Learn how you can use social media to contribute to the goals of your youth group, youth organization, or Youth MOVE Chapter.

1. Using Social Media to Achieve Your Goals Brittany Smith

2. What is Social Media? Any online platform or channel for publishing and disseminating user-generated content.1 In other words, social media is Facebook, Twitter, YouTube, My Yearbook, Habbo, etc. Social media allows us to shift the balance of power back to us, youth! 45% of Facebook users are between the ages of 13-25 2 http://heidicohen.com/social-media-definition/ http://www.kenburbary.com/2011/03/facebook-demographics-revisited-2011-statistics-2/

3. How Do YOU Use Social Media? To talk with friends IM Messages Wall posts To share pictures To find cool stuff like videos, music, and concerts To stay in touch with people who move away To play games To break up with people 

4. How Do Adults and Influential People Use Social Media? To find new and interesting content to repurpose To connect with colleagues, family and friends To find jobs To fundraise for their organization To collect information about their target audience and gather analytics LinkedIn, Twitter, Facebook Pages, RSS Feeds People you know that use social media well

5. How You SHOULD Use Social Media More like adults and influential people with that special youth flare! Externally to raise awareness about your Youth MOVE chapter and its activities, as well as to raise money Internally to communicate with each other, share ideas, and collaborate on projects Find and engage other youth in your community Focus on engaging content:Pictures, videos, polls, discussions, music

6. Examples Create a Facebook Page Use Twitter Start a LinkedIn Group and Company Page Create a daily newspaper using Paper.li Start a Blog focusing on youth-related issues in your community Create digital stories Develop a community management strategy Website Email newsletters Social media Create a Spotify playlist

7. Analytics An important aspect of using social media is seeing how well you’re doing On a monthly basis track not just how many fans you have on Facebook, or followers on Twitter, but the interactions you have with users Facebook Insights Use bit.ly to track how many times a link is clicked on Use Google Analytics on your website

8. Using Social Media Strategically The internet is public, whatever you put out there other people can see And it’s saved, forever! Develop social media user guidelines for your Youth MOVE chapter Develop a crisis plan in case someone posts something that needs to be addressed immediately Educate yourself about the privacy settings that are available, and use them If you have a personal Facebook or Twitter profile, think about what you post before you post it You might want to consider having a separate ‘professional’ profile Don’t create drama on social media sites If you want to be mean to someone, or break up with them, send a text message

9. Social Media Strategy Development Think POST! People Objectives Strategy Technology Remember, social media is about relationships, not technology Luckily youth are often more comfortable with technology anyways…