Mobile operators are looking to monetize their investments in LTE networks. BroadSoft identifies 5 key strategies: 1) offer unified communications services like videoconferencing to create new revenue; 2) provide a single user experience across devices; 3) embrace open APIs to combat over-the-top threats; 4) take a mobile-first approach; and 5) hone go-to-market strategies to promote the benefits of applications to customers. These strategies can help operators grow revenues and retain customers in the transition to LTE.