Samoa Agritourism Policy Setting Worskhop 2016 Linking Agriculture and Tourism through Policy setting: Strengthening the local agrifood sector and promoting agritourism Workshop organised by the Government of Samoa and CTA in collaboration with PIPSO

1. BUYSAMOA MADE 2016BUYSAMOA MADE 2016-- 20202020

2. Buy Samoa Made 2016 2020Buy Samoa Made 2016 2020
Samoa Made BrandSamoa Made Brand
 QualityQuality
 UniquenessUniqueness
 Fresh Green OrganicFresh Green Organic
 International standards HACCP/ISOInternational standards HACCP/ISO
 VersatileVersatile

3. TourismTourism
Import SubstitutionImport Substitution
Local ContentLocal Content
Healthier PopHealthier Pop
ExportsExports
Greater AwarenessGreater Awareness
IntnlIntnl StandardsStandards
Buy Samoa Made 2016-2020

4. Buy Samoa Made 2016Buy Samoa Made 2016--20202020
ValueValue
ChainChain
FocusFocus
QualityQuality
StandardsStandards
MarketMarket
DevlpmentDevlpment
CapacityCapacity
BuildingBuilding
Four Pillars of SAMEFour Pillars of SAME
SupplierSupplier
ToTo
CustomerCustomer
HACCPHACCP
ISOISO
Bar CodingBar Coding
Con ImpCon Imp
•• Trade ShowsTrade Shows
•• Export MarketingExport Marketing
•• Export AwardsExport Awards
•• TrainingTraining
•• ProductionProduction
•• TechnologTechnologyy

5. Buy Samoa Made 2016Buy Samoa Made 2016--20202020
Compliance International StandardsCompliance International Standards
 24 member Companies ISO Registered24 member Companies ISO Registered
 8 Member Companies HACCP Certified 20168 Member Companies HACCP Certified 2016
 Further 8 Companies waiting to commenceFurther 8 Companies waiting to commence
 Bar CodingBar Coding
 Continued Training for quality improvementContinued Training for quality improvement
Quality StandardsQuality Standards

6. BuySamoa Made 2016BuySamoa Made 2016--20202020
Cocoa
Virgin Coconut
Oil
Nonu Juice
Fish
Breadfruit
Kava
Innovative –Value
Added Products
CoconutCoconut
CreamCream
BeerBeer
Coconut OilCoconut Oil
AgriAgri BasedBased
ProductsProducts
WaterWater TaroTaro
Copra MealCopra Meal
HandicraftsHandicrafts
MarketsMarkets
ExistingExisting NewNew
NewNew
ProductsProducts
ExistingExisting

7. Product Actual
2013
Forcst
2016
Forcast
2020
Export
Capaciy
FishFish 8.28.2 10.010.0 15.015.0 20.020.0
WaterWater 0.50.5 0.60.6 2.02.0 5.05.0
Coconut CreamCoconut Cream 0.00.0 5.05.0 8.08.0 2020
BeerBeer 2.82.8 5.55.5 8.08.0 60.060.0
TaroTaro 1.41.4 4.04.0 7.07.0 10.010.0
NonuNonu JuiceJuice 3.03.0 4.04.0 7.07.0 50.050.0
VirginVirgin CoconutCoconut
oiloil
0.70.7 5.05.0 8.08.0 10.010.0
CocoaCocoa 0.00.0 1.21.2 5.05.0 10.010.0
Coconut OilCoconut Oil 1.51.5 6.86.8 18.018.0 30.030.0
Export Plan 2016Export Plan 2016--2020 | Summary2020 | Summary

8. Product Actual
2013
Forcst
2016
Forcast
2020
Export
Capacity
CoconutsCoconuts 0101 0.40.4 0.60.6
BreadfruitBreadfruit 0.00.0 0.60.6 2.02.0 5.05.0
KavaKava 0.00.0 0.00.0 8.08.0 2020
AgriAgri BasedBased
productsproducts
0.00.0 2.02.0 4.04.0 12.012.0
Copra MealCopra Meal 0.20.2 0.40.4 0.50.5 0.70.7
OthersOthers 0.40.4 3.03.0 8.08.0 20.020.0
TotalTotal 18.918.9 48.048.0 100.0100.0 308.3308.3
Export Plan 2016Export Plan 2016--2020 | Summary2020 | Summary
** Export Objective Achieve $100 million exportsExport Objective Achieve $100 million exports
by 2020*by 2020*

9. Buy Samoa Made 2016Buy Samoa Made 2016--20202020
Freight
In Country
Warehousing
&
Warehousing
Markets &
Sales
ReliabilityReliability
ProductivityProductivity
PricePrice
NegotiabilityNegotiability
ProducersProducers
Reliability
Food
Safety
Efficiency
Product
Security
CollectionCollection
Investment
Food Safety
Skills
Quality
Packaging
ProcessingProcessing
Tariffs
Duty
Sea Freight
• Cost
• Transit Time
• Reliability
• Regularity
• Insurance
Investment
Food Safety
Country
Knowledge
Working
Capital
Investment
Country
Knowledge
Cost
Value Chain Agriculture ProductsValue Chain Agriculture Products