RTL Belgium Second Screen "Connect" project presented at RTL Group Social TV Roundtable in Munich (01 2014).

1. RTL Belgium – Bruno Renkin
Social TV – CONNECT
Social TV – CONNECT
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2. RTL Belgium
Social TV – Devices
Available on Tablets, Smartphones & desktops
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3. RTL Belgium
Social TV – OS
Available on iOS & Android
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4. RTL Belgium
Social TV – Content Formats
Interviews, videos, detailed weather, recipes, multi-cam…
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5. RTL Belgium
Social TV – Social Networks
Social networks: moderated Twitter feed, FB + CIL
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6. RTL Belgium
Social TV – Interactivity
Interactions: Chose end (H5-0), Buzzer + voting (Got Talent),
Polls (News), Quiz (Farmer), Gamification (Idol, Top Chef)…
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7. RTL Belgium
Social TV – Advertizing
Connect Ad format – Live trigger + Fingerprint
Showbox
Overlayer
Timeline
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8. RTL Belgium
Social TV – Advertizing
Connect Ad format – Micro-site
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9. RTL Belgium
Social TV – Statistics
Statistics 2013
-
X50.000 installed Apps
X0.000 to XX.000 new user / month
X5.000 to XX.000 active user / month
X0.000 to XX5.000 sessions / month
- X30.000 New SSO accounts created
(Total X30.000)
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10. RTL Belgium
Social TV – Statistics
Statistics 2013 (apps only)
- On average XX.500 Active Users / Day
- When Connect : XX.200 (Av)
- Got Talent : XX.100 (XX,5% TV
audience)
- Top Chef: XX.400
- Connect leads to 50% to 230% uplift
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11. RTL Belgium
Social TV – Statistics
TV Driven
Belgium’s Got talent
January
February
March
April
May
June
July
August
September
October
November
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12. RTL Belgium
Social TV – Statistics
iOS 65% - Android 35%
Sessions
Sessions
XX0.000 / month
iPad / Mini / iPhone : 40 / 10 / 50
Wi-Fi: 75%
M / W: 50 - 50
XX5.000 / month
Tab / Phab / Phone : 35 / 15 / 45
Wi-Fi: 85%
M / W: 52 - 48
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13. RTL Belgium
Social TV - Technology
Overview of Technology Platform
• Dedicate Native Apps
• Amazon EC2, S3, RDS (MySQL), Route53
• XML feed + HTML5 RD Webviews (trivia,
quiz…)
• 3rd Party teams
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14. RTL Belgium
Social TV - Technology
Experience & Learnings
• Development Processes: long, iterative
-> Native + Webviews
• Testing: time-consuming, painful
Scalability: uneasy, costly
• Monitoring / Reporting: difficult
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15. RTL Belgium
Social TV - Technology
Technology / Challenges
• TV integration (tech + culture)
• Meaningful Analytics
• Devices fragmentation
• Legacy (app vs. web)
• Truly immersive / complementary content
• Resource intensive
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16. RTL Belgium
Social TV - Technology
Snap!
Share on Facebook,
Twitter or by Mail
short clips (45’) from
live linear TV
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17. RTL Belgium
Social TV - Technology
Thank you!
CONNECT
THANK YOU FOR YOUR ATTENTION
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