KB Peru SME&ICT-04

Kawi Boedisetio
telebiro.bandung0@clubmember.org
Wieke I. Kodri
fe_bandung@yahoo.com
Wieke Irawati Kodri
An ICT framework to support SME growth (financial and non financial methodologies)An ICT framework to support SME growth (financial and non financial methodologies)
International Seminar
SME Policies and Practices to promote the use of ICT: Experiences in APEC Economies
October 25th - 26th, 2011
Lima, Peru
Kawi Boedisetio
The Association for the Advancement of Small Business - Indonesia
Perkumpulan Untuk Peningkatan Usaha Kecil ( PUPUK) - Indonesia
E-dev for SME

Kawi Boedisetio
Wieke I. Kodri
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Kawi Boedisetio
Wieke I. Kodri
outline
Triggering
facts
Brief
analysis
initiative
cases

Kawi Boedisetio
Wieke I. Kodri
Triggering
facts
Brief
analysis
initiative
cases

Kawi Boedisetio
Wieke I. Kodri
Misleading approach (1)
quick delivering...
cheap delivering...
simple delivering...
ICT campaign in the past,
regarding information:
 Most SMEs did not care about
information is. Good business
culture did not adopted yet...
 Most SMEs are rarely doing such
information-related activities, as:
info exploration, correspondence
etc.
 They did not have any sense in
how quick, cheap and simple
information being delivered.
Facts

Kawi Boedisetio
Wieke I. Kodri
SME is the weakest
group in ICT literacy...
regarding targeted group:
 In average, SME literacy in ICT
was as low as government
officer literacy.
 Most government offices are
rarely make use of ICT as a tool to
provide services and data
exploration as well.
Facts

Kawi Boedisetio
Wieke I. Kodri
ICT knowledge mainly
flows from knowledge
pool as University or
Government Info
Provider...
regarding knowledge transfer:
 ICT knowledge flows mainly
from ICT businesses.
 Businesses was persistently doing
the awareness campaign as a
marketing effort.
Facts

Kawi Boedisetio
Wieke I. Kodri
SME can boost their
businesses rapidly by
making use of ICT.
regarding capacity building:
 Businesses can only increase
massively, when all parties
involved (buyer, supplier,
supporting parties) are in the
level of high literacy and
conducive environtment was
taking place accordingly.
Facts

Kawi Boedisetio
Wieke I. Kodri
● Increasing start-up SME
● SME sales up
● Increasing arrays of SME
supplier
● Increasing amount of SME
establishment
SME growth
?

Kawi Boedisetio
Wieke I. Kodri
Lack of innovative business culture
Increasing SME
absorptive capacity
Main agenda
Primary factor

Kawi Boedisetio
Wieke I. Kodri
analysis
● SME was not an isolated entity; they interacts with other
parties in a business system.
● SME need to improve their capacity through enhancing the
absorptive capacity.
● Financial and non financial methodologies should be
applied simultaneous, in order to gain significant impact.
● We need a systemic approach to sustain the effort in
promoting SME. A comprehensive approach called
“Regional/ National Innovation System” should be
deployed accordingly.

Kawi Boedisetio
Wieke I. Kodri
ICT framework
● Adopt e-development as a comprehensive
approach to promote SME growth.

Kawi Boedisetio
Wieke I. Kodri
e-developmente-development
Accelerating an effective,Accelerating an effective,
efficient and transparentefficient and transparent
development throughdevelopment through
implementation of ICTimplementation of ICT

Kawi Boedisetio
Wieke I. Kodri
Telecommunication infrastructure
e-government e-society
e-industrye-business
e-development framework
 Leadership
 Policy
 Innovation system
 Institutional building
 Human Resource
Development.

Kawi Boedisetio
Wieke I. Kodri
Telecommunication infrastructure
e-government e-society
e-industrye-business
e-government
 ICT as a main tools to
coordinating internal affair and
delivering public service as
well.
● Endorse financing scheme
policy regarding ICT related
business.
e-society
 Facilitating community/ society
with ICT in their daily social life.
 Develop digital content and
networking concerning
“education” and “health”
 Strengthening institution
building in thematic issues.
e-business
 Make use ICT as a main
supporting tools to complete
business activities (marketing,
sourcing, networking).
 Endorse and accelerate
implementation of e-commerce.
e-industry
 Promote enterprises in ICT
related business (hardware,
software, service).
 Develop S&T institution (R&D)
in ICT-related sector.
e-development generic initiative
Telecommunication
infrastructure
 Build and develop
telecommunication
infrastructure in high
priority.
 Build networking among
infrastructure company.

Kawi Boedisetio
Wieke I. Kodri
Rationale of initiatives
Infrastructures are prerequisite for ICT related
activities, and sometimes categorized as public
goods instead of “commodities”.
 Availability such telecommunication
infrastructure is indicator of region
competitiveness.
Telecommunication
infrastructure

Kawi Boedisetio
Wieke I. Kodri
e-government
Government agency have a duty in promoting SME
through policy, service and affirmative action.
 Can stimulate ICT-related supplier through
government procurement, base on e-gov
demand.

Kawi Boedisetio
Wieke I. Kodri
Most SME are fall into category of household
business.
ICT facilities mostly used as shared facilities
between family and business.
 Institutionalized community group was a good
“seeding plant” for start-up SME.
 Well educated community is a potential
demanding costumer for SME.
e-society

Kawi Boedisetio
Wieke I. Kodri
SME can take part in an arrays of ICT related
product (goods and services)
 SME producers in ICT related products
(hardware, software and service) could provide
the specific need of government, community and
businesses.
 Local (ICT) company are created.
e-industry

Kawi Boedisetio
Wieke I. Kodri
ICT has already an accelerator, enabler and
transformer tool to mankind.
Business activities can robustly using ICT as their
availability and affordability to any kind of
businesses today.
 SME can use ICT by themself, as a company
tool or sourcing to other ICT company to provide
such services.
e-business

Kawi Boedisetio
Wieke I. Kodri
All following cases demonstrated a
result as “SME growth”, i.e.
Increasing:

Start-up SME

Sales

Arrays of supplier

Number of establishment
Cases:

Kampung Tasik Trading
House.

Celebesseaweed

Pechole Borneo SMS
Gateway

Baros Creative Cluster

Kawi Boedisetio
Wieke I. Kodri
Kampung Tasik Trading House
Embroidery clothing cluster
Region: Tasikmalaya, West Java, Indonesia
ICT related initiatives:
 Develop web-based marketing
company.
 Develop series training on
embroidery design by open
source software.
 Endorse web-marketing
activities in individual
companies.
non-ICT initiatives:
 Adopting “industrial cluster” as
a strategic platform.
 Develop supply chain
management.
 Focusing to high-end demand
in Europe market.

Kawi Boedisetio
Wieke I. Kodri

Niche european market created

More added value created

Export financing scheme released

Kawi Boedisetio
Wieke I. Kodri
Pechole Borneo SMS gateway
Patchouli cluster
Region: Kutai Timur, East Kalimantan,
Indonesia
 Develop business information
system connecting computer
and cellular phone (SMS
gateway).
 Develop financing scheme
which compatible with business
model.

Kawi Boedisetio
Wieke I. Kodri

In two years, sales among
clusters was increased USD
450,000

2500 worker employed

Kawi Boedisetio
Wieke I. Kodri
Celebesseaweed
Seaweeds cluster
Region: South Sulawesi, Indonesia
 Develop web-based marketing
by exporter company.
 Develop financing scheme
which compatible with business
model.
 Establish research in seaweed
cultivation.
 Develop new business model.

Kawi Boedisetio
Wieke I. Kodri

In three years, additional
sales among clusters was
increased USD 700,000

First cooperative to export to
China

Kawi Boedisetio
Wieke I. Kodri
Baros Creative
ICT creative cluster
Region: Cimahi, West Java, Indonesia
 Provide “creative community”
with ICT related facilities,
including: building and
equipments.
 Conduct “software camp” as
competition to reveal new start-
up entrepreneur in “mobile
content”
 Organize and maintain the ICT
Creative Community
(animation, mobile content,
software development, etc).
 Engage government activities
with ICT community activities.

Kawi Boedisetio
Wieke I. Kodri

10 new entrepreneurs operated

Cooperation with Large
Telecommunication Company
established.

Kawi Boedisetio
Wieke I. Kodri
Just call it...
M e m b a n g u n d e n g a n T I KM e m b a n g u n d e n g a n T I K
T I K u n t u k P e m b a n g u n a nT I K u n t u k P e m b a n g u n a n

Kawi Boedisetio
Wieke I. Kodri
Street vendor selling cellular cards,
side by side with snacks and drinks.
Telecommunication has already
people's primary needs.
(Indonesia, 2010)

Kawi Boedisetio
Wieke I. Kodri
Becak rider
awaiting for SMS
message to appear
in his cellular
screen from his
customers...
(Indonesia, 2011)

Kawi Boedisetio
Wieke I. Kodri
Gracias...Gracias...

Kawi Boedisetio
Wieke I. Kodri
...Permios...Permios

Kawi Boedisetio
Wieke I. Kodri
Mulai dibuat
04/10/2011
Jumlah halaman
39
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Kawi Boedisetio
Wieke I. Kodri
Kawi BoedisetioKawi Boedisetio
telebiro.bandung0@clubmember.orgtelebiro.bandung0@clubmember.org
kawi.4shared.comkawi.4shared.com
+62 817 219 755+62 817 219 755

KB Peru SME&ICT-04

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