Planning to sell your website any time soon? Check out this presentation for must-have resources to get the highest possible price and avoid making mistakes that can cost you thousands of dollars.

1. 5 Top Resources for
Selling Your Website
for $20,000 or more
Bryan O’Neil
http://BryanONeil.com/

2. Agenda
 Market Overview – The market for Established Website has evolved significantly
 Resource #1 – Centurica’s 2014 Buyers Report for Accurate Valuation
 Resource #2 – Directory of Established Website Brokers
 Resource #3 – Flippa.com and Other Marketplaces
 Resource #4 – Resources for Outsourcing
 Resource #5 – Reputable Escrow Services
 Further Assistance

3. Market Overview
 In recent years, the market for established websites has evolved significantly.
 Average purchase price of online businesses now exceed those of Bricks & Mortar
businesses.
 More brokers and marketplaces specialise in facilitating website acquisitions
 Investors are highly interested in buying profitable websites.
 Demand exceeds supply
 Preparations and Requirements
 The business must be profitable
 Minimal reliance on the owner
 Traffic and revenue need to be verifiable

4. Resource #1 – Centurica’s 2014 Website
Buyers Report
 Before selling, it is important to understand the actual value of your asset.
 Don’t rely on brokers for a valuation
 Some will quote you too little to get a quick deal
 Others will quote you too much to get you to sign with them, then low-ball
 Download Centurica’s 2014 Website Buyers Report (for free) to get real world
data on valuations across 6 different niches.
 Get the report here – http://Centurica.com/website-buyers-report/

5. Resource #2- Directory of Reputable
Website Brokers
 For mid- to high-value ($25,000 +) properties, brokers are your best bet
 There are a number of fraudulent brokers out there, making selection important
 See my article on distinguishing between legitimate and fraudulent brokers at
http://BryanONeil.com/how-to-tell-a-legitimate-website-broker-from-a-scam-artist
 Some Established Website Brokers
 FE International – $25k+ listings, offices in London and San Francisco
 Quiet Light Brokerage - $25k+ listings, based in the United States
 Empire Flippers – mostly low-end (<$10k) listings. Highly transparent
 Latona’s – large selection of listings, multiples somewhat higher than usual
 Acquisitions Direct – mostly high-end ($100k+) listings. One of the early brokers
 Proceed with caution and conduct your own due diligence before signing!

6. Resource #3 – Flippa.com and Other
Website Marketplaces
 Flippa.com is by far the largest marketplace for websites and online businesses,
but not always the best solution.
 Flippa is a good option for a DIY approach
 You need to be able to properly market your listing and know the industry
 Fees are somewhat lower than broker fees, but not by a lot
 Be prepared to deal with tyre-kickers and non-paying bidders
 Other marketplaces may not be the best option
 DigitalPoint forum marketplace is relatively busy, but suitable mostly for extremely
low-end (<$1,000) sales.
 Other auction-type marketplaces exist, but none have the critical mass necessary to
bring your listing in front of enough interested buyers

7. Resource #4- Solutions for Outsourcing
 Making your website as little dependent on ‘you’ as possible will dramatically
improve its valuation.
 A good solution is outsourcing recurring tasks to a third party.
 Freelancer marketplaces like eLance.com and Freelancer.com are good for one-off
tasks but not perfectly suited for ongoing outsourcing.
 GetFriday.com is a good option.
 For the DIY approach, post an ad on Craigslist.com.ph and hire a Philippines-based
Virtual Assistant

8. Resource #5 – Reputable Escrow Services
 As the levels of fraud are relatively high in the industry, it is important to stay
safe – especially when high-value payments and assets are involved.
 Using an Escrow service is a must, to protect both the buyer and the seller.
 Many reputable lawyers provide Escrow services, however the fees may not
be suitable for <$100,000 transactions.
 Escrow.com is typically considered the most suitable and reputed platform for
domain- and website acquisitions.
 EscrowHill.com is a new entrant in the industry, established by the former
management of Escrow.com.
 Before signing an Escrow transaction, carefully study the rules that the
escrow company enforces in case of a dispute.

9. Further Assistance
If you require assistance in preparing your website for sale, feel free to get in
touch with me and let’s discuss!
The final price often depends on the level of preparation.
E-mail:
bryan@bryanoneil.com
Web:
http://BryanONeil.com/

10. Thank you!
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Bryan O’Neil
Website Acquisitions Entrepreneur
E-mail: bryan@bryanoneil.com
Web: http://BryanONeil.com/