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Buyer Personas: Why They Matter and How to Create Them

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ME Consulting
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An overview of the importance of buyer personas to really focus on the people who matter, as well as tips and tools on how to develop them.

Marketing
1 de 25
Why Buyer Personas Matter (and how to create them)
Question: Have you created buyer personas?
What are buyer personas? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
The people who really matter.
Why Do Buyer Personas Matter?
What Buyer Personas Matter • In-depth info about your customers, their problems, pains, and goals, and how they make purchases. • Makes your marketing and sales more focused and effective • Ensures that everyone’s on the same page • Fuels great brand storytelling
Align Marketing and Sales to the:
How Many Buyer Personas?
What Does a Buyer Persona Look Like?
How to Create Buyer Personas
Identify The People Who Matter
Talk to Your Them
Listen to Your Them
Drill Down Into Your Leads
Net Promoter Scores
Surveys
Buyer Persona Tools
WHO’S YOUR IDEAL CUSTOMER?
Mark Evans ME Consulting markevans.ca mark@markevans.ca 416-669-7028 linkedin.com/in/markev/ Amazon: bit.ly/marketingsparkbook

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Buyer Personas: Why They Matter and How to Create Them

Notas do Editor

  1. Let’s start with a simple question: how many of you have created buyer personas? Let a comment in the chat. If you haven’t created a buyer persona, hopefully I’ll convince you today about what they matter.
  2. Before we started, a quick poll: how many people have actually created buyer personas? I would hazard to guess that many companies don’t have buyer personas. It begs the question: how does an organization make sure it has a crystal clear picture of its customers. Where does that information exist?
  3. There are dozens of ways to define a buyer persona but here’s a good one from HubSpot:
  4. In simple terms, a buyer persona is……
  5. Why do buyer personas matter? Let’s look at four different reasons why you need buyer personas as part of the mix.
  6. Personallly, I would start with two or three buyer personas to identify your key customers. But you can have many different types of customers and many buyer personas. As well, buyer personas can include Influencers, Detractors, Analysts
  7. Tools: Persona App HubSpot
  8. On the walls of MailChimp…….
  9. Talk to your customers, prospects, ex-customers.
  10. Talk to your customers, prospects, ex-customers.
  11. Awareness, consideration, decision