranking high in search
results
• Wordpress is favored by Google
• You don’t want to rank lower
than your competitors and loose
those sales!
• Just by having a Wordpress site
you will rank higher!

10. Use Your Website To Ease Your Pain
• Every sales person knows how tough it is to
deal with people
• Use appointment systems available for WP to
schedule the meetings with
clients – call only when
you have to!

11. Multimedia
• Nothing will get people more excited than a
cool picture or an awesome video
• Post these on your site and talk to clients that
are already and prepped – this does wonders
for your closing rate!

12. Mobile Site

13. Current Trend
• There are now more mobile devices than
televisions and computers combined!
• Mobile is the fastest growing communication
channel in history
• Join in and benefit!

14. Don’t Run, Embrace
• The world has already gone
mobile
• Being left behind will
drastically affect your
business!
• It is a well know fact that if a
business doesn’t go mobile it
will die within two years

15. If you run?
• Potential property buyers will give up on
browsing through offers on your non-mobile
friendly site
• You will get less clients instead of more
• You won’t make it far going against the flow

16. If You Join In?
• Connection to buyers on the go
• You never know when and where people
decide to buy
• Be ready for whenever & wherever to get more
clients
• More clients => more buyers => more
revenues!

17. Good Impression
• Be customer friendly – it WILL pay off!
• Leaving a good impression will make people
more likely to recommend you!
• You cannot go wrong here!

18. Mobile Landing
Pages

19. What is it?
• One page website for collecting new leads
• Think of it as an add or commercial that
automatically collects contact information of
potential clients
– Phone number
– Email address

20. Rule #1 - Value
• Give massive value to those who submit their
contact information
• Make them want to submit their contacts
• Make them feel that if they don’t submit regret
will eat them alive!

21. Rule #2 - Personalization
• Make your clients aware that you are not a
robot but a real person
• Would you host open house with a paper bag
over your head?
• Probably not, don’t treat your site differently!

22. How to use the Information captured?
• Email your subscribers
• Text your subscribers
• Let them know of every new offer
• One email/text message can get you more
clients than you can handle!

23. Don’t underestimate
• This is an amazing marketing tool for
generating new leads
• You can even analyze your conversion rates
and improve your sales tactics
• Big potential for little work

24. Social Media

25. What’s the point?
• Get new leads
• Engage people
• Create relationships
• Build rapport
• Have a presence where your audience already
is

26. What’s it about?
• Sharing
– Experience
– Ideas
–…
• You are interested in experience

27. Why experience?
• Good experience will make the buyers
recommend you to their friends
• Positive reviews left on Social media networks
will get you more leads
• Incentivize customers to leave a positive
review

28. Marketing of the present
• Social media is frequently used as source of
information to help people decide whether to
buy something or not
• Especially important when facing big
decisions - like purchasing a property

29. Inexpensive
• Ads do bring leads to your business
• But Social media will do better and for much
less!
• Often free!

30. Learn and improve
• Collecting reviews and feedback will help you
out with improving your closing rates
• Social Media offers you an invaluable
opportunity to learn how successful you were
at selling a property from the buyers
perspective

31. Brand
• Start building your brand!
• Social Media is perfect for that
• Become the best known Real Estate Agent in
your local area!

32. Don’t get overwhelmed!
• There are way too many Social Media
Networks
• Don’t get into all of them!
• Pick just one or two but excel at it!
• Here are two Social Media Networks that we
recommend…

33. Facebook

34. Why Facebook?
• It is THE biggest social media network out
there
• If you want a big social media campaign this is
the place to start
• It’s the first place buyers will look for you

35. Reviews
• Facebook simply excels at review collecting
• But don’t just look at them
• Respond and engage

36. Involve your subscribers
• Engaging people will help you
– Understand who are you dealing with on daily
basis
– Make your clients feel that they’re getting your
attention – logic does not make the sale, emotion
does

37. Remember
• Don’t try to advertise
• Just show your personality
• Make it less about business and more about
people

38. Create a community
• Create groups on facebook that can relate to
each other, i.e. group of first time home buyers
• Be more than a dude who showed them a house
• The amount of referrals will simply drown you!
• As the creator of the group, you control the
group.

39. YouTube

40. Why YouTube?
• YouTube is the second biggest search engine on
the Internet
• Being very different from Facebook it will
complement your Social Media marketing
strategy
• Videos do wonders!
• Attention spans are so short, people love video.

41. Turn it into a Video
• Make a video of yourself and your properties
• Nothing will get people more excited then a
good video
• A picture is better than a thousand words, a
video is better than a thousand pictures

42. Easy videos
• Get video testimonials for people that bought
properties from you
• Upload them to your YouTube channel
• This is bound to improve your conversions!
• Turn property pictures into a video

43. Make a building into a
neighborhood
• Show nearby schools, parks and other
amenities of the local area
• Let the video suck them into a whole new
world

44. SEO Boost!
• Ever since Google bought YouTube, having a
YouTube channel boost your SEO!
• Have your site rank higher than ever!
• You want to pop up as high as possible when
somebody does a search for properties in your
local area

45. Our WordPress Offer
• We install WordPress on your site!
• We install your handpicked theme!
• We insert your initial content!
$350

46. Our Mobile Offer
• We make a full-blown 5-page mobile version
of your website!
• We custom design unique graphics to suit your
style!
$950

47. Our Landing Offer
• We create your mobile landing page for you!
• Your mobile landing page will be designed to
blow away any and all indecisiveness
$350

48. Our Facebook offer
• We create your Facebook Fan Page for you!
• We help you create your Facebook marketing
strategy!
$450

49. Our YouTube Offer
• We create your YouTube channel for you!
• We help you integrate YouTube with your
website!
• We work with you to create a custom clip
designed with a call to action
$450

50. Our Combined Offer
• We create your entire internet marketing
strategy:
– A WordPress site
– A mobile version of your site
– A landing page to build a list of potential
customers
– A Social Media strategy
• Facebook Fan Page
• YouTube Channel $1997

51. Get In Touch Today!
• Email address:
– info@vbatechnologies.com
• Phone number:
– (91) 99407 60692
• Website:
– www.vbatechnologies.com