Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Social currency
1. Social currency
Why content matters in social media
Chris Buckley - @buckers
2. Few brands were built to be social. They
weren’t created to converse. The future success
of a brand is dependent on how quickly it can
evolve to meet the desire of a connected
people to engage with it
3. The way we collect and
share knowledge and
information has changed
8. Social currency creation
Currency
Utility Entertainment Personal value Information Reward Incentive
Followers
Engagement Share of voice Sentiment Influence Awareness
and fans
Effect
9.
10. Social ideas
Simplicity Unexpected Story-
Concrete Credible Emotion
telling
Be masters of Generate Explain things Allow people Make people Multiply
exclusion interest and in human to test ideas feel experiences
curiosity that interactions themselves something through
The single lasts towards interesting
idea that you Create something story-telling
could spend a Open gaps in tangible ideas
lifetime knowledge, People, not
following then fill them abstractions