How to Create a Marketing Strategy
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This presentation delivers insight into how to create a marketing strategy - everything from goals, the competitive landscape and buyer personas to the buyer's journey and measurement. It also includes interactive exercises.
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How to Create a Marketing Strategy
- 3. MESSAGING & BRANDING POSITIONING STRATEGIC PLANNING TACTICS
- 4. MESSAGING & BRANDING POSITIONING STRATEGIC PLANNING TACTICS
- 5. Goals Channels TacticsStory Audience Measurement What We’re Going to Cover
- 8. A MARKETING STRATEGY IS NOT…..
- 9. IT’S ROADMAP
- 10. WHY MARKETING?
- 12. Brand awareness Media coverage Website TrafficDownloads What are your GOALS?
- 13. COMMITMENT
- 16. THE COMPETITION
- 19. word stories
- 25. It’s how people meet.
- 29. VALUE PROPOSITIONS For ____________ (target customer) Who ______ (statement of the need or opportunity) our our (product/service name) is ____________ (product category) that (statement of benefit) ____________ .
- 30. For start-ups and small businesses looking to drive awareness, leads and sales, Mark Evans Consulting accelerates their growth with marketing powered by storytelling.
- 31. For start-ups and small businesses looking to drive more awareness, leads and sales, ME Consulting accelerates their growth with marketing powered by storytelling. Goals Target Audiences Benefits Product
- 34. BUYER PERSONAS INSIGHT INTO YOUR CUSTOMERS
- 37. THREE STAGES Awareness Consideration Decision
- 38. THREE STAGES Awareness Consideration Decision
- 39. THREE STAGES Awareness Consideration Decision
- 41. Social media Blog Videos Infographics Website Newsletter White papers Sales sheets Case studies Webinars Trials
- 42. Social media Blog Videos Infographics Website Newsletter White papers Sales sheets Case studies Webinars Trials Trials Demos Consultations Proposals Estimates
- 43. “The essence of strategy is choosing what not to do. ” - Michael E. Porter
- 44. 1. Direct mail 2. Webinars 3. Infographics 4. Blogs 5. eBooks 6. Social media 7. White papers 8. Case studies 9. Websites 10.Conferences 11.Podcasts 12.Videos 13.Newsletters 14.Media outreach LIST
- 45. 1. Websites 2. Videos 3. Infographics 4. Newsletters 5. Case studies 6. Social media 7. Blogs 8. eBooks 9. Podcasts 10.Media outreach 11.White papers 12.Conferences 13.Webinars 14.Direct mail RANK
- 46. PRIORITIZE
- 48. Case studies Social media Blogs eBooks Podcasts White papers Conferences Webinars Direct mail SOON LATER
- 52. MEASUREMENT
Notas do Editor
- No marketing strategy is a road to nowhere. It wastes time, money and resources because there’s no guarantee what you’re doing is relevant or right. It puts the cart before the horse.
- Goals, Story, Audience, Channels, Tactics, Measurement
- No marketing strategy is a road to nowhere. It wastes time, money and resources because there’s no guarantee what you’re doing is relevant or right. It puts the cart before the horse.
- No marketing strategy is a road to nowhere. It wastes time, money and resources because there’s no guarantee what you’re doing is relevant or right. It puts the cart before the horse.
- What you’re going to do Who’s going to do it When it’s going to happen How much will it cost Goals?
- Why do you want to do marketing? What are your motivations? Lack of brand awareness, more leads/sales, competition is getting media coverage, vanity, raising money
- Honesty, authenticity
- Tools: Persona App HubSpot
- Awareness, consideration, decision
- Awareness, consideration, decision