10. The value of experience Bag of beans Starbucks Sfr 0.18 Sfr 5 -- From The Experience Economy : Work Is Theatre & Every Business a Stage by B. Joseph Pine II and James H. Gilmore
14. Our brand names had become confusing Retail High Net Worth Corporates/ Institutional Asset Management Clients Americas Europe ex CH Asia Pacific Core Affluent Americas CH
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16. Business Week - World's 100 most valuable brands Source: Business Week, August 2004, second edition
Thank you, Karen. And thank you to the members of the International Advertising Association for your invitation to speak here today. Let me begin by asking you a question – show of hands: How many of you are engaged in managing or supporting brands aimed at external audiences – creating ad campaigns, selling media, designing collateral materials, and so on? And how many of you are primarily engaged in building brands internally – with brand-building or brand support programs aimed at employees? I'm asking because I've been convinced for a while that many companies could extract more value from their brands if the brand management mission were more widely shared. Not surprising.
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