During your teen years, do you remember buying pin buttons, tying them up on your bag and then flaunting them like a boss? I remember doing this with the badges of “High School Musical”and “Camp Rock.” Good old Disney times!

1. A Complete Guide to Sell Pin Buttons
Online
During your teen years, do you remember buying pin buttons, tying them up on
your bag and then flaunting them like a boss? I remember doing this with the
badges of “High School Musical”and “Camp Rock.” Good old Disney times!
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2. Credits: Crocs(Pinterest)
Growing up these designs got replaced with “Google” and “Kpop” badges!
Here, one thing is for sure that unlike windows phones, pin buttons are here to
stay. They are not going out of fashion.
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3. The market demand for selling buttons started way back in the 16th century when
pin buttons made their debut in American politics. People used to wear them to
show which political candidates they support. Fast forward to today, pin button
business is targeted across various fields like:
● Political campaigning
● Fundraising events
● Promoting businesses
● In entertainment industry
● Welcoming new family members
● Wedding seasons and more!
So, if you are thinking of starting a business for selling buttons online, let me tell
you that the scope is wide. This guide will help you know how to get started, step
by step guide to sell buttons online.
A Quick Roadmap of This Post:
● Find your target audience
● Types of materials required
● Decide budget
● Everything you will need to sell buttons online
● Don’t Forget the USP: Selling Custom Pin Buttons
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4. ● Printing Methods & Infrastructure set up
● Marketing strategies
Find your target audience
Any business needs to have a specific target audience. And that is your first step.
Think and ask yourself. Will you sell buttons directly to customers or
collaborating with companies i.e. whether you want to cater to the B2B or B2C
audience or both with a marketplace?
You can select either one of them or go with both of them. In my opinion, it is
better to start selling buttons online with B2C and later target your business for
the B2B segment. This will give you some room to extend your button making
business and sell pin buttons that your customers love. Another major reason
behind knowing your target audience is, it gives you more clarity on the type of
product you want to create, understands customers’ requirements, and market
trends.
Types of materials required
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5. When wondering on how to make button badges, it is important to know that they
are available in various sizes. With different shapes, and designs each of them
requires different material. There are multiple things which go into making and
selling pin buttons. Most pin buttons are made with metal materials, acrylic
paints, white clays, hot glue gun, fabric scraps for cotton pin buttons, wooden
materials to make wooden badges, and more.
The materials you use completely depend on the type of pin buttons you are
planning to sell. So, first define which shape and size of pin buttons you want to
sell. Depending on this, get materials, create designs and start selling buttons
online.
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7. Decide budget
Having a constraint over a budget is a must thing. It is important to define your
budget as it will help you create a roadmap for which vertical requires more
attention and money. Additionally, it even helps your investors and partners to be
on the same page. Apart from this, you can even have a strategic planning for
next quarter or a year.
Plenty of things go when starting button making business. From licensing,
logistics, vendor management, and more. Let’s see each of them in brief:
Registration and licensing:
Starting any new business requires you to register it and get the required
licenses. For this reach out to the necessary officials department in your state or
city and get the paperwork done.
Logistics and vendor management
The main aim of selling buttons online is that customers can order it from the
ease of their home and get easily delivered. And to provide this facility it is
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8. important to connect with logistics and vendor management companies. Connect
and sign the deal with the right vendors. They will help you to deliver your pin
buttons to customers timely.
Regardless of selling buttons online or offline, they have their own rules and
regulations. So, make sure you have all the required licenses and your business
is registered.
Searching for a technical partner to sell button business online?
Request Consultation
Everything you will need to sell buttons online
Today there are various options to sell pin buttons online. For example, you can
create your Instagram or Facebook store and start selling. All Free, no major
capital required. However, these platforms tend to get major algorithm updates
and it is getting tougher with competition. Overall, it is not your domain, and
hence doesn’t give you much control over things.
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9. As a solution, set up your own website that you can create as per your
requirements and preferences. Design, colors, buying funnels everything can be
created as you need. Here’s how:
Select a platform
There are more than a thousand online platforms which help you to build your
store for button making business online. Platforms like Shopify, Magento,
Joomla, Drupal, etc. helps you to build an eStore, and each of them has their
merits and drawbacks. And with multiple options available it is very obvious to
get confused. Hence, in such cases it is important to choose the right
development platform that caters your needs. For example, if you have a limited
budget Shopify offers everything you will need. However, for a fully-functional
website, Magento could be your choice with a little more investment.
Finalize primary features
Every eStore has a certain set of features which makes them unique and more
likely to use. Depending on your business model define a set of features you
want for your business and implement them. You can include some of the basic
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10. features like: sign in options, add to cart, wish lists, multiple payment options,
multiple language support, etc. All these features are very basic modules which
your application needs.
Choose development partner
There are multiple ways you can use to develop an eStore be it freelancers or
tech partners. I would personally recommend you to reach out to tech companies
like us which help to create websites and eStores for selling buttons.
We have an experience of over 10+ years and expertise which can solve your
issues faster. Developing one website requires teams from different departments
which make it easy to collaborate and create. We have the expertise you need to
have a stellar website. At Brush Your Ideas, we have a team of experts that work
closely on developing your eStore. We could be your tech partner to help you
take care of your web development project end to end. For information, we can
also have a one-to-one conversation.
Get in Touch with Us
Don’t Forget the USP: Selling Custom Pin Buttons
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11. Every business has its unique selling point to attract customers, retain them, and
for selling buttons or any other products. Similarly, you too will need a USP to get
more customers. Today there are thousands of stores offering the products
already that you are thinking of starting your business in. Well, that’s okay but it
is important to have something that sets your store apart from others.
Especially with products like pin buttons, everyone has their own choices. Some
want pretty designs based on their aesthetics, some companies like to create
ones based on their business.
So rather than you work on those designs, why don’t you let your customers
design and prepare their products before ordering?
Integrating a product designer tool with your website will open doors for
customers to show their creativity. Using the tool customers can create designs
of their choice and place an order right from there. Here’s how the interface looks
like:
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12. With the readymade templates, clipart designs, text formatting it becomes easy
for customers to design the products. The interface is simple that even a naive
can prepare products in minutes and order. When customizing pin buttons, it is
important to have good options for colors and designs. With that customization
becomes more creative and easier. If you consider choosing a product designer
tool for your business, make sure it has features like social media import, great
options for designs, easy interface.
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13. Also, it has to be a complete mobile responsive tool so that customers can
design the products from anywhere in minutes!
Why is it the solution to go for?
● It helps business to connect with customers personally
● Customers can show their creativity
● The exclusive custom designs can help increase sales
● It lets customers connect emotionally with products
Just imagine, your customers come to your store and create their own custom
designs with this tool. This is helping businesses to grow their customer base
and provide better customer service.
Check Button Designer Tool Demo
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14. Printing Methods & Infrastructure set up
Once you are all set with your website for selling buttons online, it is important to
decide how you will prepare the products. Once you receive the order from your
web-store, you will need to send them for printing. When you have print ready
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15. files, there are majorly two types of printing methods used in button business i.e.
inkjet printing and laser printing. Each of them has its merits and demerits.
● Inkjet Printing:
The Inkjet printers are high in resolution. That is mainly based on the type
of material the company is using so make sure to use graphics or
presentation paper. This type of ink does not spread or remains thick. The
cost of an inkjet printer is affordable but ink and paper are a bit costly.
The disadvantage it has is it is a bit slower than laser printers. Another
thing is you will need to let the prints dry fully or else the button will start
rusting.
● Laser Printing:
For this, Laser Printers are a go to solution for printing button business. It
is a bit expensive compared to an inkjet printer. The major benefit of having
laser printers is that its quality does not depend on the paper and this
saves you money in the long run. Apart from this, remember to have
buttons placed perfectly or else they are likely to fall down inside the
machine. And this may hamper the overall results of your good design.
You can either invest in any of the laser printers for your business or tie up
with any printing business. Take further decisions only depending on your
requirements.
Marketing strategies
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16. Taking your business online is not the only thing that you need to do once you
start, you need to market it to make it well for more sales. There are various
marketing strategies for your button making business. As you are taking your
business online it is important to make your marketing strategies strong. There
are multiple ways you can market your business online like: influencer marketing,
endorsements deals, collaborations with influencers/brands, uploading your
products on other sites, social media marketing, and more
Let’s see some of them in brief:
1. Digital marketing:
Digital marketing includes SEO and PPC techniques. SEO is an organic
method to rank your content on Google whereas PPC is a bidding
method to rank your website. Both of them have their pros and cons. If
you are looking for instant growth and rank on Google then PPC is your
answer. However, organic marketing gives you great results in the long
run.
While on the other hand if you are looking to get organic traffic on your
website then SEO is your solution.
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17. 2. Social Media Marketing:
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19. Social Media platforms are the perfect place to directly stay in touch
with your customers. Here, using different third party tools you can
promote your business to users. Using the right advertising tools, you
can narrow down your users’ search, understand their needs, and
promote targeted customers.
3. Collaborating with influencers:
This is the new way companies have started promoting their products.
Companies are reaching out to social media influencers to promote
their products and services. This new approach is winning over
companies at much lower cost and helping them target their audience
efficiently.
Out of all these marketing strategies, define which one do you wish to
use, why, and how you can start them. Answering these questions will
help you to plan and execute your marketing strategies.
Request Marketing Consultation
Wrapping up:
To start selling pin buttons it is clear that you need a solid plan, stellar website
with USP of customization. Not to mention it has huge scope in the market. These
pin buttons have been ruling since decades and will continue. When starting
selling buttons online can be challenging but with the right tech partner you can.
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20. At Brush your Ideas we are helping our clients set up their eStore from scratch
and serve their customers better with our product design tool. With over a decade
of experience in the industry we make sure to make your business remarkable
among your competitors. Our product designer tool is our flagship product
helping businesses to get the best for their customers. We have helped many
companies set up their web to print stores from scratch and business
successfully. To know more about it, you can get in touch with us and we will
guide you throughout the journey!
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