Personal Information
Organização/Local de trabalho
Madrid Area, Spain Spain
Cargo
IAB Spain: Mobile & New Media Manager + Head of Innovation and Business Development
Setor
Advertising / Marketing / PR
Sobre
I´ve been part of mobile business since 2001, when mobile contents were monophonic ringtones and mobile marketing was Premium SMS. Since 2011, working for New Media markets that need standars, research and more investment: Digital Video, eCommerce, Connected TV, Digital Signage, Branded Content, Native Advertising, Social Media, Connected Cars, Wearables, Omnichannel strategies for Retail and IoT (Internet of things).
Marcadores
mobile
marketing
new media
apps
mobile marketing
mobile phone
digital
digital media
mobile application development
spain
digital marketing
advertising and marketing
smart tv
tv
digital signage
iab
smartphone
research
market research
apple
advertising
publicidad
online
madrid
automobile
cars
content management
brand
branded content
social media
redes sociales
internet
advertisement
digital out of home
second screen
dooh
ecommerce
marketing and advertising
linkedin
twitter
instagram
facebook
telecommunications
television channel
change management
research and analysis
cinematic techniques
dvd
dvd player
silicon valley
website
sales
samsung
mobile device
retail
internet marketing
economy
video
youtube
vod
play
móvil
sms
efectividad
inversion
ez
offline
tag
qr
bidi
ad format mobile smartphone tablet
analytics
web
strategy
nielsen
media
comscore
metrics
audiencia
3gsm
movil
analitics
kantaar
handset
barcelona
metricas
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