Slides showing what we achieved, what we have learned and what we are working on in week 4 for the AngelCube program in Melbourne, Australia.

1. David Truong
David Chiapoco
Cyril Gaillard

2. THE WEEK JUST GONE...
The Business
•iPhone version being developed
• Reached out to some journalists
• Secured meetings with teachers/
government
•Began meeting with other
successful app developers
•Metrics dashboard
•Decided on product roadmap
•Company 13 week plan
•Draft marketing plan

3. THE WEEK JUST GONE...
Featured on Hot List
Number of downloads / updates since launch

4. THE WEEK JUST GONE...
Featured on Hot List
Cumulated profits / updates since launch

5. THE WEEK JUST GONE...
Version 1.1
Conversion rate over time

6. WHAT WE HAVE LEARNED
•PR/media is a relationships game
•Need to have all our media lined up for an app
launch
•‘intrinsic’ vs ‘extrinsic’ game play motivators
•Need to revamp our game mechanic to be
increase intrinsic learning
•An update takes 6 months to be rolled out to
90% of users
•Tell users to buy and they just might buy!
•Ask potential customers for their help and they
might help! (Home edu network)

7. THIS WEEK...
Finish porting to iPhone

8. THIS WEEK...
Press-Kit for game (trailers, hi-res assets, press
release)

9. THIS WEEK...
Prepare a Pozible campaign to fund development of
next game (to start developing in 2-3 months)

10. THIS WEEK...
Finalise company docs, accountant, finances etc