This presentation was done to the Student of Mass Communication & Journalism of Kathmandu University by BinayaShekhar.

1. Social Media: What it is?
Why it is? & How it is?
Binayashekhar
Program Coordinator, Equal Access Nepal

2. An Introduction
Social Media: The term Social Media refers to the use
of web-based and mobile technologies to turn
communication into an interactive dialogue -
http://en.wikipedia.org/wiki/Social_media
New Media: A generic term for the many different
forms of electronic communication that are made
possible through the use of computer technology.

3. Fundamentals:
Many people as communicators,
Two-way communication
Sharing and peer recommendation

5. Traditional Media VS. Social Media

6. Characteristic of New/Social
Media
 On-demand access to content : any
time, anywhere, on any digital device,
 Interactive user feedback,
 Creative participation,
 Community formation around the media content
 No Gate keeping,
 Inexpensive,
 User Generated Content,
 Real time content production,
 Democratization: content
creation, publishing, distribution and consumption of
media content

7. 'Old' vs 'New/Social media'
Traditional Media New/Social Media
Reach Typically use a centralized Decentralized, less hierarchical,
framework for organization, and distinguished by multiple points
production, and dissemination, of production and utility.
whereas
Accessibility The means of production for 'Old Social media tools are generally
'media are typically government available to the public at little or no
and/or privately owned cost.
Usability Requires specialized skills and Does not require specialized skills
training.. and training, or requires only
modest reinterpretation of existing
skills
Immediacy Traditional media can be long Real time content production &
(days, weeks, or even months) moderation
Permanence Once created, cannot be altered Can be altered almost
instantaneously by comments or
editing

8. Why Get Involved With Social Networking?
Because That is;
• Our Home on the Web
– Blogging, letting your friends and family know what you are up to, sharing
photos, creating group, networks
• Good For Friends and Family
– Keep in touch, share information, photographs, plan
reunions, getogether, (www.myfamily.com)
• Good For Business
– Jobs and business opportunities, Social Media Marketing
• Good For Having Fun
• Listening, Watching, Facebooking, Twittering, Gaming, Sports and many
more.
• Good for Society Development
– Virtually possible to plan and implantation of social development
programs, voting, vasue, advocacy, dialogue and democracy.

9. Challenges of New/Social Media
 Data Theft
 Virus
 Online predator
 Difficult to make a clear judgment
 Security - Personal & Institutional
 Defaming others
 Accuracy, Balance & Credibility of information/content
 Technical know how
 Content, Connectivity and language

11. Popular types of New/Social
Media
 Blogs - WordPress.com, Blogger.com
 Social Networking Sites - Facebook, +Google
 Micro blogging –Twitter
 Video Sharing — YouTube
 Photo Sharing —Flicker, Instagram
 Social Search — Google, Yahoo!
 Professional Networks - LinkedIn, Plaxo
 Presentation-sharing Sites — SlideShare
 Content-driven Communities — Wikipedia.
 Product-based Communities —
EBay and Amazon.com.
 Social Q&A –Answers.com, Yahoo! Answers

12. What's Twitter?
 Twitter is an information network made up of 140-
character messages called Tweets. It's a new and easy
way to discover the latest news (―what’s happening‖)
related to subjects you care about.
How is it Useful?
 Twitter contains valuable information. Messages from
users you choose to follow will show up on your home
page. It’s like being delivered a newspaper whose
headlines you’ll always find interesting – you can discover
news as it’s happening, learn more about topics that are
important to you, and get the inside scoop in real time.
Source:http://support.twitter.com/groups/31-twitter-basics/topics/104-welcome-to-twitter-
support/articles/215585-twitter-101-how-should-i-get-started-using-twitter

15. Youtube Statistics
 48 hours of video uploaded every
minute, resulting in nearly 8 years of content
uploaded every day
 Over 3 billion videos are viewed a day
 70% of YouTube traffic comes from outside the
US
 YouTube is localized in 25 countries across 43
languages
 YouTube's demographic is broad: 18-54 years old
 YouTube reached over 700 billion playbacks in
2010
 800M unique users visit YouTube each month
Source: http://www.youtube.com/t/press_statistics

16. Blog - short for Web Blog
 A website that contain written material, links or
photo, video being posted all the time, usually by
an individual, on a personal basis;
 The emergence and growth of blogs in the late
1990s coincided with the advent of web publishing
tools that facilitated the posting of content by non-
technical users;
 interactive, allowing visitors to leave comments
and, interactivity that distinguishes them from
other static websites;
 mysansar.com, aakarpost.com

17. Two Online Communities;
www.meroreport.net www.mediamanch.net
A flexible and trusted citizen journalism Companion Internet site towards improving
platform for general public to deliver media professionalism, media standards &
firsthand accounts of events in the professional Security
public domain.
Open platform, user generates content; Cost-effective and high-impact means of
information exchange & news sharing tool;
Encouraging & Promoting Citizen For Security, Professionalism & Freedom in
Journalism in Nepal organizing Social Nepalese Media ensuring high level of
Media Surgeries & leveraging blogging interactivity through IVR, Web SMS, Voice,
ethics and social responsibity of Picture, Text & GIS integration
blogging
Linked to broadly used social/new/mobile based networking site like FaceBook, Twitter,
You Tube & Crowd map
Could be used for elections monitoring, responding to crises and
other purposes;

18. www.meroreport.net
Encouraging and Supporting Citizen Journalism in
Nepal

19. www.mediamanch.net
For Security, Professionalism & Freedom in Nepalese
Media

20. See you in Social Media