6. Dave Background
Born 1967 in Peterlee
Lived in Hartlepool then Topcliffe, North Yorkshire
Thirsk School (O Levels)
Scarborough Technology College
Express Terminals, Ripon -> Business Development Manager
Married for 7 years & Divorced
7. Becky Background
Born 1975 in Bradford
Lived in Wakefield, Linton, Boston Spa, Wath nr Ripon, Ripon
Gateways Girls High, Ripon Grammar School (GCSE’s & A Levels)
University of Humberside – BA Hons Administrative Management
Express Terminals - Junior Purchasing - > Purchasing Manager
Cited as a mistress on Dave’s divorce papers
12. 4/4/2003 – nearly a decade!
With 2 young kids, remortgaged the house to raise the £30,000
to buy Bronco
Signed legal contracts on our wedding anniversary
Bronco – Mainly an ISP (dial up & email) with some Web Dev &
SEO for local clients
Bronco employed Dave & Ben initially, with Janet (Accounts)
and Rory joining shortly after – Still with us!
13. Dave as MD
The company ran for 2 years with Dave at the helm
Continued to speak at conferences, PubCon, SES
Active in online communities, WebmasterWorld, SEW,
Threadwatch, Digital Point as DaveN
Bronco had a small team…. Hardware, Web Dev, SEO, ISP –
team of 5
14. Becky joins Feb 2005
Took the plunge to leave well paid management job with
secure household income, to help run Bronco.
Motivating factors – kids & staff – need to become a success
and be stable
Introduced new programmers & designers. Dave and I carried
out the SEO
15. Life Changing …. April 2005
Ethan, nearly 3 struck down with Meningitis and
Meningococcal Septicaemia
4 days in Intensive Care at St James, Leeds – 2 further weeks in
hospital
Staff pulled together – clients were amazing
Realigned everything!
19. “Everything happens for a reason”
Puts everything into perspective, of what is really important
Not a dress rehearsal
Firstly bought the big house, with a big garden, and a big
mortgage, in a great neighbourhood, close to the best schools – to
give the kids the best we could
20. “Everything happens for a reason”
Then focused on growing Bronco to strengthen our stability and to
become the place we would want to work at.
Happy customers = successful business
Happy staff = Happy customers
Get it right for staff = successful business
37. Management
No Sales Managers
No Business Development Managers
No COO’s, CEO’s, CMO’s, VPL’s, VHS’s, R2D2’s or C3PO’s ….
Becky the boss!
Sales, HR, Office Manager, Facilities Manager, Purchasing,
Project Management, Client Services, Customer Services etc
Dave – an SEO!
39. Sales
Never advertised – reputation & recommendations
Don’t pitch – sales pitches are full of bullshit
Don’t give guarantees, don’t tie into contracts
Honest approach
Turn work down – if the client doesn’t fit in with our team or
has unachievable expectations
40. Client Relationships
Choose to work with best fit clients
Long standing clients – longest since 2004
Proactive & high levels of communication
Become part of their team
41. Web Design & Development
Web team very much in control of ongoing projects
Complex Web Development projects
Ecommerce & Content Management Systems
Leading edge design – Html5, Responsive
SEO and non-SEO clients
42. PPC Management
Really proficient in running campaigns
Always trying to reduce spend with Google while improving
conversions
Great data to cross over into SEO
43. SEO
Multi pronged approach with SEO clients
Special Cobra team
Joined up effort from all skill sets
SEO tools created inhouse
Teaming up with 10Yetis in 2012 helped us to leap forward
What do I do all day?