Going mobile - A Technical Job Prep for Vassar Students
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Going mobile - A Technical Job Prep for Vassar Students
- 1. Going Mobile So Vassar Kids, Whatchoo Gonna Do?
- 4. bryan costanich em: bryanc@xamarin.com tw: @bryancostanich
- 5. bryan costanich em: bryanc@xamarin.com tw: @bryancostanich http://www.slideshare.net/bryancostanich/
- 6. bryan costanich em: bryanc@xamarin.com tw: @bryancostanich http://www.slideshare.net/bryancostanich/ Âș
- 7. You Want a Job.
- 8. You Want a Job. Youâre Going to Have to Trust me on this.
- 9. You Want a Job. Youâre Going to Have to Trust me on this. Itâs not Hipster Chic.
- 10. You Want a Job. Youâre Going to Have to Trust me on this. Itâs not Hipster Chic. Student Loans
- 11. You Want a Job. Youâre Going to Have to Trust me on this. Itâs not Hipster Chic. Student Loans Or... Donât be the âTrust Fund Kid.â Âș
- 12. Economy is Le Suck
- 13. Economy is Le Suck Yet Tech Companies canât ïŹnd Enough Talent.
- 14. Economy is Le Suck Yet Tech Companies canât ïŹnd Enough Talent. Enterprises Canât Hire Fast Enough.
- 15. Economy is Le Suck Yet Tech Companies canât ïŹnd Enough Talent. Enterprises Canât Hire Fast Enough. Mobile Developers are in Demand. Âș
- 16. Why Mobile?
- 17. Why Mobile? Why not focus on Web Dev? Derp.
- 18. Why Mobile? Why not focus on Web Dev? Derp. Or âCloud Computing,â thatâs sexxxy, right?
- 19. Why Mobile? Why not focus on Web Dev? Derp. Or âCloud Computing,â thatâs sexxxy, right? Both Important.
- 20. Why Mobile? Why not focus on Web Dev? Derp. Or âCloud Computing,â thatâs sexxxy, right? Both Important. Web Dev isnât Going Away, but Market is Saturated.
- 21. Why Mobile? Why not focus on Web Dev? Derp. Or âCloud Computing,â thatâs sexxxy, right? Both Important. Web Dev isnât Going Away, but Market is Saturated. Cloud Computing Powers Mobile, but is Specialized. Âș
- 22. The Importance of Mobile Computing
- 23. The Importance of Mobile Computing If youâre not paying attention to mobile, youâre not paying attention.
- 25. Evolution of Computing Enigma/WW2 Code-breaking
- 26. Evolution of Computing Enigma/WW2 Code-breaking Mainframe
- 27. Evolution of Computing Enigma/WW2 Code-breaking Mainframe Desktop
- 28. Evolution of Computing Enigma/WW2 Code-breaking Mainframe Desktop Web
- 29. Evolution of Computing Enigma/WW2 Code-breaking Mainframe Desktop Web Mobile
- 30. Evolution of Computing Enigma/WW2 Code-breaking Mainframe Desktop Web Mobile Wearable/R0b0ts/Skynet Âș
- 31. World Population No Mobile 1.4B Mobile Subs by the Numbers Mobile Subscribers 5.6B
- 32. World Population No Mobile 1.4B Mobile Subs by the Numbers 5.6B Mobile Subscriptions Mobile Subscribers 5.6B
- 33. World Population No Mobile 1.4B Mobile Subs by the Numbers 5.6B Mobile Subscriptions 7B People on our Little Rock Mobile Subscribers 5.6B
- 34. World Population No Mobile 1.4B Mobile Subs by the Numbers 5.6B Mobile Subscriptions 7B People on our Little Rock 80% of everyone on the planet has a mobile phone! Mobile Subscribers 5.6B Âș
- 35. Smartphones - The most Rapidly Adopted Technology of All Time
- 36. Smartphones - The most Rapidly Adopted Technology of All Time Âș
- 37. Global Phone Type 4 3.7B Growth/ 3 Beginning 2 1 0.6B 0 Feature Phones Smartphones
- 38. Global Phone Type 4 3.7B Growth/ 3 Beginning 2 Global Smartphone Penetration: <10% 1 0.6B 0 Feature Phones Smartphones
- 39. Global Phone Type 4 3.7B Growth/ 3 Beginning 2 Global Smartphone Penetration: <10% US Smartphone Penetration: <50% 1 0.6B 0 Feature Phones Smartphones Âș
- 40. Mobile is Driving a Cultural Shift
- 41. Mobile is Driving a Cultural Shift App Time > Web Time Âș
- 42. Online Access
- 43. Online Access Mobile > Web
- 44. Online Access Mobile > Web Users are reaching for their Mobile Device First Âș
- 45. The$Opportunity$ App Market + Ad Spends
- 46. The$Opportunity$ App Market + Ad Spends Growth is Exponential Âș
- 47. Number of Websites Since Web Inception Web Growth
- 48. Number of Websites Since Web Inception Web Growth It Took 10 Years for Web Growth to Level Off Mobile is in its Infancy Âș
- 49. Mobile will Make and Break Companies
- 50. Mobile will Make and Break Companies Instagram - No Website - $1B
- 51. Mobile will Make and Break Companies Instagram - No Website - $1B Facebook - Mobile Fail, Stock Fail, Rebound happening now; Due to ads Âș
- 52. Point is...
- 53. Point is... Mobile is El Importanté.
- 54. Point is... Mobile is El ImportantĂ©. But Itâs Important to Understand Where/How Money is Being Spent.
- 55. Point is... Mobile is El ImportantĂ©. But Itâs Important to Understand Where/How Money is Being Spent. Help you Focus your Efforts - Canât do All the Things. Âș
- 56. The Players + Their Value Chain
- 58. Platform Penetration The Big Blue Ocean
- 59. Platform Penetration The Big Blue Ocean Itâll be a Heterogeneous World
- 60. Platform Penetration The Big Blue Ocean Itâll be a Heterogeneous World Lots of Room for Smartphone Growth
- 61. Platform Penetration The Big Blue Ocean Itâll be a Heterogeneous World Lots of Room for Smartphone Growth Shakeout Has Largely Occured
- 62. Platform Penetration The Big Blue Ocean Itâll be a Heterogeneous World Lots of Room for Smartphone Growth Shakeout Has Largely Occured But the Game isnât Over Yet Âș
- 63. Not Game-Over
- 64. Not Game-Over Players Can Still Emerge Âș
- 65. The ones that Matter
- 66. The ones that Matter
- 67. The ones that Matter
- 68. The ones that Matter
- 69. The ones that Matter The ones that Donât Âș
- 71. Where is the Money? Letâs Examine by Platform Âș
- 72. iOS
- 73. iOS Still the App King
- 74. iOS Still the App King Quality Perception @ App Store
- 75. iOS Still the App King Quality Perception @ App Store BYOD in Enterprise
- 76. iOS Still the App King Quality Perception @ App Store BYOD in Enterprise iPad, What?
- 77. iOS Still the App King Quality Perception @ App Store BYOD in Enterprise iPad, What? App Millionaires are Largely History
- 78. iOS Still the App King Quality Perception @ App Store BYOD in Enterprise iPad, What? App Millionaires are Largely History Jobs are All Over the Place Âș
- 79. Android
- 81. Android Value-less App Store Penetration is Huge
- 82. Android Value-less App Store Penetration is Huge OEM, OEM, OEM
- 83. Android Value-less App Store Penetration is Huge OEM, OEM, OEM B&N Nook, Amazon Kindle Fire, DOD
- 84. Android Value-less App Store Penetration is Huge OEM, OEM, OEM B&N Nook, Amazon Kindle Fire, DOD App Store Future. OEM Again
- 85. Android Value-less App Store Penetration is Huge OEM, OEM, OEM B&N Nook, Amazon Kindle Fire, DOD App Store Future. OEM Again Jobs are with the OEMs Âș
- 86. Windows, Et. al.
- 87. Windows, Et. al. Windows Phone + Windows Surface
- 88. Windows, Et. al. Windows Phone + Windows Surface Emerging App Store
- 89. Windows, Et. al. Windows Phone + Windows Surface Emerging App Store Nokiaâs Big Bet
- 90. Windows, Et. al. Windows Phone + Windows Surface Emerging App Store Nokiaâs Big Bet Ace up the Sleeve: XBox 360 - i.e.: Xbox Music
- 91. Windows, Et. al. Windows Phone + Windows Surface Emerging App Store Nokiaâs Big Bet Ace up the Sleeve: XBox 360 - i.e.: Xbox Music Surface is a Huge Play for MS. Âș
- 92. BlackBerry
- 93. BlackBerry Down. Not _Quite_ Out?
- 94. BlackBerry Down. Not _Quite_ Out? Analysts Have Written Off
- 95. BlackBerry Down. Not _Quite_ Out? Analysts Have Written Off BlackBerry 10 - Who cares?
- 96. BlackBerry Down. Not _Quite_ Out? Analysts Have Written Off BlackBerry 10 - Who cares? Huge Emerging/3rd World Presence Âș
- 99. No Monopoly Here Platform Players: iOS, Android, and Windows Takeaways
- 100. No Monopoly Here Platform Players: iOS, Android, and Windows Takeaways Different Opportunities on each Platform
- 101. No Monopoly Here Platform Players: iOS, Android, and Windows Takeaways Different Opportunities on each Platform Mobile Still in its Infancy
- 102. No Monopoly Here Platform Players: iOS, Android, and Windows Takeaways Different Opportunities on each Platform Mobile Still in its Infancy OEM Value Chain App Store Enterprise B&N Nook, Amazon Kindle Fire BYOD (Enterprise) App Store Military Ace: Xbox Content Distribution Platform Etc. Windows Surface Âș
- 103. Other Opportunities
- 104. Content Distribution
- 105. Content Distribution Music: RDIO, Spotify, Rhapsody, Muve
- 106. Content Distribution Music: RDIO, Spotify, Rhapsody, Muve Film+TV: NetïŹix, Amazon, etc.
- 107. Content Distribution Music: RDIO, Spotify, Rhapsody, Muve Film+TV: NetïŹix, Amazon, etc. Other Âș
- 108. Mobile Purchase Tech
- 111. Mobile Purchase Tech Stripe Swipe Square Âș
- 112. Value Add
- 113. Value Add Extend Existing Investments
- 114. Value Add Extend Existing Investments Apps
- 115. Value Add Extend Existing Investments Apps Infrastructure Âș
- 116. Unknown Opps
- 117. Unknown Opps Just as with the Web
- 118. Unknown Opps Just as with the Web Creativity Abounds
- 119. Unknown Opps Just as with the Web Creativity Abounds ?? Âș
- 120. Teh. Iâm Confused. And Intimidated.
- 121. So What do I do?
- 122. So What do I do? Start Building Apps
- 123. So What do I do? Start Building Apps Team Up - UX/UI/Devs/Marketing
- 124. So What do I do? Start Building Apps Team Up - UX/UI/Devs/Marketing Start Small
- 125. So What do I do? Start Building Apps Team Up - UX/UI/Devs/Marketing Start Small Publish Them Âș
- 126. How?
- 127. How? Xamarin.com - Download Free Version
- 128. How? Xamarin.com - Download Free Version docs.xamarin.com - run through getting started guides Âș
- 129. Xamarin? Teh Hell iz That?
- 130. Xamarin? Teh Hell iz That? Âș
- 131. Xamarin Platform
- 133. One Language + Framework C#
- 134. One Language + Framework Basically a MUCH better Java C#
- 135. One Language + Framework Basically a MUCH better Java LINQ C#
- 136. One Language + Framework Basically a MUCH better Java LINQ Lambdas C#
- 137. One Language + Framework Basically a MUCH better Java LINQ Lambdas Task Parallel Library (TPL) C#
- 138. One Language + Framework Basically a MUCH better Java LINQ Lambdas Task Parallel Library (TPL) Compile-Time Checks C#
- 139. One Language + Framework Basically a MUCH better Java LINQ Lambdas Task Parallel Library (TPL) Compile-Time Checks C# Garbage Collection Âș
- 140. Native Perf. + UX
- 141. Native Perf. + UX Compiles Down to Native Code
- 142. Native Perf. + UX Compiles Down to Native Code Not Interpreted
- 143. Native Perf. + UX Compiles Down to Native Code Not Interpreted All Native UX Controls
- 144. Native Perf. + UX Compiles Down to Native Code Not Interpreted All Native UX Controls Full Platform SDK Access
- 145. Native Perf. + UX Compiles Down to Native Code Not Interpreted All Native UX Controls Full Platform SDK Access iOS: Selectors/Obj-C Runtime
- 146. Native Perf. + UX Compiles Down to Native Code Not Interpreted All Native UX Controls Full Platform SDK Access iOS: Selectors/Obj-C Runtime Android: JNI Fast Enough for Games Âș
- 147. Reuse Story
- 148. Reuse Story
- 150. Reuse Story C# Libraries Obj-C Bindings + Binding Projects
- 151. Reuse Story C# Libraries Obj-C Bindings + Binding Projects .jar Bindings + Binding Projects
- 152. Reuse Story C# Libraries Obj-C Bindings + Binding Projects .jar Bindings + Binding Projects C via pInvoke
- 153. Reuse Story C# Libraries Obj-C Bindings + Binding Projects .jar Bindings + Binding Projects C via pInvoke C++ via Cxxi Âș
- 154. Community + Support
- 155. Community + Support Huge C# Community - 8MM Devs
- 156. Community + Support Huge C# Community - 8MM Devs StackOverïŹow.com
- 157. Community + Support Huge C# Community - 8MM Devs StackOverïŹow.com IRC + chat.xamarin.com
- 158. Community + Support Huge C# Community - 8MM Devs StackOverïŹow.com IRC + chat.xamarin.com Great Support Âș
- 159. VS + MD
- 160. VS + MD
- 161. VS + MD Visual Studio
- 162. VS + MD Visual Studio MonoDevelop
- 163. VS + MD Visual Studio MonoDevelop Debugging
- 164. VS + MD Visual Studio MonoDevelop Debugging AutoComplete
- 165. VS + MD Visual Studio MonoDevelop Debugging AutoComplete Refactoring
- 166. VS + MD Visual Studio MonoDevelop Debugging AutoComplete Refactoring Project Management
- 167. VS + MD Visual Studio MonoDevelop Debugging AutoComplete Refactoring Project Management Integrated Source Control
- 168. VS + MD Visual Studio MonoDevelop Debugging AutoComplete Refactoring Project Management Integrated Source Control Designer + Integration Âș
- 169. So Go Build Apps!
- 170. So Go Build Apps! Âș
- 171. Q&A
Notas do Editor
- [need vassar + the who + mobile device images]\n
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- You want a job.\nI know some (nearly all) of you are liberal arts majors that think the world is rainbows and leprechauns, but it&#x2019;s not.\nIt&#x2019;s not hipster chic to be homeless.\n\n
- You want a job.\nI know some (nearly all) of you are liberal arts majors that think the world is rainbows and leprechauns, but it&#x2019;s not.\nIt&#x2019;s not hipster chic to be homeless.\n\n
- You want a job.\nI know some (nearly all) of you are liberal arts majors that think the world is rainbows and leprechauns, but it&#x2019;s not.\nIt&#x2019;s not hipster chic to be homeless.\n\n
- You want a job.\nI know some (nearly all) of you are liberal arts majors that think the world is rainbows and leprechauns, but it&#x2019;s not.\nIt&#x2019;s not hipster chic to be homeless.\n\n
- You want a job.\nI know some (nearly all) of you are liberal arts majors that think the world is rainbows and leprechauns, but it&#x2019;s not.\nIt&#x2019;s not hipster chic to be homeless.\n\n
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- Mobile is the new big thing. The current paradigm shift. Interestingly enough, though, even though consumers have made the switch, companies haven&#x2019;t necessarily followed suit.\n\nThis has left massive opportunities. A place where disruptions can happen overnight. A place where the mighty have fallen within days of their IPO because they&#x2019;ve misunderstood the opportunity.\n\nSo how big, how important is this opportunity exactly? we&#x2019;re going to try to nail down those numbers here.\n
- It really started with alan turing and the enigma machine. \nThen it was mainframes in the 50s. \nMicrosoft made desktop happen with Windows. Apple took a piece of that too.\nThe Web hit. Everyone clambered to build web apps.\nNow mobile is the hot girl at the dance.\nTomorrow? Who knows. But i&#x2019;m watching my back for Ahnold.\n
- It really started with alan turing and the enigma machine. \nThen it was mainframes in the 50s. \nMicrosoft made desktop happen with Windows. Apple took a piece of that too.\nThe Web hit. Everyone clambered to build web apps.\nNow mobile is the hot girl at the dance.\nTomorrow? Who knows. But i&#x2019;m watching my back for Ahnold.\n
- It really started with alan turing and the enigma machine. \nThen it was mainframes in the 50s. \nMicrosoft made desktop happen with Windows. Apple took a piece of that too.\nThe Web hit. Everyone clambered to build web apps.\nNow mobile is the hot girl at the dance.\nTomorrow? Who knows. But i&#x2019;m watching my back for Ahnold.\n
- It really started with alan turing and the enigma machine. \nThen it was mainframes in the 50s. \nMicrosoft made desktop happen with Windows. Apple took a piece of that too.\nThe Web hit. Everyone clambered to build web apps.\nNow mobile is the hot girl at the dance.\nTomorrow? Who knows. But i&#x2019;m watching my back for Ahnold.\n
- It really started with alan turing and the enigma machine. \nThen it was mainframes in the 50s. \nMicrosoft made desktop happen with Windows. Apple took a piece of that too.\nThe Web hit. Everyone clambered to build web apps.\nNow mobile is the hot girl at the dance.\nTomorrow? Who knows. But i&#x2019;m watching my back for Ahnold.\n
- It really started with alan turing and the enigma machine. \nThen it was mainframes in the 50s. \nMicrosoft made desktop happen with Windows. Apple took a piece of that too.\nThe Web hit. Everyone clambered to build web apps.\nNow mobile is the hot girl at the dance.\nTomorrow? Who knows. But i&#x2019;m watching my back for Ahnold.\n
- It really started with alan turing and the enigma machine. \nThen it was mainframes in the 50s. \nMicrosoft made desktop happen with Windows. Apple took a piece of that too.\nThe Web hit. Everyone clambered to build web apps.\nNow mobile is the hot girl at the dance.\nTomorrow? Who knows. But i&#x2019;m watching my back for Ahnold.\n
- Access.\nWorldwide, there are 835MM Smartphone users. \nThere are 5.6B Mobile subs in total. 7B people. 80% of everyone on the planet has a phone. It&#x2019;s crazy.\nAwake Yet?\nSome day, most people&#x2019;s primary device for interaction will be mobile.\n
- Access.\nWorldwide, there are 835MM Smartphone users. \nThere are 5.6B Mobile subs in total. 7B people. 80% of everyone on the planet has a phone. It&#x2019;s crazy.\nAwake Yet?\nSome day, most people&#x2019;s primary device for interaction will be mobile.\n
- Access.\nWorldwide, there are 835MM Smartphone users. \nThere are 5.6B Mobile subs in total. 7B people. 80% of everyone on the planet has a phone. It&#x2019;s crazy.\nAwake Yet?\nSome day, most people&#x2019;s primary device for interaction will be mobile.\n
- Access.\nWorldwide, there are 835MM Smartphone users. \nThere are 5.6B Mobile subs in total. 7B people. 80% of everyone on the planet has a phone. It&#x2019;s crazy.\nAwake Yet?\nSome day, most people&#x2019;s primary device for interaction will be mobile.\n
- 50% Adoption\n80% = saturation\n\nSource Asymco http://www.asymco.com/2012/04/11/when-will-smartphones-reach-saturation-in-the-us/\n
- Even as the most rapidly adopted tech of all time, global smartphone penetration is < 10%\n\nSmartphones are becoming commodity. Android + Moore&#x2019;s Law is making this possible.\nThis means that we&#x2019;re still at the beginning of the mobile revolution. most phones aren&#x2019;t smart today.\nThis is just in the US, where smartphone penetration is higher than most places\nGlobal Smartphone penetration is 10%\n\nhttp://www.asymco.com/2011/12/13/global-smartphone-penetration-below-10/\n
- Even as the most rapidly adopted tech of all time, global smartphone penetration is < 10%\n\nSmartphones are becoming commodity. Android + Moore&#x2019;s Law is making this possible.\nThis means that we&#x2019;re still at the beginning of the mobile revolution. most phones aren&#x2019;t smart today.\nThis is just in the US, where smartphone penetration is higher than most places\nGlobal Smartphone penetration is 10%\n\nhttp://www.asymco.com/2011/12/13/global-smartphone-penetration-below-10/\n
- Even as the most rapidly adopted tech of all time, global smartphone penetration is < 10%\n\nSmartphones are becoming commodity. Android + Moore&#x2019;s Law is making this possible.\nThis means that we&#x2019;re still at the beginning of the mobile revolution. most phones aren&#x2019;t smart today.\nThis is just in the US, where smartphone penetration is higher than most places\nGlobal Smartphone penetration is 10%\n\nhttp://www.asymco.com/2011/12/13/global-smartphone-penetration-below-10/\n
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- In 2011, App usage time surpassed web usage. web is growing too, but it&#x2019;s being dwarfed by app usage.\nSource: Flurry\n\n
- In 2011, App usage time surpassed web usage. web is growing too, but it&#x2019;s being dwarfed by app usage.\nSource: Flurry\n\n
- Even web access via mobile is bigger than web access via computer.\n\nthe lesson here is that people are reaching for their device first.\n\n
- Even web access via mobile is bigger than web access via computer.\n\nthe lesson here is that people are reaching for their device first.\n\n
- Even web access via mobile is bigger than web access via computer.\n\nthe lesson here is that people are reaching for their device first.\n\n
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- We&#x2019;re just at the beginning. If the web growth rate is any indication, we&#x2019;re still in somewhere between infant and toddler stage.\nMight be tempted to say, well mobile is adopted faster, so therefore companies are responding faster, but the truth is, the enterprise only moves so quickly. most businesses only move so quickly. \n
- We&#x2019;re just at the beginning. If the web growth rate is any indication, we&#x2019;re still in somewhere between infant and toddler stage.\nMight be tempted to say, well mobile is adopted faster, so therefore companies are responding faster, but the truth is, the enterprise only moves so quickly. most businesses only move so quickly. \n
- Instagram: No website.\nFacebook: Anyone know how much Facebook has lost today? < $29?? from $42/share\nThey haven&#x2019;t been able to monetize Mobile.\n
- Instagram: No website.\nFacebook: Anyone know how much Facebook has lost today? < $29?? from $42/share\nThey haven&#x2019;t been able to monetize Mobile.\n
- Instagram: No website.\nFacebook: Anyone know how much Facebook has lost today? < $29?? from $42/share\nThey haven&#x2019;t been able to monetize Mobile.\n
- Instagram: No website.\nFacebook: Anyone know how much Facebook has lost today? < $29?? from $42/share\nThey haven&#x2019;t been able to monetize Mobile.\n
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- The big blue ocean.\nAndroid is growing by leaps and bounds. Very important in terms of devices.\nIt will be a heterogeneous world.\n[rise and fall. blackberry = trs80]\n
- The big blue ocean.\nAndroid is growing by leaps and bounds. Very important in terms of devices.\nIt will be a heterogeneous world.\n[rise and fall. blackberry = trs80]\n
- The big blue ocean.\nAndroid is growing by leaps and bounds. Very important in terms of devices.\nIt will be a heterogeneous world.\n[rise and fall. blackberry = trs80]\n
- The big blue ocean.\nAndroid is growing by leaps and bounds. Very important in terms of devices.\nIt will be a heterogeneous world.\n[rise and fall. blackberry = trs80]\n
- The big blue ocean.\nAndroid is growing by leaps and bounds. Very important in terms of devices.\nIt will be a heterogeneous world.\n[rise and fall. blackberry = trs80]\n
- The big blue ocean.\nAndroid is growing by leaps and bounds. Very important in terms of devices.\nIt will be a heterogeneous world.\n[rise and fall. blackberry = trs80]\n
- \n
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- -> Intro the players and their niche/market perception\n -> iOS - still holds the sexy record. UX/UI. people want them.\n -> Android - Open. Plus ICS is a _major_ leap forward in terms of UX/UI\n -> WP7 - MS doesn't give up. and they _own_ the enterprise computing market. also, WP7, WP8 is beautiful.\n -> BlackBerry - especially in emerging markets. winning in these places because they don't have data plans, but their tired. no one cares about them anymore. if they don't change their game, they're dead. already dead in the US\n\n
- -> Intro the players and their niche/market perception\n -> iOS - still holds the sexy record. UX/UI. people want them.\n -> Android - Open. Plus ICS is a _major_ leap forward in terms of UX/UI\n -> WP7 - MS doesn't give up. and they _own_ the enterprise computing market. also, WP7, WP8 is beautiful.\n -> BlackBerry - especially in emerging markets. winning in these places because they don't have data plans, but their tired. no one cares about them anymore. if they don't change their game, they're dead. already dead in the US\n\n
- -> Intro the players and their niche/market perception\n -> iOS - still holds the sexy record. UX/UI. people want them.\n -> Android - Open. Plus ICS is a _major_ leap forward in terms of UX/UI\n -> WP7 - MS doesn't give up. and they _own_ the enterprise computing market. also, WP7, WP8 is beautiful.\n -> BlackBerry - especially in emerging markets. winning in these places because they don't have data plans, but their tired. no one cares about them anymore. if they don't change their game, they're dead. already dead in the US\n\n
- -> Intro the players and their niche/market perception\n -> iOS - still holds the sexy record. UX/UI. people want them.\n -> Android - Open. Plus ICS is a _major_ leap forward in terms of UX/UI\n -> WP7 - MS doesn't give up. and they _own_ the enterprise computing market. also, WP7, WP8 is beautiful.\n -> BlackBerry - especially in emerging markets. winning in these places because they don't have data plans, but their tired. no one cares about them anymore. if they don't change their game, they're dead. already dead in the US\n\n
- -> Intro the players and their niche/market perception\n -> iOS - still holds the sexy record. UX/UI. people want them.\n -> Android - Open. Plus ICS is a _major_ leap forward in terms of UX/UI\n -> WP7 - MS doesn't give up. and they _own_ the enterprise computing market. also, WP7, WP8 is beautiful.\n -> BlackBerry - especially in emerging markets. winning in these places because they don't have data plans, but their tired. no one cares about them anymore. if they don't change their game, they're dead. already dead in the US\n\n
- -> Intro the players and their niche/market perception\n -> iOS - still holds the sexy record. UX/UI. people want them.\n -> Android - Open. Plus ICS is a _major_ leap forward in terms of UX/UI\n -> WP7 - MS doesn't give up. and they _own_ the enterprise computing market. also, WP7, WP8 is beautiful.\n -> BlackBerry - especially in emerging markets. winning in these places because they don't have data plans, but their tired. no one cares about them anymore. if they don't change their game, they're dead. already dead in the US\n\n
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- outselling all other smartphones combined at the big carrier shops. Lots of androids are sold elsewhere.\n-> still king in apps. app store is printing money\n -> real perception that their apps are valuable (quality app store, review process, etc.)\n -> making huge inroads in the enterprise (bring your device to work). remember, this is how microsoft won the enterprise space. Win3.1 + Office vs. OS/2. This effect cannot be trvialized.\nbut there&#x2019;s a second piece that is less obvious, and that&#x2019;s in the enterprise space, in what the Enterprise has been calling &#x201C;bring your own device.&#x201D;\n\n
- outselling all other smartphones combined at the big carrier shops. Lots of androids are sold elsewhere.\n-> still king in apps. app store is printing money\n -> real perception that their apps are valuable (quality app store, review process, etc.)\n -> making huge inroads in the enterprise (bring your device to work). remember, this is how microsoft won the enterprise space. Win3.1 + Office vs. OS/2. This effect cannot be trvialized.\nbut there&#x2019;s a second piece that is less obvious, and that&#x2019;s in the enterprise space, in what the Enterprise has been calling &#x201C;bring your own device.&#x201D;\n\n
- outselling all other smartphones combined at the big carrier shops. Lots of androids are sold elsewhere.\n-> still king in apps. app store is printing money\n -> real perception that their apps are valuable (quality app store, review process, etc.)\n -> making huge inroads in the enterprise (bring your device to work). remember, this is how microsoft won the enterprise space. Win3.1 + Office vs. OS/2. This effect cannot be trvialized.\nbut there&#x2019;s a second piece that is less obvious, and that&#x2019;s in the enterprise space, in what the Enterprise has been calling &#x201C;bring your own device.&#x201D;\n\n
- outselling all other smartphones combined at the big carrier shops. Lots of androids are sold elsewhere.\n-> still king in apps. app store is printing money\n -> real perception that their apps are valuable (quality app store, review process, etc.)\n -> making huge inroads in the enterprise (bring your device to work). remember, this is how microsoft won the enterprise space. Win3.1 + Office vs. OS/2. This effect cannot be trvialized.\nbut there&#x2019;s a second piece that is less obvious, and that&#x2019;s in the enterprise space, in what the Enterprise has been calling &#x201C;bring your own device.&#x201D;\n\n
- outselling all other smartphones combined at the big carrier shops. Lots of androids are sold elsewhere.\n-> still king in apps. app store is printing money\n -> real perception that their apps are valuable (quality app store, review process, etc.)\n -> making huge inroads in the enterprise (bring your device to work). remember, this is how microsoft won the enterprise space. Win3.1 + Office vs. OS/2. This effect cannot be trvialized.\nbut there&#x2019;s a second piece that is less obvious, and that&#x2019;s in the enterprise space, in what the Enterprise has been calling &#x201C;bring your own device.&#x201D;\n\n
- outselling all other smartphones combined at the big carrier shops. Lots of androids are sold elsewhere.\n-> still king in apps. app store is printing money\n -> real perception that their apps are valuable (quality app store, review process, etc.)\n -> making huge inroads in the enterprise (bring your device to work). remember, this is how microsoft won the enterprise space. Win3.1 + Office vs. OS/2. This effect cannot be trvialized.\nbut there&#x2019;s a second piece that is less obvious, and that&#x2019;s in the enterprise space, in what the Enterprise has been calling &#x201C;bring your own device.&#x201D;\n\n
- outselling all other smartphones combined at the big carrier shops. Lots of androids are sold elsewhere.\n-> still king in apps. app store is printing money\n -> real perception that their apps are valuable (quality app store, review process, etc.)\n -> making huge inroads in the enterprise (bring your device to work). remember, this is how microsoft won the enterprise space. Win3.1 + Office vs. OS/2. This effect cannot be trvialized.\nbut there&#x2019;s a second piece that is less obvious, and that&#x2019;s in the enterprise space, in what the Enterprise has been calling &#x201C;bring your own device.&#x201D;\n\n
- perception of value in the app store 1) malware, etc., 2) fragmentation \n\n -> app store is a joke. not a lot of value perception here. even if they match the number of iOS apps, it still doesn't come close (quality, lack of review, malware, etc.)\n[also, fragmentation]\n -> however, penetration is huge. where??\n -> OEM, OEM, OEM - B&N Nook, Amazon Kindle Fire, DoD, etc. OEM Value Chain is huge.\n -> also, there is hope for their App Store, but it won't be the big one. it'll be through OEM partners where the perceived quality is higher. Kindle Fire apps, for instance.\n\nAndroid: OEM Value Chain model. B&N Nook, Amazon Kindle fire, etc. OEM-specific devices and their value chain. Even the military is in on this.\n\n
- perception of value in the app store 1) malware, etc., 2) fragmentation \n\n -> app store is a joke. not a lot of value perception here. even if they match the number of iOS apps, it still doesn't come close (quality, lack of review, malware, etc.)\n[also, fragmentation]\n -> however, penetration is huge. where??\n -> OEM, OEM, OEM - B&N Nook, Amazon Kindle Fire, DoD, etc. OEM Value Chain is huge.\n -> also, there is hope for their App Store, but it won't be the big one. it'll be through OEM partners where the perceived quality is higher. Kindle Fire apps, for instance.\n\nAndroid: OEM Value Chain model. B&N Nook, Amazon Kindle fire, etc. OEM-specific devices and their value chain. Even the military is in on this.\n\n
- perception of value in the app store 1) malware, etc., 2) fragmentation \n\n -> app store is a joke. not a lot of value perception here. even if they match the number of iOS apps, it still doesn't come close (quality, lack of review, malware, etc.)\n[also, fragmentation]\n -> however, penetration is huge. where??\n -> OEM, OEM, OEM - B&N Nook, Amazon Kindle Fire, DoD, etc. OEM Value Chain is huge.\n -> also, there is hope for their App Store, but it won't be the big one. it'll be through OEM partners where the perceived quality is higher. Kindle Fire apps, for instance.\n\nAndroid: OEM Value Chain model. B&N Nook, Amazon Kindle fire, etc. OEM-specific devices and their value chain. Even the military is in on this.\n\n
- perception of value in the app store 1) malware, etc., 2) fragmentation \n\n -> app store is a joke. not a lot of value perception here. even if they match the number of iOS apps, it still doesn't come close (quality, lack of review, malware, etc.)\n[also, fragmentation]\n -> however, penetration is huge. where??\n -> OEM, OEM, OEM - B&N Nook, Amazon Kindle Fire, DoD, etc. OEM Value Chain is huge.\n -> also, there is hope for their App Store, but it won't be the big one. it'll be through OEM partners where the perceived quality is higher. Kindle Fire apps, for instance.\n\nAndroid: OEM Value Chain model. B&N Nook, Amazon Kindle fire, etc. OEM-specific devices and their value chain. Even the military is in on this.\n\n
- perception of value in the app store 1) malware, etc., 2) fragmentation \n\n -> app store is a joke. not a lot of value perception here. even if they match the number of iOS apps, it still doesn't come close (quality, lack of review, malware, etc.)\n[also, fragmentation]\n -> however, penetration is huge. where??\n -> OEM, OEM, OEM - B&N Nook, Amazon Kindle Fire, DoD, etc. OEM Value Chain is huge.\n -> also, there is hope for their App Store, but it won't be the big one. it'll be through OEM partners where the perceived quality is higher. Kindle Fire apps, for instance.\n\nAndroid: OEM Value Chain model. B&N Nook, Amazon Kindle fire, etc. OEM-specific devices and their value chain. Even the military is in on this.\n\n
- perception of value in the app store 1) malware, etc., 2) fragmentation \n\n -> app store is a joke. not a lot of value perception here. even if they match the number of iOS apps, it still doesn't come close (quality, lack of review, malware, etc.)\n[also, fragmentation]\n -> however, penetration is huge. where??\n -> OEM, OEM, OEM - B&N Nook, Amazon Kindle Fire, DoD, etc. OEM Value Chain is huge.\n -> also, there is hope for their App Store, but it won't be the big one. it'll be through OEM partners where the perceived quality is higher. Kindle Fire apps, for instance.\n\nAndroid: OEM Value Chain model. B&N Nook, Amazon Kindle fire, etc. OEM-specific devices and their value chain. Even the military is in on this.\n\n
- perception of value in the app store 1) malware, etc., 2) fragmentation \n\n -> app store is a joke. not a lot of value perception here. even if they match the number of iOS apps, it still doesn't come close (quality, lack of review, malware, etc.)\n[also, fragmentation]\n -> however, penetration is huge. where??\n -> OEM, OEM, OEM - B&N Nook, Amazon Kindle Fire, DoD, etc. OEM Value Chain is huge.\n -> also, there is hope for their App Store, but it won't be the big one. it'll be through OEM partners where the perceived quality is higher. Kindle Fire apps, for instance.\n\nAndroid: OEM Value Chain model. B&N Nook, Amazon Kindle fire, etc. OEM-specific devices and their value chain. Even the military is in on this.\n\n
- Lots of things to write off with microsoft. Windows Phone is not one of them\n -> App store - still emerging. has a review process. audience has money to buy apps, are used to software pruchases\n -> Nokia's Big Bet\n -> Ace up their sleeve, and what no one is talking about - XBox 360/Integration/Content Distribution Platform. huge, huge, huge.\n\nWindows Phone: Some app store stuff. Enterprise space, because Windows is still winning there, but the ace up their sleeve is their distribution channel via xbox and what they&#x2019;ve created there. will be interesting to see them monetize that and what it means for app developers.\n\n
- Lots of things to write off with microsoft. Windows Phone is not one of them\n -> App store - still emerging. has a review process. audience has money to buy apps, are used to software pruchases\n -> Nokia's Big Bet\n -> Ace up their sleeve, and what no one is talking about - XBox 360/Integration/Content Distribution Platform. huge, huge, huge.\n\nWindows Phone: Some app store stuff. Enterprise space, because Windows is still winning there, but the ace up their sleeve is their distribution channel via xbox and what they&#x2019;ve created there. will be interesting to see them monetize that and what it means for app developers.\n\n
- Lots of things to write off with microsoft. Windows Phone is not one of them\n -> App store - still emerging. has a review process. audience has money to buy apps, are used to software pruchases\n -> Nokia's Big Bet\n -> Ace up their sleeve, and what no one is talking about - XBox 360/Integration/Content Distribution Platform. huge, huge, huge.\n\nWindows Phone: Some app store stuff. Enterprise space, because Windows is still winning there, but the ace up their sleeve is their distribution channel via xbox and what they&#x2019;ve created there. will be interesting to see them monetize that and what it means for app developers.\n\n
- Lots of things to write off with microsoft. Windows Phone is not one of them\n -> App store - still emerging. has a review process. audience has money to buy apps, are used to software pruchases\n -> Nokia's Big Bet\n -> Ace up their sleeve, and what no one is talking about - XBox 360/Integration/Content Distribution Platform. huge, huge, huge.\n\nWindows Phone: Some app store stuff. Enterprise space, because Windows is still winning there, but the ace up their sleeve is their distribution channel via xbox and what they&#x2019;ve created there. will be interesting to see them monetize that and what it means for app developers.\n\n
- Lots of things to write off with microsoft. Windows Phone is not one of them\n -> App store - still emerging. has a review process. audience has money to buy apps, are used to software pruchases\n -> Nokia's Big Bet\n -> Ace up their sleeve, and what no one is talking about - XBox 360/Integration/Content Distribution Platform. huge, huge, huge.\n\nWindows Phone: Some app store stuff. Enterprise space, because Windows is still winning there, but the ace up their sleeve is their distribution channel via xbox and what they&#x2019;ve created there. will be interesting to see them monetize that and what it means for app developers.\n\n
- Lots of things to write off with microsoft. Windows Phone is not one of them\n -> App store - still emerging. has a review process. audience has money to buy apps, are used to software pruchases\n -> Nokia's Big Bet\n -> Ace up their sleeve, and what no one is talking about - XBox 360/Integration/Content Distribution Platform. huge, huge, huge.\n\nWindows Phone: Some app store stuff. Enterprise space, because Windows is still winning there, but the ace up their sleeve is their distribution channel via xbox and what they&#x2019;ve created there. will be interesting to see them monetize that and what it means for app developers.\n\n
- -> down, but not _quite_ out. \n -> have a huge fanbase, especially internationally.\n -> big limitations in terms of apps. no JNI, for instance. no interop - means no 3rd party platforms (xamarin for instance).\n -> is it worth an investment here?\n[had an opportunity a year ago to go android, do the amazon kindle route, chose not to. i think they chose poorly]\n
- -> down, but not _quite_ out. \n -> have a huge fanbase, especially internationally.\n -> big limitations in terms of apps. no JNI, for instance. no interop - means no 3rd party platforms (xamarin for instance).\n -> is it worth an investment here?\n[had an opportunity a year ago to go android, do the amazon kindle route, chose not to. i think they chose poorly]\n
- -> down, but not _quite_ out. \n -> have a huge fanbase, especially internationally.\n -> big limitations in terms of apps. no JNI, for instance. no interop - means no 3rd party platforms (xamarin for instance).\n -> is it worth an investment here?\n[had an opportunity a year ago to go android, do the amazon kindle route, chose not to. i think they chose poorly]\n
- -> down, but not _quite_ out. \n -> have a huge fanbase, especially internationally.\n -> big limitations in terms of apps. no JNI, for instance. no interop - means no 3rd party platforms (xamarin for instance).\n -> is it worth an investment here?\n[had an opportunity a year ago to go android, do the amazon kindle route, chose not to. i think they chose poorly]\n
- -> down, but not _quite_ out. \n -> have a huge fanbase, especially internationally.\n -> big limitations in terms of apps. no JNI, for instance. no interop - means no 3rd party platforms (xamarin for instance).\n -> is it worth an investment here?\n[had an opportunity a year ago to go android, do the amazon kindle route, chose not to. i think they chose poorly]\n
- -> no big winner here. everyone is carving out their own place in the market.\n -> the big players of tomorrow look to be iOS, Android, and WP7. BB is out unless they substantially reform their biz model.\n -> table of opportunities\n\n
- -> no big winner here. everyone is carving out their own place in the market.\n -> the big players of tomorrow look to be iOS, Android, and WP7. BB is out unless they substantially reform their biz model.\n -> table of opportunities\n\n
- -> no big winner here. everyone is carving out their own place in the market.\n -> the big players of tomorrow look to be iOS, Android, and WP7. BB is out unless they substantially reform their biz model.\n -> table of opportunities\n\n
- -> no big winner here. everyone is carving out their own place in the market.\n -> the big players of tomorrow look to be iOS, Android, and WP7. BB is out unless they substantially reform their biz model.\n -> table of opportunities\n\n
- -> no big winner here. everyone is carving out their own place in the market.\n -> the big players of tomorrow look to be iOS, Android, and WP7. BB is out unless they substantially reform their biz model.\n -> table of opportunities\n\n
- -> no big winner here. everyone is carving out their own place in the market.\n -> the big players of tomorrow look to be iOS, Android, and WP7. BB is out unless they substantially reform their biz model.\n -> table of opportunities\n\n
- Need to talk about content distribution: music (rdio, spotify, muve, rhapsody), movies: netflix, amazon, etc.\n
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- Huge opportunity for existing apps and infrastructure to be extended to mobile. Especially in the Enterprise, and the business services space.\n
- Huge opportunity for existing apps and infrastructure to be extended to mobile. Especially in the Enterprise, and the business services space.\n
- Huge opportunity for existing apps and infrastructure to be extended to mobile. Especially in the Enterprise, and the business services space.\n
- Huge opportunity for existing apps and infrastructure to be extended to mobile. Especially in the Enterprise, and the business services space.\n
- Just as with the web, the opportunities in mobile will evolve and new ones will be discovered.\n
- Just as with the web, the opportunities in mobile will evolve and new ones will be discovered.\n
- Just as with the web, the opportunities in mobile will evolve and new ones will be discovered.\n
- Just as with the web, the opportunities in mobile will evolve and new ones will be discovered.\n
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- Fast Enough for Games\nNative UX means that apps look like they belong\nFull platform SDK Access means that anything you can do in Obj-C on iOS or Java in Android, you can do here. Animation libraries, Media libraries, etc. \n
- Fast Enough for Games\nNative UX means that apps look like they belong\nFull platform SDK Access means that anything you can do in Obj-C on iOS or Java in Android, you can do here. Animation libraries, Media libraries, etc. \n
- Fast Enough for Games\nNative UX means that apps look like they belong\nFull platform SDK Access means that anything you can do in Obj-C on iOS or Java in Android, you can do here. Animation libraries, Media libraries, etc. \n
- Fast Enough for Games\nNative UX means that apps look like they belong\nFull platform SDK Access means that anything you can do in Obj-C on iOS or Java in Android, you can do here. Animation libraries, Media libraries, etc. \n
- Fast Enough for Games\nNative UX means that apps look like they belong\nFull platform SDK Access means that anything you can do in Obj-C on iOS or Java in Android, you can do here. Animation libraries, Media libraries, etc. \n
- Fast Enough for Games\nNative UX means that apps look like they belong\nFull platform SDK Access means that anything you can do in Obj-C on iOS or Java in Android, you can do here. Animation libraries, Media libraries, etc. \n
- Fast Enough for Games\nNative UX means that apps look like they belong\nFull platform SDK Access means that anything you can do in Obj-C on iOS or Java in Android, you can do here. Animation libraries, Media libraries, etc. \n
- Need better graphic for this.\n
- Need better graphic for this.\n
- Need better graphic for this.\n
- Need better graphic for this.\n
- Need better graphic for this.\n
- Need better graphic for this.\n
- Need better graphic for this.\n
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- Need Visual Studio Screenshot\n
- Need Visual Studio Screenshot\n
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- Need Visual Studio Screenshot\n
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- Need Visual Studio Screenshot\n
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