This document summarizes a 5-day remote certification program on innovation. The program teaches the essentials of innovation using a framework called the ABCS of Innovation: Alignment, Build, Communicate and Check, Systems. Each day focuses on one element and combines lectures, group work applying concepts, and real-world projects. Upon completing the program, students will have the skills and tools to work effectively on remote innovation teams and stand out to companies looking to hire. The program is led by an experienced professor and includes other experts in areas like creativity, change management, and remote work.

2. MASTER THE ABCS OF INNOVATION
An intense, five-day training program where you will
learn the essentials of innovation. This is a fast, fun
and efficient way to learn how to create, test and grow
innovations. You will do more in five days than you
ever thought possible!
5-DAY REMOTE INNOVATION
CERTIFICATION PROGRAM
REASON TO
BELIEVE
There are over 8 million students
looking for remote jobs today. To get
hired, you need to stand out.
Completing this course will
demonstrate your understanding of
the essentials of innovation and your
ability to work remotely.
THE
CHALLENGE
OUR
PROMISE
In five days, you will learn the
essentials of innovation. You will also
learn how to work more effectively in
remote teams.
These skills will make you the person
leading companies want to hire for an
Innovation internship.
The hands-on content in this program
was co-developed with companies
looking to hire students.
You will get all the theory you need
and you will learn how to apply that
theory by working on real problems
with other world-class students.
WHAT IS THE MAGIC?
We have over 30 International companies looking for top students capable
of working effectively in remote innovation teams. This program was
created to give students the tools they need to help solve tough
innovation challenges and to work remotely. It also helps companies to
quickly identify the students they should hire.
BENEFITS OF ATTENDING
TOOLS & METHODSMINDSET OPPORTUNITIES
This course will change the way you think about innovation and the way you do innovation.
Lifetime access to idea-building tools,
Master remote working methods and
platforms,
Workshop templates you can customize and
re-use .
Work on real-world projects,
Build a quality network,
Experience direct contact with
International companies.
How to be inspired every day,
Master the Innovation process,
Be able to pitch and sell your
ideas.

3. MASTER THE ABCS OF INNOVATION
Each day is based on the ABCS of Innovation.
You will start with 2-3 hours of lectures and then work in
groups to apply what you have learned.
5-DAY REMOTE INNOVATION
CERTIFICATION PROGRAM
Cycles: Introduction
Lean Startup and Competing against Luck
How to build an MTP (massive trans-
formative purpose)
Remote working tools
DAY 1
ALIGNMENT
Cycles: Build Section
Summary: Jump Start Your Business
Mind-Mapping
How to facilitate a remote meeting
DAY 2
BUILD
Cycles: Communicating/Checking Ideas
Cognitive biases
Research design
The MOM test
DAY 3
COMMUNICATE
& CHECK
Cycles: Systems Thinking
Business Model Design
Pitch Training
The St. Gallen Business Model navigator
Bullets then cannonballs
DAY 4
SYSTEMS
Speed Dating
10 Minute meetings with the professor and
program mentors
Pitch videos
DAY 5
PITCH
LEARN APPLY DELIVER
Team formation and Introductions
Exploring your hunches with JTBD
Decide on a project
Write a "TRUE NORTH"
Problem definition
Build a spark deck
Individual brain writing
Group idea building
Work on pitches
Get feedback from other groups
Final pitches
System analysis: What is your business?
Death threat analysis
Alternative business models
Prepare pitch
Rebuild & extend ideas/concepts
Testing concepts
Make 1-minute videos
Willing to Pay Testing
Key Risk Identification
SCHEDULE COURSE CONTENT &
READINGS
ACTIVITY IN
GROUPS

4. LEAD PROFESSOR
Having built eight successful companies in six different countries, Bryan knows how to grow a business. Five years ago, he started research
on how to best help other companies grow their businesses. Based on research done with over 400 companies and proven methods like
Agile, Six Sigma and Innovation Engineering, he created tools and methods to help companies bring bigger ideas to market faster, while
reducing risks. Based on this work, his lectures at many leading Universities (Chicago, Stanford, Berkeley, KU Leuven, Solvay, EDHEC and
ESCLA) and the support of 24 co-authors, he put these ideas into a new book called CYCLES. CYCLES provides the simplest, scientifically
proven way to grow your business. He will deliver content from CYCLES in this 5-day course. He has also received several "best teacher"
awards.
PROF. BRYAN CASSADY
Angelique
Slob
Future of Work Catalyst:
People and Culture
Strategist, speaker
Expert: Knowledge
workers, Culture of
Innovation,
Progressive HR
strategies
Jorg
Reckhenrich
Consultant, Author,
Change Manager
Expert: Creativity and
organizational change
Shayne
Smart
Management
Consultant, MURAL
Workshop Designer/
Facilitator
Expert: Workshop
design and remote
creativity
Radina
Nedyalkova
Remote Talent Advisor/
Trainer & Lecturer/
Founder of Vox Advisory
Expert: Remote
Management
REST OF THE TEAM
Fritz
Seidel
Founder, Leader,
Trainer, Star Teacher in
Design thinking
Expert: Innovation,
Design Sprints and
Remote collaboration

5. PRICING
€395 All-In
50 partial and full scholarships are available
MASTER THE ABCS OF INNOVATION
5-DAY REMOTE INNOVATION
CERTIFICATION PROGRAM
TESTIMONIALS
Amirhesam Afarin
Business analyst | Purchasing manager | SCM
It was a great opportunity to participate in Bryan’s entrepreneurship course. It was an unforgettable, well-
organized course based on his ABCS of innovation. He said his goal was to give me something simple
enough that I will remember 5-years from now.
Jin YAN
EDHEC graduate student, MSc in Entrepreneurship & Innovation
Bryan's teaching methods are very unique. He guided us through the different steps of ABCS cycle with a lot
of hands-on practice, he was always patient to answer questions as well as to give suggestions. His class is
also great for those future entrepreneurs and innovators who want to gain insights through his rich
knowledge and experience within the field.
Siddhartha Kunti
Managing Director & Honorary Consul of Belgium
A professor that gives a 110% effort in each class. No one sleeps through his classes, he interacts with
students and challenges them to give the best of themselves. In addition to providing students with a solid
theoretical framework, he shows them how these ideas and concepts can be used in everyday life. His
classes are fun and great to attend.
APPLY NOW
A full refund if you do not get an internship offer within 2 months of successfully completing the
course
GUARANTEE
Anne-Sophie Rycek
Global Senior Brand Manager Confections and Gum - International Travel Retail
Bryan surprised me with his pleasant and creative but also demanding way of teaching. He is one of the few
professors that will catch your attention very quickly and keeps you attentive during the whole course. By
promoting an interactive way of teaching, students actually feel involved in what is thought and in a way obliged to
think about the material he covers during the course in a more critical manner, which I enjoyed very much.
Bart Verschueren
Founder at Friendship
No other professor has ever encouraged students to express their ideas with a simple drawing on a napkin!
Bryan’s combination of academic articles, books, videos and field experience not only made students attend
classes, it actually kept them awake.