Promessas da marca Intelbras

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Bruna Ferreira

Além do desenvolvimento do slogan, a Intelbras precisou apresentar uma proposta de promessas de marca.

Marketing

Trabalham com 3 segmentos:
Eletrônicos de consumo | Comunicações móveis e TI | Soluções para dispositivos
No site, cada segmento tem uma “promessa”:
Descoberta
Inovação
Possibilidade

Trabalham com 4 segmentos:
Home | Mobile | Automotivo | Informática
Nas redes sociais, utilizam frases para cada segmento:
Mais conforto para a sua casa
Inovação e liberdade para o seu mundo
Mais praticidade para o seu dia a dia
Mais conexões para a sua vida

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