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Broccol-e-games in AngelCube Week 11+12 wrapup

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broccolegames
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Slides showing what we achieved, what we have learned and what we are working on in week 11+12 for the AngelCube program in Melbourne, Australia.

EducaçãoDiversão e humorTecnologia
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David Truong Cyril Gaillard Week 11+12 wrapup
THE WEEK(S) JUST GONE... The Business •Restructured company •refocused strategy •roadmap •Testing acquisition channels •FB •email list •Investor talks •few informal offers
METRICS Mailchimp metrics Delivered: 5619 Opens: 747 Clicks: 121 Click conversion: 16.2%
Revenue Units
METRICS Increase in purchases when compared with unit downloads - not sure which cohort, or why. FB fan page ads - 0.53c CPC - an effect on revenues?
WHAT WE HAVE LEARNED •Missing cohort analysis for date of download •need to implement some tracking mechanisms •Singapore looking more attractive •1:8 funding •Grants •Asia is a huge freakin market! •Indonesia: 190 million •Vietnam becoming a gaming dev hub •A heap of VC firms investing specifically in EDU
WHAT WE HAVE LEARNED •May not need to raise capital (ever?) •If relationships continue to develop •May not need to go to SV (ever?)
THIS WEEK... •Prep for demo days •nail the pitch •Prep for July 19th launch •Continue developing relationships on all sides
Broccol-e-games in AngelCube Week 11+12 wrapup

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Broccol-e-games in AngelCube Week 11+12 wrapup

  • 1. David Truong Cyril Gaillard Week 11+12 wrapup
  • 2. THE WEEK(S) JUST GONE... The Business •Restructured company •refocused strategy •roadmap •Testing acquisition channels •FB •email list •Investor talks •few informal offers
  • 3. METRICS Mailchimp metrics Delivered: 5619 Opens: 747 Clicks: 121 Click conversion: 16.2%
  • 5. METRICS Increase in purchases when compared with unit downloads - not sure which cohort, or why. FB fan page ads - 0.53c CPC - an effect on revenues?
  • 6. WHAT WE HAVE LEARNED •Missing cohort analysis for date of download •need to implement some tracking mechanisms •Singapore looking more attractive •1:8 funding •Grants •Asia is a huge freakin market! •Indonesia: 190 million •Vietnam becoming a gaming dev hub •A heap of VC firms investing specifically in EDU
  • 7. WHAT WE HAVE LEARNED •May not need to raise capital (ever?) •If relationships continue to develop •May not need to go to SV (ever?)
  • 8. THIS WEEK... •Prep for demo days •nail the pitch •Prep for July 19th launch •Continue developing relationships on all sides

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