Bruce Scheer

Greater Seattle Area United States

Go-to-Market Expert Ties Positioning, Messaging and Branding to Increased GTM Sales Performance for MSFT, HP & Others

Advertising / Marketing / PR

No one is tying a b2b company’s brand, messaging and story to improved sales and business performance. By reading my profile and my content, you'll see how this information is stuck in a virtual closet somewhere – and it’s not being packaged together to accelerate go-to-market initiatives and enable b2b sales. I noticed thus while overseeing large, international profit centers and working with organizations such as MSI Consulting (a $30M consulting firm). This is why I created FutureSight, to provide tech organizations such as Avaya, Brocade, BT, CSC, HP, EMC, Getronics, Google, Intel, Microsoft, NetApp, Oracle, Seagate, T-Mobile, Unisys, VMware and others with Marketing-to-Sales tran...