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Strategic Brand Marketing and Design Consultants Presented by:  Georgina Kelly Brand for Success © 2010 Creative Intelligence All rights reserved
What is a Brand? ,[object Object],[object Object],[object Object],© 2010 Creative Intelligence All rights reserved
10 Most Valuable Brands in the World ,[object Object],[object Object],[object Object],[object Object],[object Object],© 2010 Creative Intelligence All rights reserved Source: Brand Finance, The Telegraph ,[object Object],[object Object],[object Object],[object Object],[object Object]
Generic branding equation ,[object Object],[object Object],[object Object],© 2010 Creative Intelligence All rights reserved
Intangible / emotional  values Tangible / physical  values © 2010 Creative Intelligence All rights reserved Defining the brand experience The brand experience
Brand Values ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2010 Creative Intelligence All rights reserved
© 2010 Creative Intelligence All rights reserved Customers Guests Stakeholders Employees Influencers Suppliers Value Estate and Environments Food and  Beverage Service X Factor Accommodation Amenities and Facilities Location Style Standards Example:  Typical hospitality brand
The Brand Experience ,[object Object],[object Object],© 2010 Creative Intelligence All rights reserved
Desired branding equation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2010 Creative Intelligence All rights reserved
T: +971 4 295 7255 / 050 565 8901 E: georgina.k@creativeintelligence.info www.creativeintelligence.info For more information please contact: G eorgina Kelly Strategic Brand Marketing and Design Consultants © 2010 Creative Intelligence All rights reserved

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Georgina Kelly Tamakkan March 29th Slide Show

  • 1. Strategic Brand Marketing and Design Consultants Presented by: Georgina Kelly Brand for Success © 2010 Creative Intelligence All rights reserved
  • 2.
  • 3.
  • 4.
  • 5. Intangible / emotional values Tangible / physical values © 2010 Creative Intelligence All rights reserved Defining the brand experience The brand experience
  • 6.
  • 7. © 2010 Creative Intelligence All rights reserved Customers Guests Stakeholders Employees Influencers Suppliers Value Estate and Environments Food and Beverage Service X Factor Accommodation Amenities and Facilities Location Style Standards Example: Typical hospitality brand
  • 8.
  • 9.
  • 10. T: +971 4 295 7255 / 050 565 8901 E: georgina.k@creativeintelligence.info www.creativeintelligence.info For more information please contact: G eorgina Kelly Strategic Brand Marketing and Design Consultants © 2010 Creative Intelligence All rights reserved