2. The Ask
1. Visit www.echologics.com.
2. Identify user-experience issues on the home page.
3. Suggest an improved redesign of the home page to address the issues you identify.
4. Present (strategy and visuals) to us and few other team members.
5. UX ANALYSIS
Slogan not readable
Although the slogan is typically not a critical
piece of content, it clutters the page when it
is not readable.
Not Responsive
On average, more than 50% of users now
browse from a mobile device. A site that is
not responsive, loses all these consumers.
Additionally, Google punishes site that are
not responsive.
6. UX ANALYSIS
Inconsistent
clickable elements
Service images are
not clickable but
images on articles are
– not consistent –
users shouldn’t
relearn how to
navigate the site
every time they click
on something
Whitespace under articles
Lots of white space under the
articles titles - awkward
Inconsistent content
Links go to a page with
content that does not
align with the homepage
content
.
7. UX ANALYSIS Multiple ways to email
Two methods of contact (clickable email and click
through to contact us form) – complicates and clutters
the site
Contact below the footer
Footer is above the contact
us section – gives the
impression that there is
something more below the
page
8. UX ANALYSIS
Critical
1. Cannot read all of the logo
2. Not responsive
3. Service images are not clickable but
images on articles are – not consistent –
users shouldn’t relearn how to navigate
the site every time they click on
something
4. Footer is above the contact us section –
gives the impression that there is
something more below the page
Needs Improvement
1. Lots of white space under the articles titles
- awkward
2. Two methods of contact (clickable email
and click through to contact us form) –
clutters the site
Minor
1. Not all menu buttons click through to
landing page - inconsistent UX
2. Sliders are not often used due to
consumers not clicking on them
3. No imagery for the articles. With no unique
imagery, there is no purpose to having it.
9. UX and DIGITAL TRENDS
Current
State
Design/UX
Trends
Concept
10. Motion draws the users eye towards the
design and is one of the major ways we
remember and recall information
11. UX ANALYSIS
Motion draws the
users eye towards the
design and is one of
the major ways we
remember and recall
information
Scrolling will play a
bigger part in animating
siteS in the future
13. Google Micromoments is
evolving into
microinteractions
Brillo: A platform that links objects from
thermostats to washing machines to each
other and to the web
Weave: A Set of developer tools that
allows smartphones, the cloud and
devices powered by Brillo to talk to one
another.
Brillo: A platform that links objects from thermostats to washing machines to each other and to the web Weave: A Set of developer tools that allows smartphones, the cloud and devices powered by Brillo to talk to one another.
