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UX design for non profit websites
1. UX Design for Non-ProfitWebsites
(Animal Rescue Groups)
Bruce Sklar
Designer/Developer – Promises Animal Rescue
Designer/Developer – Human Society Grand Bahama
Designer/Developer –Training Rescue Dogs
2. Questions
• Who has adopted a pet from a rescue?
• Who is thinking about adopting a pet?
• Who has donated to a rescue?
• Who has volunteered for a rescue or is thinking about volunteering with a
rescue?
3. The Audience
• People who are looking to adopt
• Available Pets
• Adoption Process
• People who are looking to donate
• How will my money be used?
• How much should I give?
• People who want to volunteer
• Volunteer Process
• What can I do?
• Where can I do it?
5. Design Guidelines Categories
Donation Usability, Nielsen Norman Group
• https://www.nngroup.com/reports/attracting-donors-and-volunteers-non-profit/
58 Design Guidelines for Improving the Donation Process and the Usability of Essential
Information on Charity and Non-Profit Websites
Category (Number of Guidelines)
• Home Page (5)
• About The Charity (9)
• Asking for Donations (4)
• Leadership, Sponsors, and Endorsements (5)
• News and Events (2)
• Local Chapters (5)
• Social Media and Interaction (1)
• The Donation Process (16)
• General, Data Collection, Information Verification, Confirmation Page
• Site-Wide Guidelines (4)
6. Guidelines
• Home Page (5) /(3)
• About The Charity (9)/(3)
• Asking for Donations (4)/(4)
• Leadership, Sponsors, and Endorsements (5)/(1)
• News and Events (2)/(2)
• Local Chapters (5)/(0)
• Social Media and Interaction (1)/(1)
• The Donation Process (16)/(8)
• General, Data Collection, Information Verification, Confirmation Page
• Site-Wide Guidelines (4)/(4)
In total, the sites apply 26 of the 58 guidelines
Additional Guidelines
• Make the site accessible, including forms and donation pages
• Make the site responsive so that it works on all platforms
• Allow people to be notified about a new pet being added to the site
• Provide acknowledgement of sponsorship
7. The Sites that I have Designed and Developed
• Promises Animal Rescue
• Mission of rescuing and rehoming German Shepherds and Labs and
educating on Mega-Esophagus.
• Humane Society of Grand Bahama
• Mission of rescuing dogs and cats for the Grand Bahama Island
• Training Rescue Dogs
• Mission of rescuing, rehabilitation, and rehoming of otherwise unadoptable
dogs.
8. View the Sites
• Available Dogs
• Mission
• Volunteer
• Events
• Donate
13. Administrative Site
• Review Applications – Adoption,Volunteers, and Fosters
• CRUD Animals
• CRUD Events
• CRUD Blog
• State Reports
• Where the Dogs Are
*CRUD – Create, Review, Update & Delete
14. Summary
Raise Money, Get Adopters, GetVolunteers
Please contact me if you would like to help
Please volunteer if you are a Designer, Developer,
or aTester
bruce.sklar@gmail.com
ThankYou
15. Links For Non-Profit Design
• 5Tips ForVisually Enhancing Nonprofit websites
• Nonprofit Website Design: Examples and Best Practices
• 25 Powerful Nonprofit Logos, Deconstructed
• Tips for Designing (or Redesigning) a NonprofitWebsite
• 10ThingsYour Nonprofit Home Page Must Have
• 25 Great Nonprofit Websites andTips forYour Inspiration
• Tips for Nonprofit Website Success
• 21WaysVolunteersCan Help withYourWebsite
• NonprofitVideo ProductionTips
• 10ThingsYour Nonprofit Home Page Must Have
• Five "Don'ts" of NonprofitWebsite Design
• Four Guidelines for ImprovingYour NonprofitWebsite
• How to Ask for Donations onYourWebsite
• Nonprofit Home PageTips
• 40 of the BestWebsites of Non-Profit Organizations
• 40 Effectively Designed Non-Profit & Charity Websites
16. Getting Started
• 4WebsiteTweaks to Increase Donations
• 5Tips for ChoosingYour Nonprofit URL
• 5Tips For IncreasingTraffic toYour Nonprofit’sWebsite
• A Nonprofit’s Guide to Building Simple, Low-CostWebsites
• Acquiring New Donors Online
• Connecting Metrics to Action
• Create an Online Fundraising Plan - Step 1:WorkYourWebsite
• DoesYourWeb Site Suck?
• Four Guidelines for ImprovingYour NonprofitWebsite
• How to DriveTraffic toYour NonprofitWebsite
• How to Run an Online Advocacy Campaign
• How to ServeTwo Audiences withYour Nonprofit Website
• How to Start aWebsite forYour Organization
• How to UseGoogle AdWords to Attract Donors
• Nonprofit Home PageTips
• The Art of Easy
• TransformYour Organization with Pro BonoTechnology Resources–The CommunityCorps Product Spotlight
• Write for Fundraising123!
• Your Google AnalyticsQuestionsAnswered!
Links For Non-Profit Design
17. Best Practices
• 10 Principles Of EffectiveWeb Design
• 10 Steps to Being Found on Search Engines
• 10Tips to ImproveYour NonprofitWebsite
• 8Tips for a Mobile-Friendly Nonprofit Website
• AlignYourWebsite withYour Strategic Plan
• Donation Usability: Increasing Online Giving to Non-Profits andCharities
• ExtremeWebsite Makeover: From Ick to Slick!
• Five Deadly Sins of Website Design
• Google's Search EngineOptimization Starter Guide
• One Fool-Proof Way to Make Donating Easier for Donors
• OurWebsite Stinks!Tips & Secrets for a Successful Redesign
• TheArt of the Online "Ask"
• The RightWay to Use Stock Images
• Tips for an Effective Contact Us Page
• Tips from theWorstWebsites
Donor Stewardship
• How to Cultivate DonorsOnline:The “Field of Dreams” Problem and How to Fix It
Inspiration
• How Improving the Experience Can Make DonorsWant to Give
• MakeYour NonprofitWebsite a Positive Experience -- EvenWhenThingsGoWrong
Links For Non-Profit Design
18. Quick Tips
• 10 Things Your Nonprofit Home Page Must Have
• 10 Tips to Make your Nonprofit Website Search Engine Friendly
• 13 Secrets of Holiday Fundraising Online
• 3 Steps for a Better Nonprofit Website
• 3 Tests to Improve Your Website and Donation Process
• 5 Principles for a More Effective Nonprofit Website
• 8 Tips for a Mobile-Friendly Nonprofit Website
• Are You a Crate & Barrel Nonprofit?
• Connecting Metrics to Action
• Does Your Web Site Suck?
• Extreme Website Makeover: From Ick to Slick!
• Five "Don'ts" of Nonprofit Website Design
• Four Guidelines for Improving Your Nonprofit Website
• Four Questions to Answer in Every Appeal
• Four Steps to More Donations
• Google AdWords for Nonprofits: 10 Tips About Keywords
• Help Donors Find You Through Search Engine Marketing
• How to Ask for Donations on Your Website
• How to Choose a Web Designer for Your Nonprofit Website
• How to Cultivate Donors Online: The “Field of Dreams” Problem and How to Fix It
• How to Use Google AdWords to Attract Donors
• Optimize Your Nonprofit Landing Pages: Improving the Odds You Get What You Want from Your Supporters
• Our Website Stinks! Tips & Secrets for a Successful Redesign
• The Art of Easy
• Tips from the Worst Websites
• Website Words to Live By
19. Attracting New Donors
• Acquiring New Donors Online
Donation Pages
• How Donation PageOptimization Can Boost Online Giving
FundraisingAppeals
• Four Questions to Answer in Every Appeal
NonprofitCommunications
• WebWriting for Nonprofits: 4 Dos and Don’ts
Events
• OurWebsite Stinks!Tips & Secrets for a Successful Redesign
• Tips forTakingYourWebsite from Blah to Amazing
• What Should aWebsite Cost?
Case Studies &White Papers
• How Donation PageOptimization Can Boost Online Giving
